Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Shiv Kumar

Noida

Summary

An enterprising asst. marketing manager specializing in introducing innovative marketing techniques and tactics focused towards improving the ROI. Skilled at analyzing client interactions, creatively using social media, and optimizing marketing strategies. Being a problem solver comes naturally, along with handling pressure, which results in being a good leader and a motivator.

I see myself as a go-getter who can adapt quickly and perform well in a new environment. An observant, planned individual with a never-back-down attitude. Forward-thinking, hardworking, and tireless in pursuing and achieving goals.

Overview

5
5
years of professional experience

Work History

Asst. Marketing Manager

Resourcifi Inc.
Noida
10.2023 - Current
  • Developed and implemented content strategies to maximize website performance.
  • Identified and resolved website glitches, server problems and incorrect formatting.
  • Analyzed daily traffic data and reports to measure effectiveness of marketing strategies.
  • Devised results-driven strategies and roadmaps based on our marketing goals.
  • Monitored advancements in social media and tools, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
  • Planned and implemented strategies for paid search campaigns across multiple ad networks.

Senior Digital Marketing Strategist

Appinventiv Technologies Pvt. Ltd
Noida
06.2021 - Current
  • Curated and successfully implemented a growth strategy for a global tech media house while strategizing a content plan.
  • Single-handedly set up a content creation studio while ideating and creating content to aid the above growth strategy.
  • Strategized content for the organization's main page to gain a 60K+ organic following in 11 months.
  • Responsible for ideation and curating designs and videos for Social Media via strategizing a monthly content plan.
  • Actioned multiple brand & influencer collaborations.
  • Worked as a ghostwriter for the founders, which aided the growth of 45K+ organic following in 5 months on personal LinkedIn profiles.

Marketing Executive

Crowne Plaza Pune City Centre
Pune
03.2021 - 06.2021
  • Activated multiple social voice channels for the Hotel.
  • Strategized & collaborated closely with the agency for the duration of a monthly content plan.
  • Worked closely with publishers to get media mentions.

Career Break

Father's Business
Bareilly
06.2020 - 03.2021
  • Helped my father with his business while adding 7 new districts under his territory in 8 months and increasing the gross profit margin by ~20%.

Corporate Digital Marketing Intern

Indian Hotels Company Limited, Taj
Mumbai
06.2019 - 06.2020
  • Planned and actioned monthly and special campaigns for the Group's brands, namely Taj, Vivanta & SeleQtions, on social media and Google Ads.
  • Assisted the Area Directors and Regional Revenue Managers with a monthly business report through GA and Data Studio.
  • Strategized and developed a Social Media Handbook for SOPs and Brand Guidelines for all the Group's hotels, the idea behind this being to delegate responsibilities from the corporate office to regional offices and individual hotels.
  • Helped integrate and manage a push notification tool on the website, bringing up the conversion rate to a higher side of 3%

Education

B.A. (Hons) - Hotel Management

University of Huddersfield At Institute of HotelManagement
Aurangabad, Maharashtra
2020

Delhi Public School
Bareilly, U.P
2016

Skills

  • Marketing Strategy
  • Content Marketing
  • Website Optimization
  • SEO Strategies
  • Video Content Creation
  • Copywriting
  • Social Media Ads & Google Ads
  • Business Oriented - Critical Thinker
  • Competitive Analysis
  • KPI Understanding, Identification and Tracking
  • Strategic Planning
  • Campaign Optimization
  • Creative Thinking
  • Team Leadership
  • Competitor Analysis
  • Campaign Management
  • SEO Optimization

Websites

Timeline

Asst. Marketing Manager

Resourcifi Inc.
10.2023 - Current

Senior Digital Marketing Strategist

Appinventiv Technologies Pvt. Ltd
06.2021 - Current

Marketing Executive

Crowne Plaza Pune City Centre
03.2021 - 06.2021

Career Break

Father's Business
06.2020 - 03.2021

Corporate Digital Marketing Intern

Indian Hotels Company Limited, Taj
06.2019 - 06.2020

B.A. (Hons) - Hotel Management

University of Huddersfield At Institute of HotelManagement

Delhi Public School

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Shiv Kumar