Shirshad Bukke
Gurgaon
Summary
Business leader with 10+ years of experience in GTM strategy, category management, sales, operations, and business development. Proven track record of scaling revenue, leading large teams, and driving double-digit growth in key business metrics. Skilled in P&L ownership, CRM optimization, performance marketing, and building high-impact execution frameworks across diverse industries.
Overview
11
11
years of professional experience
Work History
Category Head - Inside Sales
Pristyncare
09.2022 - Current
- Building a category with the potential of 4,000 Cr in India, managing the P&L to scale revenue to 3X growth in the next 12 months.
- Leading an inside sales team of 70 BDs, 10 TLs, and 3 CMs, building systems and processes to scale surgeries per month to 2.5X.
- Overseeing category performance—City Growth, Marketing, etc.; developing operational metrics to build process efficiency.
- Achieved ₹100 Cr revenue in FY 2024, with a 35% increase in average ticket size, and a 30% growth in CM3.
- Expanded to eight cities, launching performance marketing, doctor onboarding, and hospital mapping.
- Established six key BD productivity metrics to track missed calls, talk time, FRT, attendance, late punch, and OPD efficiency.
- Optimized audience strategy, reducing CPL by 50%, and driving higher revenue across all lead sources (Google, Facebook, and others).
- Improved on-page SEO, increasing organic traffic by 30% across regional languages.
- Enhanced campaign performance, boosting Google Ads L2I from 7% to 12%, and brand L2I from 2.2% to 3.4%.
- Collaborated with Product and Tech to revamp the CRM by introducing lead bucketing and advanced follow-up flows, improving 1+ year-old lead conversion from 3% to 7%, and enabling real-time pipeline visibility through custom dashboards.
- Partnered with Operations for seamless surgery execution, ensuring punctuality, clinical readiness, and consistently high NPS scores.
Business Growth Head: Central & East
SWIGGY
08.2021 - 08.2022
- Identifying and executing order growth opportunities at the cluster level (Increased market share by 5% in C&E cities)
- Supporting CLBH during reviews with relevant data, program managing with sales and ops teams on the decided plan of actions
- Responsible for Marketing & Growth: Executed ATL & BTL campaigns, optimized budgets, and developed GTM strategies
- Led consumer engagement campaigns, built OTT & influencer partnerships, and executed high-impact brand campaigns.
- Provided order projections, implemented competitive discounting & optimized funnel conversion rates.
- Achieved highest order volume ever during Durga Festival in Kolkata, with 1Lakh+ daily orders with an AOV of ₹300
- Initiated the Hyperlocal Project which improved cluster MS by 5% by monitor business at a granular level.
- Planned and successfully executed Competition strike response strategy and Swiggy Strike recovery strategy
- Overall conversion improved for Kol++ cities by 7%, by improving BF and LN conversion.
Head of Sales Operations
Wheelseye Technology India Pvt Ltd
11.2020 - 07.2021
- Streamlined Installation process of GPS devices to achieve 100% order execution on Day 1, 85% on Day 0.
- Collaborated with 5 stakeholder departments to develop a new process to increase the retention of customers by 87%
- Set-up a team of 10 members for grievance redressal process for the sales team of 2500+ resolve 300 quires in a day
- Coordinated with Product Team to re-design payment collection process to 100% monthly, recovery of 50L monthly.
- Identified unregistered transactions of FASTAG amounting to 1.6cr per month, reduced 83% in a span of 1month.
- Re-designed capping system on order flow by coordinating with product team, reduced 90% of fraud orders.
Regional Sales Head, South India
Wheelseye Technology India Pvt Ltd
06.2019 - 10.2020
- Launched and led expansion of trucking solutions in the states of Telangana, Andhra Pradesh, and Karnataka.
- Built and led a team of 21 Team Leaders and 300+ On-field team and generated a revenue of 50cr annually.
- Achieved 7 Months target in one month through acquisition of one of the biggest logistics providers in Andhra State.
- Identified & onboarded local vendors to reduce delivery TAT by 75% & negotiated rates, savings of 10cr annually.
- Generated new streams of revenue by acquiring sand mining trucks, annually revenue of 9cr.
- Reduced fake Visits by 100% by rolling out new incentive schemes and processes, impact of 52% conversion rate.
- Awarded 'Certificate of Excellence' for consistently achieving the sales productivity pan India FY'20.
- Rated 4+ in the Annual Ratings, Received recognitions from Co-founder and Wheelseye Leaders.
City Sales Head - Category
Rentsher Online Rentals Pvt. Ltd.
01.2016 - 05.2019
- Part of 5-member Core Team and heading responsible to setup the new product categories for rental e-commerce.
- Heading a team of 3 Business associates and 25+ On-field team to handle day to day operations in NCR.
- On boarded 500+ vendors covering 5 categories with more than 10000 products on Rentsher platform.
- Ensured fulfilment of 400+ On-demand orders/day, Generated revenue of 1.5cr/month from scratch.
- Closed b2b deals with Coho, Yourspace, Nestaway, OYO, big MNC's etc,to generate a regular flow of revenue of 6cr.
- Established an inventory business model of 20L investment, recovered in a span of 6months with complete assets.
- Created an offline sales funnel system for inside sales channel with 60% conversion rate.
Co-Founder
Boozepanda
06.2014 - 05.2015
- Complete responsible for Brand development, Operations management, Geo-expansion, Business development.
- Conceptualized and initiated campus ambassador program in 50+ colleges covering complete NCR.
- Lead & managed a team of 25 students with a shoestring budget: fielding 110 clubs in NCR.
- Ideated & executed various offline events resulting in 60% MOM growth in user engagement.
Education
B Tech - Engineering Physics
IIT Delhi
01.2014
Class XII -
SSLC - AP
01.2010
Class X -
SSLC - Karnataka
01.2008
Skills
- Sales strategy
- P&L management
- Team leadership
- Data analysis
- Campaign optimization
- CRM management
- Performance metrics
- Process improvement
- Cross-functional collaboration
- Revenue growth
Positions Of Responsibility
- Director, Western Dance Society, IIT-D, Adjudged as Top Western Dance Society among 70+ dance crews by DU Beat for maximum number of victories., Recruited & spearheaded a team of 25 to victory in 13 National level competitions, prize money INR 1+Lacs.
- Manager, Vdefyn Dance Academy, India's Got Talent (IGT): Co-founded a nationally recognized professional academy which performed in IGT '13., Generated revenue of INR 1+ Lacs, organized 4 professional workshops & Summer camp for 200+ participants.
Timeline
Category Head - Inside Sales
Pristyncare
09.2022 - Current
Business Growth Head: Central & East
SWIGGY
08.2021 - 08.2022
Head of Sales Operations
Wheelseye Technology India Pvt Ltd
11.2020 - 07.2021
Regional Sales Head, South India
Wheelseye Technology India Pvt Ltd
06.2019 - 10.2020
City Sales Head - Category
Rentsher Online Rentals Pvt. Ltd.
01.2016 - 05.2019
Co-Founder
Boozepanda
06.2014 - 05.2015
B Tech - Engineering Physics
IIT Delhi
Class XII -
SSLC - AP
Class X -
SSLC - Karnataka
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