Shiva sai kumar

Area of Control AP & Telangana:

· Achieved CAGR of 24% from Sep 2017 to till date by embarking and implementing the business requirements. Responsible for Fertility Business handling turnkey projects in coordination with various Stake holders. ebita

· Conduction of market research to identify new business opportunities, trends, and customer needs. Developed and implemented sales strategies to maximize revenue growth in assigned areas. From 4.7 mUSD to 18.23 mUSD.

· Mapping of individual clinics/hospitals, corporate hospitals, and key accounts and gaining the knowledge at various key stakeholders like, end user, Purchase Dept, Finance team, Core Management/C Suite affiliate & investor.

· Analyzing competitor's products, pricing structures, marketing strategies, and operations to stay ahead of the competition. Utilizing market acquaintance for reliability of the info. Identified potential Channel Partners/distributors for existing & new product lines within assigned territory, to build new prospects & strong pipelines.

· Participating in trade shows and other industry events to promote the company's products and services.

· Established relationships with key clients and maintained regular contact with them to ensure satisfaction. Monitoring customer feedback to identify areas for improvement in products or services offered by the company.

· Negotiating contracts with customers for maximum profitability while maintaining high levels of customer satisfaction.

· Effective execution of sales orders/ Turnkey Lab projects in Fertility Business, in coordination with respective teams like back office, Logistics, Service and customer stake holder of self-assigned territory and different Zones for Corporate chains and Key accounts.

· Creating detailed reports on regional sales activity and presented findings to the senior management team, with effective utilization of CRM and other tools provided and available for use. Utilization of CRM to maintain records of customer activities and networking opportunities.

· Collaborating with marketing department to create effective promotional campaigns targeting specific markets. Drafted promotional materials such as brochures, flyers., to be used in various marketing campaigns.

· Conducting CRM activities, branch management, distribution management, time-to-time training of new entrants.

· Managing sales pipeline and forecasted monthly, quarterly, and annual sales targets. Implemented and adjusted the sales strategy based on market trends and results.

· Analyzed sales statistics to formulate policy and drive KPI benchmarks. Cultivated a culture of success and ongoing business and goal achievement within the team.

· Resolve customer complaints promptly and professionally.

· Ensured compliance with all applicable laws and regulations related to sales processes.

· Increased the share of voice and increased market share and customer base

Recent Achievements:Effective partnerships as preferred ART Lab partner with which has given proven CAGR 24%

· Rainbow Children’s Medicare Ltd for Birth Right

· TSMISIDC TS Govt IVF project, AIIMS Mangalagiri IVF Project

· Ankura Women and Children Hospital 9M

· Oasis Fertility

· Cloud9

· Apollo Crable Fertility

· Ferty9

• Responsible for Business development, conduction of CRM, Training of new entrants from time to time and successfully launching new Brands
• Area of Control was Corporate, Institutional sales & Standalone clinics/Hospitals located at Hyderabad, Vijayawada & part of Telangana in Fertility portfolio
• Sharing good equity with Sales & Marketing teams involving various departments like Counselors, Embryologists, Purchase, finance and Core Management team
• Has been a part of pilot projects for business & team developments

• Handling Diabetes portfolio, responsible for business development, CRM, education & Counseling patients on Diabetes Management and its complications
• Area of Control was Kurnool, Anantapur, Kadapa and Mahaboobnagar

• Responsible for Critical Care range of products for Institutions like CARE, Apollo, Mediciti, BBR and AP Govt
• Hospital tender business