Summary
Overview
Work History
Education
Skills
Timeline
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Shiraz Ashraf

Shiraz Ashraf

München

Summary

Product management professional with track record of driving successful product initiatives and optimizing product performance. Adept at collaborating with cross-functional teams and focusing on achieving impactful results. Known for adaptability and reliability in dynamic environments, with skills in market research, strategic planning, and project management.

Overview

6
6
years of professional experience
3
3
Languages

Work History

Working Student Product Manager

Porsche ebike Performance, Munich
10.2024 - Current
  • Optimized Rider App performance by owning roadmap initiatives such as 'Dashboard Accuracy Improvement', reducing user-reported data errors by 30% and increasing dashboard reliability
  • Directed the Rider App onboarding initiative, defining acceptance criteria and success metrics; improved onboarding flows with UX/UI teams in Figma, driving a 25% increase in successful app connections and enabling instant ride-start experience
  • Steered and prioritized a 100+ item Jira backlog, aligning sprint commitments with long-term roadmap goals, while ensuring transparency through PRDs and release documentation in Confluence and Jama
  • Transformed rider feedback and behavioral data into actionable product insights, shaping roadmap prioritization and guiding retention-focused feature development
  • Championed cross-functional stakeholder engagement across data, design, and engineering teams, ensuring product delivery aligned with business KPIs

Working Student Order Management

Rohde & Schwarz, Munich
09.2023 - 09.2024
  • Managed customer orders in SAP from start to delivery, coordinating with different teams to ensure smooth processing
  • Worked with the development team using Scrum to make the order process faster and more efficient, achieving a 14% improvement
  • Created a centralized knowledge hub in Confluence for the global order management team, reducing order creation time and dependence on manual coordination

Product Manager (Growth & Engagement focus)

Byjus, Bengaluru, India
07.2021 - 09.2022
  • Partnered with content, tech, and design teams in Figma to prototype and wireframe UI/UX flows for gamification features and marketing campaigns
  • Launched engagement features such as attendance streak rewards and personalised class recommendations, boosting average class attendance by 15%
  • Designed hybrid learning bundles (live + recorded classes) through user stories that captured student needs, boosting retention and cross-product adoption by 18%
  • Partnered with marketing to create targeted upsell campaigns for recorded-class users, improving live-class conversions by 10% in the first campaign cycle

Junior Product Manager (Lifecycle & Retention focus)

Byjus, Bengaluru, India
01.2020 - 06.2021
  • Redesigned product roadmap to accelerate retirement in response to competitive market shifts, prioritising customer retention, critical updates, and end-of-life transition plans
  • Gathered user and market requirements to identify the most important features that would keep customers engaged while the product was being phased out
  • Worked with the Tech team to define and deliver small retention features like video navigation and quizzes, which improved lesson completion by 14%
  • Developed a Power BI product dashboard to visualise engagement metrics, enabling data-driven prioritisation of improvements and reducing drop-off rates

Education

Masters - Management

Technische Universität München
09.2025

Bachelor´s - Technology

Vellore Institute of Technology
01.2020

Skills

Product Management Skills

Timeline

Working Student Product Manager

Porsche ebike Performance, Munich
10.2024 - Current

Working Student Order Management

Rohde & Schwarz, Munich
09.2023 - 09.2024

Product Manager (Growth & Engagement focus)

Byjus, Bengaluru, India
07.2021 - 09.2022

Junior Product Manager (Lifecycle & Retention focus)

Byjus, Bengaluru, India
01.2020 - 06.2021

Bachelor´s - Technology

Vellore Institute of Technology

Masters - Management

Technische Universität München

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Shiraz Ashraf