Shiva Shanmugam P
Digital Marketer
Chennai
Summary
Results-driven SEO & SMO Analyst with 3+ years of experience in delivering comprehensive digital marketing solutions. Skilled in SEO and SMO, including campaign planning, community engagement, content strategy, and performance tracking. Demonstrated success in increasing brand visibility and driving targeted traffic through organic and paid strategies on platforms such as Google, Facebook, Instagram, LinkedIn, and more. Proficient in leveraging various digital channels to achieve measurable results and enhance online presence.
Overview
5
5
years of professional experience
3
3
Certifications
2
2
Languages
Work History
SMO Specialist (Freelance)
Auraspark
01.2024 - Current
- Delivered tailored SEO and SMO solutions across industries including tech, real estate, e-commerce, and healthcare.
- Increased organic rankings and social reach by implementing integrated keyword and social content strategies.
- Managed and optimized Google Ads and social campaigns, leading to a 30% average increase in client revenue.
- Created and executed content calendars for social platforms (LinkedIn, Instagram, Facebook), boosting engagement and visibility.
- Conducted lead generation via Google Ads and social media, converting leads into long-term clients.
- Delivered SEO- and SMO-focused strategies within budget, maximizing client ROI.
Digital Marketing Executive
Valor Paytech
02.2022 - 10.2023
- Developed and implemented end-to-end SEO and SMO strategies to improve website rankings and increase brand engagement on social media.
- Managed the company’s LinkedIn, Facebook, and Twitter profiles, increasing social media engagement by 45% through regular content updates and audience interaction.
- Collaborated with the in-house content team to create SEO-optimized blog posts and social media content aligned with brand tone.
- Proposed on-page SEO enhancements such as improved meta tags, image optimization, and URL structure, and integrated social sharing functionalities across key pages.
- Coordinated with the UI/UX team to optimize website layout for improved user experience and shareability.
- Conducted weekly performance reviews using Google Search Console, social media analytics, and Power BI dashboards to refine strategies and present results to stakeholders.
SEO Analyst
Trishul Tech Solutions
04.2021 - 01.2022
- Developed a comprehensive, actionable SEO strategy as a go-to checklist for all website development projects, enhancing client's website visibility & search engine position.
- Collaborated closely with web developers, designers, and client stakeholders to maximize the value of each marketing investment, ensuring alignment between website performance and client objectives.
- Crafted 25+ high performing landing pages that significantly boosted user engagement, drove conversions & generated quality leads, effectively aligning with client goals.
- Took ownership of the Google Ads domain, optimizing ad strategies that secured consistent & repeat business, strengthening brand loyalty & ad performance.
- Mentored a five-member SEO team, guiding them through essential SEO techniques & advanced tools like Semrush, Ahrefs, Google Keyword Planner, Page Speed Insights & Google Search Console.
- Consistently reviewed marketing spends & adjusted campaigns to ensure maximum effectiveness, while leading brand promotion initiatives through targeted social media marketing.
Digital Marketing Intern
Abhis Overseas
10.2020 - 04.2021
- Gained foundational experience in leveraging premium design tools like Canva and Adobe Illustrator to create engaging carousels & creatives for display advertising & social media platforms, improving brand visibility & audience connection.
- Grasped a solid understanding of on-page, off-page, and technical SEO & steadily contributed to the marketing team's website optimization efforts for improved search engine presence.
- Assisted in executing targeted social media campaigns, learning to effectively leverage both paid & organic strategies to drive traffic to relevant landing pages.
- Built expertise in Google Ads by contributing to campaign planning and execution, leveraging performance data to optimize ad strategies & enhance targeting approaches.
- Reviewed and reported on the performance of different digital marketing campaigns using analytics tools, providing insights that shaped future strategies & improved overall campaign effectiveness.
Education
Bachelor of Engineering - Electrical, Electronics And Communications Engineering
Sree Sastha Engineering College
ChennaiSkills
SEO
Social Media Optimization (SMO)
Content Calendar Planning
Platform-Specific Strategy (LinkedIn, Instagram, Facebook)
Engagement & Follower Growth
Social Analytics & Reporting
Digital Marketing Strategy
Graphic Design
Google Ads (Search & Display) Certified
Semrush Keyword Research Certified
Social Media Marketing
Technical SEO
Link Building
Competitor Analysis
A/B Testing
Analytics Tools
Certification
Google Ad Search Certification, 65327217
Interests
Travel
Sports
Graphic Designing
Social Media
Timeline
SMO Specialist (Freelance)
Auraspark
01.2024 - Current
Digital Marketing Executive
Valor Paytech
02.2022 - 10.2023
SEO Analyst
Trishul Tech Solutions
04.2021 - 01.2022
Digital Marketing Intern
Abhis Overseas
10.2020 - 04.2021
Bachelor of Engineering - Electrical, Electronics And Communications Engineering
Sree Sastha Engineering College