Shiraz Ashraf
München
Summary
Product management professional with track record of driving successful product initiatives and optimizing product performance. Adept at collaborating with cross-functional teams and focusing on achieving impactful results. Known for adaptability and reliability in dynamic environments, with skills in market research, strategic planning, and project management.
Overview
6
6
years of professional experience
3
3
Languages
Work History
Working Student Product Manager
Porsche ebike Performance, Munich
10.2024 - Current
- Optimized Rider App performance by owning roadmap initiatives such as 'Dashboard Accuracy Improvement', reducing user-reported data errors by 30% and increasing dashboard reliability
- Directed the Rider App onboarding initiative, defining acceptance criteria and success metrics; improved onboarding flows with UX/UI teams in Figma, driving a 25% increase in successful app connections and enabling instant ride-start experience
- Steered and prioritized a 100+ item Jira backlog, aligning sprint commitments with long-term roadmap goals, while ensuring transparency through PRDs and release documentation in Confluence and Jama
- Transformed rider feedback and behavioral data into actionable product insights, shaping roadmap prioritization and guiding retention-focused feature development
- Championed cross-functional stakeholder engagement across data, design, and engineering teams, ensuring product delivery aligned with business KPIs
Working Student Order Management
Rohde & Schwarz, Munich
09.2023 - 09.2024
- Managed customer orders in SAP from start to delivery, coordinating with different teams to ensure smooth processing
- Worked with the development team using Scrum to make the order process faster and more efficient, achieving a 14% improvement
- Created a centralized knowledge hub in Confluence for the global order management team, reducing order creation time and dependence on manual coordination
Product Manager (Growth & Engagement focus)
Byjus, Bengaluru, India
07.2021 - 09.2022
- Partnered with content, tech, and design teams in Figma to prototype and wireframe UI/UX flows for gamification features and marketing campaigns
- Launched engagement features such as attendance streak rewards and personalised class recommendations, boosting average class attendance by 15%
- Designed hybrid learning bundles (live + recorded classes) through user stories that captured student needs, boosting retention and cross-product adoption by 18%
- Partnered with marketing to create targeted upsell campaigns for recorded-class users, improving live-class conversions by 10% in the first campaign cycle
Junior Product Manager (Lifecycle & Retention focus)
Byjus, Bengaluru, India
01.2020 - 06.2021
- Redesigned product roadmap to accelerate retirement in response to competitive market shifts, prioritising customer retention, critical updates, and end-of-life transition plans
- Gathered user and market requirements to identify the most important features that would keep customers engaged while the product was being phased out
- Worked with the Tech team to define and deliver small retention features like video navigation and quizzes, which improved lesson completion by 14%
- Developed a Power BI product dashboard to visualise engagement metrics, enabling data-driven prioritisation of improvements and reducing drop-off rates
Education
Masters - Management
Technische Universität München
09.2025
Bachelor´s - Technology
Vellore Institute of Technology
01.2020
Skills
Product Management Skills
Product Lifecycle Management
Requirement Gathering
Requirement Documentation
UX/UI Collaboration
Product Definition
Change Management
Product Research & Validation
Digital Transformation
Data-Driven Decision Making
KPI Tracking
Marketing & Competitor Analysis
Agile & Collaboration
Backlog Prioritisation
Stakeholder Collaboration
Agile & Scrum
User Stories
Stakeholder Facilitation
Feature Request
Tools & Platforms
Jira
Confluence
SAP ERP
Power BI
Figma
Jama
Ms Office
Timeline
Working Student Product Manager
Porsche ebike Performance, Munich
10.2024 - Current
Working Student Order Management
Rohde & Schwarz, Munich
09.2023 - 09.2024
Product Manager (Growth & Engagement focus)
Byjus, Bengaluru, India
07.2021 - 09.2022
Junior Product Manager (Lifecycle & Retention focus)
Byjus, Bengaluru, India
01.2020 - 06.2021
Bachelor´s - Technology
Vellore Institute of Technology
Masters - Management
Technische Universität München