Shipha S
Bangalore
Summary
Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance. Proven ability to handle data-driven campaigns and enhance customer satisfaction by leveraging CRM insights. Experienced in collaborating cross-functionally to ensure seamless customer service and campaign success.
Overview
2
2
years of professional experience
Work History
Associate Program Compliance Specialist
CJ
08.2023 - 05.2024
- Audited over 600 live pages of clients’ product ads on publisher sites, achieving a 98% compliance rate with established policies and guidelines
- Collaborated with high-profile clients including Bank of America, TurboTax
- Barclays, 4 Wheel Parts, and Bread Savings, ensuring 100% compliance with their advertising standards
- Monitored and ensured the proper implementation of CTA buttons, content, images, disclaimers, and CJ links, improving tracking accuracy of consumer behavior and publisher metrics by 40%
- Utilized Salesforce for comprehensive auditing processes, enhancing efficiency and accuracy, and reducing audit time by 20%
- Coordinated peer reviews among colleagues each week for campaign performance metrics analysis; this effort fostered collaboration that improved overall team output without any errors reported during audits.
Campaign Analyst
Epsilon India
05.2022 - 08.2023
- Leveraged Epsilon's PeopleCloud Messaging platform to drive successful
- Email marketing campaigns for high-profile clients including TCP, PJ Place
- Sugar and Jade, and Lamps Plus, resulting in a 35% increase in client engagement with 0% error and a 20% growth in conversion rates
- Performed in-depth data analysis to enhance targeting accuracy using A/B testing and identify high-value customer segments, boosting campaign ROI by 25%
- Managed the complete campaign lifecycle , from strategy development to performance monitoring, ensuring campaigns met KPIs and contributing to a increase in overall campaign performance and a 15% improvement in click-through rates.
Digital Ad Sales Specialist
Vertoz
11.2021 - 04.2022
- Conducted comprehensive market analysis to identify emerging trends, enabling the development of tailored advertising solutions that enhanced client engagement and campaign effectiveness
- Streamlined end-to-end campaign processes on Google, Swiggy, OLA, and
- YouTube, leading to improved performance metrics and client satisfaction
- Managed advertising budgets ranging from ₹10-₹30 lakhs for B2C clients, optimizing spend and maximizing ROI across various platforms
- Leveraged analytics and performance data to refine strategies, resulting in [specific metric such as increased clicks, CTR and impressions.
Education
PGDM - Marketing
ITM BUSINESS SCHOOL
05-2022
BA - Psychology
Patna Women’s college
Patna, Bihar04.2019
Skills
- MS Office (Ms Word, Ms Power-Point and Ms Excel)
- Ethics management
- Fundamentals of digital marketing
- Social Media
- Communication strategies
- CSS /HTML 5
- Affiliate Marketing- SEO\SEM
- Email Marketing
- Salesforce Proficiency
- Effective Time Management
- Data Analysis and Reporting skills
- Research proficiency
- Influencing skills
- Training delivery
Timeline
Associate Program Compliance Specialist
CJ
08.2023 - 05.2024
Campaign Analyst
Epsilon India
05.2022 - 08.2023
Digital Ad Sales Specialist
Vertoz
11.2021 - 04.2022
BA - Psychology
Patna Women’s college
PGDM - Marketing
ITM BUSINESS SCHOOL
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Painting, Decorating and Dancing
Painting is one of the hobbies which I indulge in when I am stressed and my mind needs time to think above it in silence.
Decorating my room table and house gives me a creative advantage where I perform my vision and if not correct learn from my positioning mistakes and try again make it look perfect.
Dancing makes me happy and I enjoy it to keep myself happy.
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Career advancementPersonal development programsSoftware
Salesforce
Power BI Desktop
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