Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Timeline
Generic
Shirish Chander Raju CH

Shirish Chander Raju CH

Business Development Manager - Medical Devices
Aurangabad

Summary

PERSONAL SUMMARY:

An Astute Highly skilled professional in Capital Medical Equipment/ Devices Business.

I have dedicated myself in Medical Equipment Technology and Business since last 14years My versatile experience includes –

1) Conceptualization to Company

2) Deep understanding of operations of company managing with less manpower attain profit centre.

3) Clear understanding conceptualization – Business model- risk analysis – Budget- Pricing - OEM – Standardizations- Market penetration - Recruiting manpower and training-allocation- sales, service in the view of valuation of the company from the investors for raising the funds to further expansion of business. Business development experience in untapped Potential Space, successful track record in "Developing the new business in known market, Developing existing business in new market as well as developing the new business in new market”.

At Dyansys, Expertized in new Medical Technology/Business concept introducing, branding, developing & Making successful. Developed the proper understanding on "Medical equipment manufacturing process, quality standards, Marketing, Service, Developing and Managing the key accounts" which adds more strength to profile.

I have experience in managing backend technical/clinical support department/Medical Devices Clinical Trails, implementing clinical protocols & generating the report, inputs on Medical device prototype, Creating the marketing tools, Conducting International Dealer Training Programs. Had extensive experience in association with Clinical, Medical devices scientists and along with world renowed CEO’s, total end to end process in medical equipment business.


Overview

17
17
years of professional experience
4
4
Languages

Work History

Business Development Manager

SKANRAY
Aurangabad
01.2022 - Current
  • Created the funnel from Rs:5Cr to 120Cr.
  • Ensured all Top institutions are using SKANRAY Premium Products.
  • Motivated the channel partners to invest more time and money in Skanray business.
  • Reframed the territories, resuced the potential territories from threat of vanishing the brand name from customer mind.
  • Already achieved 170% of average performance of territory in 1st half of financial years, expecting 3 times more business from average historical performance of this region.
  • Appointed the new channel partners after reframing the territories, ensure all pockets of the region is properly covered.
  • Trained the Channel Partners on "effective way of carrying the brand to generate the decent profit:"

Business Development Manager

SKANRAY
VIJAYAWADA
02.2021 - 06.2022
  • Never ever records achieved March 2021 Non Covid sales till date Rs:11000000.00 in a single Month along with 2 manpower with 100% advance payment without discount on normal selling price and terms, has setup all time record benchmark, in the region of average performance was Rs:2000000. Maintained the average sales of Rs:5500000.00,
  • Products sold TOP END CARM, ICU Ventilators, Monitors, Anesthesia Work Station.
  • Trained the manpower on powerful sales, practically.
  • Collected the Rs:7000000.00 govt. payment which is outstanding for 3 years, collected in just 2 months after taken charge.


Key Account Manager

SKANRAY
HYDERABAD
06.2021 - 12.2021
  • Personally met 200+ key doctors in all the key accounts, created the brand awareness and generated the funnel of Rs:2000L for the period of 2 years to entire country business and distributed to respective sales incharge.
  • Created the Brand awareness to all decision makers in Key Accounts, personally.
  • Resulted the up selling of Rs:5000000, new sales of Rs:9000000.

Director of Sales and Marketing

HITHAM MEDICAL DEVICES AND INNOVATIONS
HYDERABAD
02.2018 - 02.2021
  • HMDI is the startup has given me the opportunity to start the organization from scratch, given the opportunity to overcome many challenges, never experienced, which made complete professional in medical devices industry ZERO TO ONE, Project head for Tele Medical Workstation Centers named ” Dhoor Dawakhana”, Home care solutions named “Human Signals Live”
  • Achievements:
  • Business Development : 1) Tripled the turnover from 1st to 2nd year, 2) 20L to 60L, Less than 1% is outstanding
  • 3) Ensured average advance payment 90% for entire orders
  • 4) Created many number of strategic associations from OEM, operating through HMDI brand.
  • 5) Ensured the funding for innovations from Marketing wing
  • 6) Ensured the brand pull and quickly adding the association ensured the company sustained with decent profits
  • Products: TeleHealth, Multi parameter patient monitors Basic to Top end, Defibrillators, ICU Ventilators, Anesthesia
  • Workstation, Syringe pumps, Enhanced External Counter Pulsation (EECP), AED, Remote Patient monitoring system,
  • Non Invasive Pacing, Sleep Study, CPAP, BIPAP, ECG, EEG, Mobile X-ray 100kHz, Refurbished C-Arm and CT
  • Scanning and Wide range of Hospital Furniture in Motorized Bed, Examination Couches and other wide range of Hospital
  • Furniture
  • Innovations Projects: 1) Dhoor Dawakhana : Completed Part: 1) Conceptualization 2) Sustainable Business Model 3) Initial funding for developing the prototype 4) Identification of Suppliers and agreement on SDK.
  • 5) Had Lined up the supporting investors 6) Developed the training modules and presentations for various levels i) doctor ii) investor iii)
  • Dhoordawakhana workstation iv) Panchayatraj Ministry v) Donors.


