Summary
Overview
Work History
Education
Skills
Publications
Certification
Timeline
Generic

SHIVAANI PRASHANTH

Bengaluru

Summary

Business Analyst specializing in growth strategies, known for turning complex data into high-impact business outcomes. Fast-tracked within a year at Landmark Group to work directly with the CEO on strategic initiatives. Recognized for delivering projects that increase sales, sharpen pricing, and improve customer engagement, while streamlining operations.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Business Analyst – Strategic Projects & BRM Team

Landmark Group – SPAR & HomeCentre
Bengaluru
12.2023 - Current
  • Handpicked to partner with the CEO on reshaping SPAR’s retail strategy, including subscription models, category restructuring, and targeted pricing.
  • Led “Project 1000” to segment customer cohorts and price brands, delivering a blueprint for higher average transaction value.
  • Designed and deployed customer decile and segmentation models at HomeCentre, driving a 15% quarterly furniture sales growth and a 9% higher basket value..
  • Built coupon analytics dashboards for ROI, redemption, and lapser tracking, enabling real-time optimization of offers.
  • Automated CRM journeys and reporting workflows using Azure Data Factory and Databricks, cutting manual effort by 40%.
  • Identified cross-selling patterns, launching bundled promotions that achieved a 3% increase in cross-category sales.

Senior Analyst

Capgemini
Bengaluru
08.2022 - 11.2023
  • Transformed and validated enterprise-scale datasets using SQL and BigQuery, achieving 98% reporting accuracy.
  • Applied analytics to improve H&M’s online sales and customer retention by 3% in six months.
  • Optimized queries in BigQuery, reducing retrieval times and operational costs by 6%.
  • Automated data pipelines reduce manual handling and cut report turnaround.

Education

B.E. - Electronics and Communication Engineering

PES University

Skills

  • Azure Databricks
  • Azure Data Lake
  • Power BI
  • Microsoft Excel
  • BigQuery
  • SQL
  • Python (PySpark)
  • Bash Script
  • CRM Systems
  • Data Automation

Publications

  • Synthetic Audio Generation for Instrumental Sound, IEEE - 2023
  • Design and Evaluation of a Real-Time Stock Inventory Management System, IEEE - 2023

Certification

  • Microsoft Certified: Azure Fundamentals (AZ-900), 2023
  • Google Cloud Certified: Associate Cloud Engineer, 2022

Timeline

Business Analyst – Strategic Projects & BRM Team

Landmark Group – SPAR & HomeCentre
12.2023 - Current

Senior Analyst

Capgemini
08.2022 - 11.2023

B.E. - Electronics and Communication Engineering

PES University

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SHIVAANI PRASHANTH