Shishir Mohan Srivastava
Branch Head
Noida
Summary
Dynamic Branch Manager with over 17 years of diverse experience in Banking, FMCG, B2C, and B2B sectors. Proven track record of driving revenue growth and expanding market presence for leading organizations, including Parle, ITC Ltd., Weikfield, Vadilal, Paytm, and ICICI Bank. Expertise in P&L management, business development, channel management, team leadership, product launches, and licensing provides a strong foundation for strategic planning and execution. Committed to leveraging extensive industry knowledge to foster organizational growth, enhance profitability, and improve operational efficiency.
Overview
21
21
years of professional experience
2
2
Languages
Work History
Branch Manager
ICICI Bank
Delhi
01.2024 - Current
- Direct all operational aspects, including distribution operations, customer service, human resources, administration, and sales.
- Assess local market conditions, and identify current and prospective sales opportunities.
- Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
- Strengthened relationships with key clients, securing long-term partnerships and driving revenue growth.
- Increased branch profitability by implementing cost-saving measures and streamlining operational processes.
- Enhanced staff competency with regular training sessions, boosting productivity levels across the branch operations.
- Collaborated with senior leadership on strategic planning initiatives to align branch objectives with corporate goals.
- Complied with regulatory guidelines and requirements.
- Drove cross-selling efforts by collaborating with various departments within the organization to maximize revenues from existing clients.
Senior Manager
Paytm
01.2023 - 11.2023
- SALES- Manage the sales of CASA, Commercial FasTag, EDC, QR Codes in the assigned territory by selling it to the new customer & also converting the competition users in ours.
Sales Manager
Blackbuck(Zinka Logistics Pvt Ltd.)
10.2021 - 01.2023
- Managing Fastag, GPS project by working with the different channel partners, Corporate Clients handling Business Development for UP, UK & Delhi NCR Region.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
Zonal Manager
Paytm Payments Bank
11.2019 - 10.2021
- SALES - Manage the sales of CASA, FasTag, QR Codes in the assigned territory by selling them to new customers and also converting the competition's users to ours.
- Distribution: Developing new and managing all existing channel partners in the territory, and helping them achieve the desired targets for the month.
- Spearheaded employee training programs to improve skill sets, enhance productivity, and boost overall job satisfaction.
- Increased zonal sales revenue by implementing targeted marketing strategies and cultivating strong relationships with key clients.
Deputy Regional Sales Manager
Vadilal Industries Ltd.
09.2017 - 11.2019
- Monitored CFA & Supply Chain Operations Towards Smooth Execution Of Organization.
- Overseeing complete business operations in the region with accountability of profitability, forecasting monthly/ annual sales targets, & executing them.
- Managing customer centric operations & ensuring customer satisfaction by achieving service quality norms.
- Identifying and developing new streams for long-term revenue growth and maintaining relationships with customers to achieve business.
Area Sales Manager
Weikfield Foods Pvt. Ltd.
11.2014 - 08.2017
- Planning new product initiatives, promotions, sales performance analysis, order planning, and range/brand rationalization.
- Monitored CFA and Supply Chain Operations towards smooth execution of the organization.
- Overseeing complete business operations in the region with accountability for profitability, forecasting monthly and annual sales targets, and executing them.
Sales Officer
ITC Limited
06.2009 - 01.2011
- Planning and implementation of BTL activities in assigned area.
- Trade promo communication, implementation and measuring effectiveness of promos.
- Monitoring competitor activities on a continuous basis, evaluating the impact on the ITC portfolio, and reporting the same with recommended inputs, if any.
- Merchandising activities to be kept on a regular basis.
- Business analysis with team on a regular basis on market dynamics, competitor activities, Impact of Cyclic Input and proposed Inputs.
Sales Officer
Parle Products
09.2005 - 01.2007
- To ensure proper retail management & Secondary sales of the distributors.
- Preparing primary orders of the distributor and get it supplied from CFA to distributor.
- Customers care & complaint resolution.
- Successful New Product launches.
Education
MBA -
Tilak Maharashtra University
Noida01-2009
Veer Bahadur Singh Purvanchal University (VBSPU)
Ballia01-2005
XIIth - English
Holy Cross School
Ballia01-2002
Xth - English
Holy Cross School
Ballia01-2000
Skills
Customer service
Branch operations management
Relationship building and management
Coaching and mentoring
Staff management
Decision-making
Cash handling expertise
Excellent time management skills
FMCG Sales & Distribution
B2B & B2C Sales
CUSTOM SECTION
- DOB
- 28-09-1985
Timeline
Branch Manager
ICICI Bank
01.2024 - Current
Senior Manager
Paytm
01.2023 - 11.2023
Sales Manager
Blackbuck(Zinka Logistics Pvt Ltd.)
10.2021 - 01.2023
Zonal Manager
Paytm Payments Bank
11.2019 - 10.2021
Deputy Regional Sales Manager
Vadilal Industries Ltd.
09.2017 - 11.2019
Area Sales Manager
Weikfield Foods Pvt. Ltd.
11.2014 - 08.2017
Sales Officer
ITC Limited
06.2009 - 01.2011
Sales Officer
Parle Products
09.2005 - 01.2007
MBA -
Tilak Maharashtra University
Veer Bahadur Singh Purvanchal University (VBSPU)
XIIth - English
Holy Cross School
Xth - English
Holy Cross School