REGIONAL SALES MANAGER

SKANRAY
HYDERABAD
06.2015 - 10.2017
  • All Time High Record Business during this assignment, never broken the record till now.
  • Earned 2 times all India topper in sales, one time highest profit centre reorganization.
  • Performed Record Radiology Business Equivalent to 3 potential states in India.
  • My efforts on Brand establishment are still spoken in the company and compitetitors,
  • Converted Karnataka from “last but one position to 3rd position” on turn over and no.1 position is growth percentage, maintained no.1 position in radiology, achieved the 70% of market share in green field projects in Karnataka market
  • Motivated and retained the talent in company
  • Recruited quality manpower to dealers.
  • Products: Higher End Mobile X-Ray Machines, Adv.Surgical CARM, Fixed and Mobile DR, Fixed Xray Machines,
  • Syringe & Infusion Pumps, DR, ECG Machines, Anesthesia workstation, Monitors, Surgical Diathermy, ICU Ventillators, Defibrillators.
  • Key Achievements:
  • Business Growth 2015, 2016 :2.5 Cr to 5 Cr
  • Business Growth 2016, 2017 :5Cr to 10.25Cr(all-time record in last 24Yrs in business wise as well as growth wise)
  • High profitable Cost location in the company
  • Least man power and highest business revenue
  • Highest in radiology sales in the country, 4.5Cr
  • Opened many key accounts.

ASSISTANT MANAGER

SKANRAY
HYDERABAD
06.2013 - 05.2015
  • In charge of a team of 3 sales reps & 2 dealers, and responsible for leading the development and implementation of all marketing programs and strategic sales activities
  • Also in command of ensuring that the companies and its customer goals are aligned and met
  • Products: Anesthesia workstation, Monitors, Surgical Diathermy, ICU Ventillators, Defibrillators, Higher End Mobile X-
  • Ray Machines, Adv.Surgical CARM, Fixed Xray Machines, Syringe & Infusion Pumps, DR, ECG Machines
  • Had the track record of bagging 30% of the Andhra Pradesh Market share
  • Key Achievements:
  • Business Growth 2013, 2015 : Second Topper in Skanray India
  • Special Assignment was given for KA growth and to revive the market.

BUSINESS DEVELOPMENT MANAGER -SOUTH INDIA

ArjoHuntleigh
HYDERABAD
08.2012 - 06.2013
  • Promoting the company's brand to key buyers, and ensuring their knowledge is current and appropriate
  • Responsible for
  • Green Field Hospital Projects South India
  • Products: Hospital Medical Furniture and Extended Care entire hospital health care projects with the cooperation other division of Getinge group Maquet for critical care solutions
  • Individual role contribution and coordinating with Regional Sales Team for Green Hospital field projects
  • Have bagged 3 Big Key account orders i.e KIMS - Hyderabad, Asian -Hyderabad, Aster Medi City- Cochin


TERRITORY SALES MANAGER- Keyaccounts

Jhonson diversey
Hyderabad
04.2012 - 08.2012
  • Responsible for developing good working relationships within all levels of existing customers and also cultivating fresh partnerships with new customers
  • Territory: Telangana & Andhra Pradesh
  • Products: Hospitals disinfectants and cleaning Equipments, Infection Control and comprehensive solutions for Entire Disinfection solution for hospital projects.

SR.SALES ENGINEER

Larsen & Toubro Pvt.Ltd FORMALLY SKANRAY
MADURAI
01.2010 - 03.2012
  • Established permanent foot prints by setting up channel partners, The initiatives taken still yeilding the results even after a decade.
  • Territory: Telangana & South Tamil Nadu.

Medical Device Consultant

Dyansys India Pvt.Ltd
CHENNAI
01.2007 - 12.2010
  • Conducting the Clinical Trials as per the Company protocols.
  • Report generated to improvising the technology, coordinating with R&D.
  • Solving clinical related quiries of customers.
  • Training to dealers and customer Domestic and International.
  • Preperation of Marketing material.
  • Assisting sales executive on clinical discussions.
  • Assisting on US FDA documentation.

Products: ANSiscope ( Monitoring of Real time sympathetic and para sympathetic nervous system), ECG Machines.

Education

Bachelor Of Engineering - Biomedical Engineering

Anna University, Rajiv Gandhi College of Engineering

Skills

    ICU Ventilation, Anesthesia workstation, Surgical Diathermy

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Accomplishments

  • 1) 3 PROMOTIONS IN 4 YEARS
  • 2) 2 TIMES ALL INDIA TOPPER IN OVERALL PRODUCT PORTIFOLIO
  • 3) CONVERTING LEAST PERFORMED REGION TO 2ND PERFORMING REGION.
  • 4) HIGHEST PERFORMED REGION IN RADIOLOGY
  • 5) BAGGED 80% OF THE GREEN FEILD PROJECTS.

Additional Information

  • AWARD FROM L&T , Received Silver Medal, 5S Certificate, Proud to wear badge for the excellent suggestion highlighting new opportunity for us to ma

Timeline

Business Development Manager

SKANRAY
01.2022 - Current

Key Account Manager

SKANRAY
06.2021 - 12.2021

Business Development Manager

SKANRAY
02.2021 - 06.2022

Director of Sales and Marketing

HITHAM MEDICAL DEVICES AND INNOVATIONS
02.2018 - 02.2021

REGIONAL SALES MANAGER

SKANRAY
06.2015 - 10.2017

ASSISTANT MANAGER

SKANRAY
06.2013 - 05.2015

BUSINESS DEVELOPMENT MANAGER -SOUTH INDIA

ArjoHuntleigh
08.2012 - 06.2013

TERRITORY SALES MANAGER- Keyaccounts

Jhonson diversey
04.2012 - 08.2012

SR.SALES ENGINEER

Larsen & Toubro Pvt.Ltd FORMALLY SKANRAY
01.2010 - 03.2012

Medical Device Consultant

Dyansys India Pvt.Ltd
01.2007 - 12.2010

Bachelor Of Engineering - Biomedical Engineering

Anna University, Rajiv Gandhi College of Engineering
Shirish Chander Raju CHBusiness Development Manager - Medical Devices