Shipha S
Bengaluru
Summary
Results-driven Email Marketing Specialist with expertise in executing high-performing campaigns across various ESPs. Skilled in client-focused strategies, data analysis, A/B testing, audience segmentation and CRM integration to enhance brand awareness and engagement.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Account Manager
Inboxarmy - Uplers
12.2024 - Current
- Managed end-to-end campaign execution, including setup, QA, deployment, and post-campaign optimization.
- Designed and deployed responsive email templates using Email Builder (Canvas), ensuring brand consistency and mobile-first rendering.
- Built and optimized customer journeys in Esp Journey Builder for lifecycle, transactional, and promotional campaigns.
- Implemented advanced personalization with Liquid code, integrating profile data, conditional logic, and behavioral triggers for dynamic content.
- Executed audience segmentation, list management, and targeting strategies to improve deliverability and engagement.
- Conducted A/B testing (subject lines, creative, content) and analyzed performance to optimize future sends.
- Monitored key performance metrics (open rate, CTR, conversions, bounce rate) and provided actionable insights to clients.
- Executed multi-platform campaigns using Klaviyo flows, Braze, HubSpot workflows, and Mailchimp/ActiveCampaign, Dynamic 365 automations.
- Applied personalization, segmentation, and list management to improve targeting and deliverability.
- Conducted A/B testing and performance analysis to optimize engagement and campaign outcomes
Campaign Analyst
Epsilon India
05.2022 - 08.2024
- Drove measurable impact by increasing engagement by 35%, conversions by 20%, and boosting ROI by 25% through advanced targeting and A/B testing.
- Optimized campaign quality and compliance by auditing 600+ product ads with 98% accuracy, ensuring flawless CTA buttons, images, and disclaimers, improving tracking by 40%.
- Streamlined workflows using Salesforce, reducing audit time by 20% and enhancing overall efficiency.
Education
PGDM - Marketing
ITM BUSINESS SCHOOL
Navi MumbaiBA - Psychology
Patna Women's college
Patna, BiharSkills
- List management
- End to end Campaign executions
- Campaign optimization
- A/B testing
- Audience segmentation
- Marketing automation
- Customer relationship management
- Compliance auditing
- Performance monitoring
- Problem solving
- Attention to detail
- Effective communication and strategic thinking
- Brand management
- Upselling
- Email Marketing
- Multi Esp knowledge
- Data Analysis
- HTML/CSS
Websites
Certification
- Complete Digital Marketing, 03/01/22
Klaviyo Product
Hubspot Email marketing
Timeline
Account Manager
Inboxarmy - Uplers
12.2024 - Current
Campaign Analyst
Epsilon India
05.2022 - 08.2024
PGDM - Marketing
ITM BUSINESS SCHOOL
BA - Psychology
Patna Women's college