Shital Bhusari
Pune
Summary
Dynamic and results-driven SEO specialist with over 6 years of experience in developing and implementing effective SEO strategies to drive organic traffic and enhance online visibility. Proven track record of achieving top rankings for competitive keywords, increasing website traffic, and improving conversion rates. Seeking to leverage advanced SEO skills and innovative approaches in a challenging digital marketing role to contribute to the growth and success of a progressive organization.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Digital Marketing Executive
Markets and Markets
Pune
12.2022 - Current
- End-to-end SEO, such as website audit, SEO campaign strategic planning, on-page SEO, off-page SEO, progress measurement, and SEO reporting.
- Provided strategic input on designing landing pages for special campaigns, resulting in optimized conversion rates.
- Performance Reporting Analytics Dashboard. Measure campaign performance, review key metrics, and provide data-driven insights.
- Utilized tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog for data analysis.
- Conducted comprehensive keyword research, analyzed search intent, and identified high-value target keywords.
- On-Page Optimization: Expertise in optimizing meta tags, headings, URL structures, and content for search engines while maintaining user readability and engagement.
- Experience in link building, outreach, guest blogging, social media optimization, and managing backlink profiles.
- Knowledge of technical aspects like XML sitemaps, robots.txt, canonical tags, schema markup, and site speed optimization.
- Understanding content optimization, content calendar management, SEO copywriting, and content distribution strategies.
- Successfully designed targeted email strategies, optimized for engagement and conversion, using data-driven insights.
Senior Digital Marketing Specialist
Global Market Insights
Pune
06.2022 - 12.2022
- Developed a demand generation platform to attract prospects.
- Manage marketing automation and email marketing programs by consistently finding new ways to optimize performance.
- Manage the Salesforce database.
- Led a comprehensive website rebuild with design to increase conversion rates and reflected complex offerings.
- Own a creative brief process for new assets.
- Demonstrated proficiency in multiple platforms including LinkedIn, Sales Navigator, Google Analytics, Google Search Console, and Bing Analytics.
Senior Digital Marketing Specialist
Data Bridge Market Research
Pune
08.2019 - 06.2022
- Researching the best keywords using tools such as Keyword Planner, with less competition and high search volume for high ranking of website.
- Enhanced online presence through various digital marketing strategies such as business directory submission, social bookmarking, and blog submission.
- Proficient in managing various social networking platforms including Facebook, Twitter, LinkedIn, Google Plus, Pinterest, YouTube, and Flickr.
- Managed and optimized social media postings across various platforms.
Implementing marketing campaigns into social media platforms. - Executed short and long term marketing plans.
- Managed the scope, budget, strategy, and timelines of various marketing campaigns.
- Utilized social media listening tools to collect data and generate reports.
Digital Marketing Executive
Straits Business Group
Pune
02.2018 - 07.2019
- Tracking campaigns.
- Providing keyword recommendations for search campaigns.
- Increase efficiency in website uploads through improved meta tags and descriptions.
- Conducted online competitor analysis.
Executive Assistant
Altius Private Limited
Nagpur
10.2016 - 01.2018
- Builds a call with Customer for client (Kalyan Jewellers) and brief them about membership.
- Educated customers about the terms and conditions of Kalyan Jewellers membership.
- Also worked on Wockhardt Hospitals process, where the customer gives a call for an appointment with the respective specialist.
- Maintain an EOD report on the CRM tool.
- Maintained interactive communication with customers to ensure successful calls.
Education
B.E. Electronics And Telecommunication -
S. B. Jain College of Engineering
Nagpur01.2015
Diploma in Engineering - Electronics And Telecommunication
Nagpur Polytechnic Nagpur
Nagpur08-2012
Secondary School Certificate -
Keshav Nagar High School
Nagpur07-2009
Skills
- Marketing Strategy
- Social Media Marketing
- Search Engine Optimization (SEO)
- Digital Communication
- Campaign Management
- Search Engine Marketing (SEM)
Certification
- Google Ads fundamentals
- Google Ads search
- Google display
- Google Analytics
Personal Information
- Date of Birth: 23/04/94
- Gender: Female
- Nationality: Indian
Hobbies and Interests
- Music
- Travelling
Timeline
Senior Digital Marketing Executive
Markets and Markets
12.2022 - Current
Senior Digital Marketing Specialist
Global Market Insights
06.2022 - 12.2022
Senior Digital Marketing Specialist
Data Bridge Market Research
08.2019 - 06.2022
Digital Marketing Executive
Straits Business Group
02.2018 - 07.2019
Executive Assistant
Altius Private Limited
10.2016 - 01.2018
B.E. Electronics And Telecommunication -
S. B. Jain College of Engineering
Diploma in Engineering - Electronics And Telecommunication
Nagpur Polytechnic Nagpur
Secondary School Certificate -
Keshav Nagar High School
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