Shiva Sharma

• As a Data Analyst for a leading Dubai-based real estate marketing company, I am at the forefront of transforming raw data into actionable insights, driving strategic decision-making for our clients
• Actively engaged in crafting interactive dashboards using Looker Studio, tailored to the unique needs of developers and brokers in the real estate sector. These dashboards incorporate key performance indicators (KPIs) and calculated fields, offering comprehensive insights for data-driven decision-making
• My responsibilities include ongoing support for real estate firms in tracking the performance of online campaigns. I continuously monitor and analyze metrics such as spend, cost per lead (CPL), click-through rate (CTR), impressions, and clicks, providing clients with valuable insights

• Experience working with Google Tag Manager (GTM) and Google Analytics (GA). Managed the analytics tracking for an E-commerce website with millions of monthly visitors
• Developed custom JavaScript tracking tags and triggers for Facebook, Twitter, etc. In GTM to capture crucial user interactions for accurate performance dashboards and presentation
• Contributed to diverse projects, created audiences in Adjust, helped the performance marketing team in analyzing campaign performance, and supported them in answering strategic questions
• Created custom reports using GA, which helped the performance team in the presentation and also helped in comparing the growth of the campaign.

• Executed SQL Queries within the SAS environment to proficiently extract and manipulate crucial data from Oracle databases. This streamlined the data acquisition process and played a pivotal role in orchestrating targeted campaigns for cross-selling gold loans through diverse channels like email, SMS, and mobile banking
• Spearheaded the creation of SQL tables for prospective customers, covering an extensive financial products including Personal Loans, Auto Loans, Credit Cards, Gold loans, and SMEs.

CLIENT - CITIGROUP

• Collected, cleansed, and verified data from multiple sources, and successfully integrated it into the Datorama dashboard
• Utilized Tableau to design and create engaging marketing dashboards, fostering interactive user experiences
• Analyzed data and determined relevant KPIs to help define focus areas for further action, leading to data-driven adjustments