Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Shital Shirke

Senior Catalog Specialist
Mumbai
Shital Shirke

Summary

Senior Catalog Specialist & E-Commerce Executive with 5 years of experience in managing product catalogs, optimizing online sales channels, and driving revenue growth in the digital marketplace. Expertise in catalog management, product data enrichment, and SEO strategies. Proven ability to enhance user experience, streamline operations, and lead cross-functional teams to deliver high-impact results. Adept at using e-commerce platforms and analytics tools to boost performance and achieve business objectives.

Overview

6
years of professional experience

Work History

AP Group

Senior Catalog Specialist
10.2021 - Current

Job overview

Website Management: Product Management: Inventory Management: Order Fulfillment: Customer Service: Payment Processing: Security and Fraud Prevention: Website Analytics: Marketing and Promotions: Data Collection: Logistics Coordinator: Accounts Coordinator:


Listing Management:

  • Manage product listings across all categories and brands, including handbags, Watches, Jewellery, and Food.
  • Ensure all listings are accurate, up-to-date, and optimized for search and conversion.

Content Development:

  • Write compelling and informative product descriptions and content.
  • Build A+ content to enhance the product detail pages and improve customer engagement.

Inventory Management:

  • Ensure smooth inventory flow across all ecommerce portals.
  • Align inventories for ecommerce as per Ecommerce Rate of Sale (ROS) to maintain optimal stock levels.
  • Maintain cover to avoid out-of-stock (OOS) situations.

Sales Analysis:

  • Conduct detailed sales analysis portal-wise and brand-wise.
  • Monitor and report on Average Selling Prices (ASPs), return rates, and product ratings & reviews.
  • Tracked orders and notified customers of status or potential delays.

Campaign Management:

  • Identify the right products for marketing campaigns.
  • Collaborate with the marketing team to design and execute effective campaigns.
  • Review Return on Investment (ROI) on marketing spends and provide insights for improvement.

Purchase Order Processing:

  • Process Purchase Orders (POs) for Online Retail (OR) buyers.
  • Follow up on payments to ensure timely processing.

Website Management:

  • Managing our website www.approvedclub.com and e-commerce marketplaces like Amazon, Flipkart, Ajio, etc. in India.
  • Regularly update and manage website content, including text, images, and multimedia, to ensure accuracy, relevance, and engagement.

Accounts Coordinator:

  • Record each e-commerce sale in accounting software, including order details, and reconcile with payments from various gateways to ensure accuracy.
  • Calculate applicable taxes on each sale and record them in accounts to ensure compliance with tax regulations.
  • Track and adjust sales and inventory records for returns, refunds, and chargebacks.
  • Account for platform fees and related expenses to determine the net revenue and true cost of sales.
  • Generate periodic sales reports and regularly audit records to ensure accuracy and compliance with accounting standards.

Logistics Management:

  • Maintain optimal inventory levels through real-time tracking, minimizing stockouts and overstocking, and ensuring products are readily available for dispatch.
  • Partner with reliable carriers, choose appropriate shipping methods, and monitor delivery performance to ensure timely and cost-effective delivery.
  • Ensure efficient and accurate order processing, picking, packing, and timely shipping to meet customer expectations.

ReinLabs

Research Analyst
01.2019 - 12.2020

Job overview

  • Optimized data collection procedures and generated reports on a weekly, monthly, andquarterly basis- Used advanced Microsoft Excel to create pivot tables, used VLOOKUP, and other Excelfunctions- Conducted reports for implementation of marketing strategies- Regular Client communication to ensure the client demand and requirement fulfill as perdefine TAT policy
  • Processing confidential data and information according to guidelines
  • Managing and designing the reporting environment, including data sources, security, andmetadata
  • Proposed solutions to improve system efficiencies and reduce total expenses- Organize the team meeting to update the task and client information to each member andtask the regular update of work progression from each member
  • Analyze the current online ecommerce current and upcoming product and provide details toclient- Work on metadata of the product which ease consumer for purchasing the product- Presented findings and data to team to improve strategies and operations- Review the team member productivity and providing the task list to team member and ensurethe work done in timely manner.

Education

University of Mumbai

Bachelor of Engineering from Electronic & Telecommunication

University Overview

Diploma from Electronic & Telecommunication

University Overview

Maharashtra board

Higher secondary certificate

University Overview

Maharashtra board

Secondary school certificate

University Overview

Skills

E-Commerce Management: Online sales strategies and platform optimization

Timeline

Senior Catalog Specialist
AP Group
10.2021 - Current
Research Analyst
ReinLabs
01.2019 - 12.2020
University of Mumbai
Bachelor of Engineering from Electronic & Telecommunication
2018.04
Diploma from Electronic & Telecommunication
2015.04
Maharashtra board
Higher secondary certificate
2012.04
Maharashtra board
Secondary school certificate
2010.04
Shital ShirkeSenior Catalog Specialist