Shipha S
Email Marketing Specialist
Bengaluru
Summary
Experienced Campaign Analyst with extensive experience building, maintaining and running successful email marketing campaigns. Bringing forth broad marketing knowledge, coupled with focused campaign experience on different Esp's. Adept at creating and implementing client-centered, successful campaigns, aimed at improving brand awareness and presence. Collaborative and creative manager accomplished at managing digital marketing presence content.
Overview
3
3
years of professional experience
7
7
years of post-secondary education
6
6
Certifications
Work History
Account Manager
Inboxarmy - Uplers
12.2024 - Current
- Managed end-to-end email marketing campaigns using MailChimp, HubSpot, Active Campaign, and Dynamics 365, optimizing performance and engagement.
- Served as the primary client contact, aligning email strategies with business goals to boost open rates, conversions, and retention.
- Developed data-driven strategies, conducted A/B testing, and optimized campaigns for improved deliverability and engagement.
- Designed and refined responsive email templates using HTML & CSS for seamless user experiences.
- Integrated marketing automation with CRM systems, streamlining workflows for personalized, targeted communication.
- Provided strategic guidance and insights on industry trends, helping clients maximize campaign effectiveness.
Associate Program Compliance Specialist
Epsilon
08.2023 - 05.2024
- Audited over 600 live pages of clients' product ads on publisher sites, achieving a 98% compliance rate with established policies and guidelines
- Collaborated with high-profile clients including Bank of America, TurboTax, Barclays, 4 Wheel Parts, and Bread Savings, ensuring 100% compliance with their advertising standards
- Monitored and ensured the proper implementation of CTA buttons, content, images, disclaimers, and CJ links, improving tracking accuracy of consumer behavior and publisher metrics by 40%
- Utilized Salesforce for comprehensive auditing processes, enhancing efficiency and accuracy, and reducing audit time by 20%
Campaign Analyst
Epsilon India
05.2022 - 08.2023
- Leveraged Epsilon's PeopleCloud Messaging platform to drive successful Email marketing campaigns for high-profile clients including TCP, PJ Place, Sugar and Jade, and Lamps Plus, resulting in a 35% increase in client engagement with 0% error and a 20% growth in conversion rates
- Performed in-depth data analysis to enhance targeting accuracy using A/B testing and identify high-value customer segments, boosting campaign ROI by 25%
- Managed the complete campaign lifecycle, from strategy development to performance monitoring, ensuring campaigns met KPIs and contributing to a 20% increase in overall campaign performance and a 15% improvement in click-through rates
Education
PGDM - Marketing
ITM BUSINESS SCHOOL
Navi Mumbai 06.2020 - 05.2024
BA - Psychology
Patna Women's college
Patna, Bihar 03.2016 - 05.2019
Skills
MS Office (Ms Word, Ms Power-Point and Ms Excel)
Fundamentals of digital marketing
CSS
SEO/SEM
Affiliate Marketing
HTML 5
Ability to Multitask
Email Marketing
Multi Esp knowledge
Effective Time Management
Data Analysis
Certification
Complete Digital Marketing, 03/01/22
Timeline
DMARC Certified
01-2025
Easy DMARC Compliant
01-2025
Account Manager
Inboxarmy - Uplers
12.2024 - Current
Klaviyo Product
12-2024
Hubspot Email marketing
12-2024
Associate Program Compliance Specialist
Epsilon
08.2023 - 05.2024
Campaign Analyst
Epsilon India
05.2022 - 08.2023
PGDM - Marketing
ITM BUSINESS SCHOOL
06.2020 - 05.2024
BA - Psychology
Patna Women's college
03.2016 - 05.2019