SHITIJ MALHOTRA

Develop and implement comprehensive marketing strategies for Municipalika and other Tech shows

● Launching a Tech show and conceptualization of sales and marketing activities

● Coordinate with the design and content teams to create compelling promotional materials and advertisements.

● Plan and execute digital marketing campaigns, including social media, email marketing, and online advertising.

● Analyze marketing data and feedback to refine strategies and enhance overall promotional effectiveness.

● Act as the main point of contact for government clients participating in Municipalika, ensuring their satisfaction throughout the event cycle.

● Work closely with clients to understand their objectives and tailor services to meet their specific needs.

● Provide guidance on maximizing the value of participation and address any concerns or challenges. ● Gather feedback from client’s post-event and collaborate with internal teams to implement improvements.

● Identify opportunities for upselling and cross-selling additional services or future event participation.

● Collaborate with the sales team to align marketing efforts with sales objectives.

• Responsible for execution of end to end projects like Internet of Things India Expo, EmbeddedTech India Expo, Digital Gaming India expo and Smartech India Expo co-located with Convergence India Expo
• Responsible for driving business for other sectors of Convergence India
• Responsible for launching Digital Gaming India & AI Bharat India Expo
• Identify opportunities and generate new business from a variety of large multi-nationals, MSMEs and startups to ensure a segment rich mix of exhibitors & sponsors.
• Develop in-depth knowledge of the industry in order to drive the direction of the exhibition and ensure that no opportunity goes untapped or proactively pursued.
• Develop a sales strategy, factoring in the market trends and the business environment and review this regularly.
• Research and guide the organization on client relationships and changing trends in the industry.
• Managing and driving business from Domestic and International Key Accounts
• Responsible for increasing business from Pan India and overseas Territories
• Identification, completion and ensuring inter departmental coordination of end-to-end activities of multiple expos involving activities such as collateral designing, creatives, conferences, delegates, social media, public relations, visitor promotions, marketing and operations
• Managing and coordination of complete business from channel partners, Associations and Trade Councils.
• Forge relationships across the industry.
• Attend exhibitions / expos, nationally and internationally, as required.

• Attend to customer complaints with resolutions
• Responsible for providing training to the team and ensuring number, value and income target achievement
• Responsible for key accounts management both B2B and B2C
• Involved in cross sell of multiple product line of the company to achieve higher revenues.

• Responsible for driving the complete salaried vertical for mortgages
• Coordination with all financial institutes and channel partners for loan disbursement as per set standards
• Responsible for driving sales from LAP, HL, BL &PL for salaried and selfemployed
• Evaluating clients credit worthiness to predict risks and approving or rejecting loans based on credibility and potential revenue and losses.

• Assisting wealth management and investment portfolio services to HNI segment of the bank
• Responsible for risk profiling and financial planning of the wealth clients
• Ensuring profitability of the portfolio: Generate HI /Customer Acquisition of new clients through marketing activities and cross referencing.

• Responsible for handling clients at the front-end operations of the branch
• Closely working with cash and branch tellers; responsible for daily closure of the books
• Responsible for managing internal and external audit of the branch
• Maintenance of files, records, daily MIS, and data entry on the server.