Shipra Gautam
Performance Marketing Professional
Gurgaon
Summary
Digital Marketing Professional with 15 years of hands-on work experience & vast knowledge over digital marketing platforms, tools & strategies. Performance Marketing Expert having good experience in building strategy & execution of digital marketing campaigns for building brand recall, ROI, lead gen etc. Currently associated with Akounto Services, Gurugram as Senior Manager Digital Marketing.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Expert in Ad Campaign Management on Search Engines, Social Sites & other network websites. (Google AdWords, Bing Ads ,Facebook, Instagram, LinkedIn & Display Network Sites etc.). To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
Senior Manager Digital Marketing
Akounto Services Private Limited
Gurgaon
2021.08 - Current
- Responsible for Acquisition and Revenue Generation for US based Travel Support Business through generating calls from all biddable platforms (All Biddable Platforms). I currently work with a team of 4 professionals to manage travel and bookkeeping marketing for the US market and e-commerce campaigns for the Indian market
Associate Director Biddable
GroupM India Pvt. Ltd
Gurgaon
2019.12 - 2021.08
- Managing end-to-end funnel from traffic to ATC to Checkout to purchase for Hindustan Unilever brands (Nutrition & BPC), Mars International. Creating engaging social media & Google campaign strategies and executing plans that cultivate audiences, increase web presence, and enhance brand awareness
Asst. Manager
Paisabazaar.com
2016.11 - 2019.11
- Personal Loan & Home Loan: Worked as overall Marketing Lead for Personal Loan business which is the highest ROI generating business. Responsibilities include managing the entire Personal Loan portfolio which includes AdWords campaign (Leads & Cost/Revenue), affiliate marketing, SMS marketing, Email marketing, Facebook marketing for generating revenue using various advanced analytics tool (CRM, Tableau)
Manager Search
Isobar India, Dentsu Aegis Network
Gurgaon
2014.04 - 2016.10
- Responsible for New PPC Account Structure Planning, Keywords Planning, Ad Groups Planning, Ad Copy, Campaign Type Planning and Execution and Continuously Optimized Search, Display Campaigns to achieve desired Goals
Senior SEO
iYogi Technical Services Pvt Ltd
Gurgaon
2009.11 - 2014.03
Online Marketing Executive
Octan Media Pvt Ltd
2007.12 - 2009.10
Education
Post Graduate Diploma - Mass Communication
YMCA, New Delhi
New Delhi 2005.06 - 2006.06
Bachelor of Arts - Political Science
KL Mehta Dayanand College
Faridabad 2002.05 - 2005.06
12th - Arts
Divine Public School
Faridabad 2001.03 - 2002.03
10th -
Divine Public School
Faridabad 1999.03 - 2000.03
Skills
Clients Handling
Managing Media Planning, Buying & Strategy
Strong Communication Skills, Team Work Spirit and Leadership
Strong Self-Motivation and Pressure Handling Skill
Providing Solutions and Planning Strategies to improve the Sales and Revenue
Planning, Managing and Reporting for Multiple Paid Campaigns
Guiding, Mentoring, Training Team Members to ensure Efficiency & Quality Work
Accomplishments
- Certifications : Certified Multi Channel Marketing from Udemy
- Google AdWords Professional (Search, Display, YouTube), Shopping, Offline Conversion)
- Leadership Mindset from LinkedIn Learning
Timeline
Senior Manager Digital Marketing
Akounto Services Private Limited
2021.08 - Current
Associate Director Biddable
GroupM India Pvt. Ltd
2019.12 - 2021.08
Asst. Manager
Paisabazaar.com
2016.11 - 2019.11
Manager Search
Isobar India, Dentsu Aegis Network
2014.04 - 2016.10
Senior SEO
iYogi Technical Services Pvt Ltd
2009.11 - 2014.03
Online Marketing Executive
Octan Media Pvt Ltd
2007.12 - 2009.10
Post Graduate Diploma - Mass Communication
YMCA, New Delhi
2005.06 - 2006.06
Bachelor of Arts - Political Science
KL Mehta Dayanand College
2002.05 - 2005.06
12th - Arts
Divine Public School
2001.03 - 2002.03
10th -
Divine Public School
1999.03 - 2000.03