Shishir Tripathi
Hyderabad
Summary
A seasoned leader in retail operations, I spearheaded the revival of 9 Hypermarket Formats for Reliance Retail, driving a remarkable 20 crore monthly recovery. My expertise in business development and team building is proven through mentoring future leaders and achieving operational excellence. With a knack for customer acquisition and community engagement, I consistently deliver growth, maintaining a keen focus on profitability and customer satisfaction.
Overview
24
24
years of professional experience
Work History
Dy. General Manager – Retail Business Operations
Reliance Retail Ltd
03.2022 - Current
- Successfully relaunched 9 Hypermarket Formats across Telangana State starting from August 2022
- Ensured a business recovery of 20 crores a Month from 9 Stores
- Recruiting and training a Team of 500++ ON Roles
- Recovered 100% Food Business exit 2019 across 9 stores
- Achieving Positive EBIDTA with planned approach within a period of 6 Months
- Planned and Implemented tailored Marketing activities towards store launches
- Execution of ATL and BTL activities to regain the customer base
- Setting up Planogram as per Design Principle and ensuring Operational Excellence
- Setting up of Weekly budgets – Department wise on Sales/NOB, ABV and following up on a daily basis
- Ensuring control on WET AND DRY loses
- Ensuring process adherence and maintaining store shrinkage @0.25%
- Planning and executing various Catchment/Customer/ Staff connect activities
- Incentivising staff for achieving Top line Goals and driving disproportionate growths
- Implementing additional income resources for the store
- Food and Non Food SIS across stores
- Regaining Customer Delight and Shoppers Base – 2019 Exit Status
Senior Manager – Retail Business Operations
Future Retail Ltd
11.2019 - 03.2022
- Planned and implemented margin strategy for a store in Hyderabad
- This store became the most profitable store in zone
- Established a store in Hyderabad as a destination-cum-neighborhood store through consumer based assortment planning and community connect
- Basis these initiatives these two stores emerged as the stores with fastest business recovery post COVID
- For a 20-year-old store in Hyderabad took the route of loyalty, consumer connect, and refreshed in-store communication to improve customer walk-in and ticket size
- Achieving the Business Targets in terms of budgeted Top line and Bottom line
- Responsible for a Turnover of 308 crores annually from 9 Stores, with an EBIDTA of 10%
- Ensuring highest delivery of sales per SFT - from 3 Lakhs Square feet of retail space
- Achieving operational excellence across all the stores in the region in terms of Customer delight, SOP Execution, Floor/Product Hygiene, Loyalty programmes, Shrinkage, expiry and Dump
- Leading and motivating a team of 600 staff across the region, training, mentoring and career advancement
- To attain the right sales mix from Food/Fashion/Home/Home Fashion, Leisure and Electronics, for better Margin deliverance
- Enabling the team to Upsell and cross sell
- Planning and estimating Annual sales budgets, OPEX Planning and aligning detailed Store charter
- Identification of new sites/locations, negotiations and successful launching of new stores
- Build and nurture a strong and loyal Store Team, enabling to delight the shoppers and thereby establishing as a Shopping Destination in the locality
- Liaoning with category team on availability, competitive pricing and consistency of stocks availability and also on Range addition/deletions based on local usage and flavour
- Getting the store Team, Merchandise, VM and BTL activities aligned for Major promotions held during January 26th, August 15th, and October 2nd
- Etc., ensuring smooth store operations and achieving disproportionate sales growth
- Successfully Managing a Team of HR, Logistics, Finance, Admin, VM, Product Category and Maintenance to ensure that the individual stores are serviced and supported on time
- Frequent interactions with Local administration, Police, FSSIC, Legal Metrology, Health department, Labour and Beaurocrats ensuring smooth operations of the store
- Recruitment of Future Retail Managers from Management institutes and help mentor them very closely on an annual basis
- Negotiating with vendors on SIS (Cut in stores) for roping additional income/revenue and thereby providing value added services to customers
- Driving Loyalty programmes like BIG BAZAAR PROFIT CLUB, FUTURE PAY, and PABACK etc
- Ensuring customer retention and ensuring repeated shopping
- Monitored very closely and the loyalty data to be used effectively for promotional activities
- Help the store celebrate local festivals and events enabling the store to get connected to the community and gain the confidence of the community
- Initiate internal and external audits ensuring 100% execution of Store Operating Standards
- Conducting sample surveys to monitor and measure the effectiveness of various store offerings and property build up
- Continuously working on improving Home deliveries, enabling shoppers to order on Shopping Apps
Unit Head
Future Retail Ltd
01.2014 - 01.2019
- Managed a sale of Rs 130 Cr and delivered 13 Cr of EBITDA
- Developed people for next level of “Leadership” i.e
- Mentored managers to take up the role of Store Manager for Rs 30 to 50 Cr of store sales
Store Manager
Future Retail Ltd
01.2010 - 01.2014
- Best store in the country among 350 plus stores for Sales & EBITDA
Retail Sales Manager
Reliance Digital Retail Ltd
12.2007 - 12.2009
Department Manager
Metro Cash ‘n’ Carry
07.2006 - 11.2007
Asst. Category Manager – General Merchandise
TRENT
02.2005 - 06.2006
Asst. Category Manager – FMCG
Great Wholesale Club Ltd
03.2001 - 01.2005
Education
Certificate in Transformational Leadership -
XLRI
09.2021
MBA - Retail Management
Sikkim Manipal University
01.2015
Skills
- Business Leadership
- Business development
- Entrepreneurship
- Retail Operations
- Team Building
- Property Validation and Store roll outs
- Customer acquisitions & retention
- Catchment activations and Community Connect
- Understanding in execution of Food and Fashion & Lifestyle business
Personal Information
Date of Birth: 08/31/77
Address: RR Tropicana, Flat 305, Caterpillar Road, Narsingi, Hyderabad 500075
Timeline
Dy. General Manager – Retail Business Operations
Reliance Retail Ltd
03.2022 - Current
Senior Manager – Retail Business Operations
Future Retail Ltd
11.2019 - 03.2022
Unit Head
Future Retail Ltd
01.2014 - 01.2019
Store Manager
Future Retail Ltd
01.2010 - 01.2014
Retail Sales Manager
Reliance Digital Retail Ltd
12.2007 - 12.2009
Department Manager
Metro Cash ‘n’ Carry
07.2006 - 11.2007
Asst. Category Manager – General Merchandise
TRENT
02.2005 - 06.2006
Asst. Category Manager – FMCG
Great Wholesale Club Ltd
03.2001 - 01.2005
Certificate in Transformational Leadership -
XLRI
MBA - Retail Management
Sikkim Manipal University
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