Shiva Guru N
Creative Lead And Marketing Strategist
Bengaluru
Summary
Experienced Senior Copywriter with over 6 years of experience across the EduTech, IT, Marketing and Advertising industries, with excellent reputation for building teams that later can become autonomous besides solving problems and improving customer satisfaction.
Overview
7
7
years of professional experience
2
2
years of post-secondary education
5
5
Languages
Work History
Creative Lead
Trell
Bengaluru
01.2022 - Current
- Led the Democrazy Sale - Republic Day campaign from end to end
- Wrote the script for Trends with Benefits Sale - Valentine's Day campaign, coordinating with an external agency
- Worked on the launch of the private label Jalebi Baby, working on the Brand Personality, Attitude and Persona of the Brand.
- Worked on the Social Media Activation for the Great Indian Gala - Carnival Fest, with suggestions on AR, VR filters
Copy Head and Social Media Manager
Weaddo Pvt Ltd
Gurgaon
10.2020 - 12.2021
- Planned and instituted social media marketing plan besides some product and brand launches for Boddess, Bodyshop, Anastasia Beverly Hills, OxyGlow, Apex, Venturini and more.
- Maintained expert-level skills in digital platforms such as Instagram, Facebook and LinkedIn platforms.
- Drove up the Return On Ad Spend (ROAS) through content strategies, achieving ROAS of 5X on average and a highest of15X on Facebook, Google and LinkedIn.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Outlined omnichannel channel goals across brands and digital platforms for store systems, web, mobile and marketing systems.
- Devised strategies and roadmaps to support product vision and value to business.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
Senior Content Proofreader
Stan Ventures-Neil Patel Digital India
Coimbatore
08.2019 - 03.2020
- Drove operational improvements which resulted in savings and improved profit margins.
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
- Worked with Fortune 500 clients to understand needs and manage Content Delivery.
- Saved $5/order (>10% per order) for clients by implementing cost-saving initiatives on Textbroker.
- Led the Freelance Content Writers' team in delivery of guest blogs of 5 star quality.
Content Specialist
Hubfly
Coimbatore
06.2018 - 06.2019
- Led the Marketing team in delivery of leads through Paid ad campaigns, resulting in 2x increase in leads.
- Monitored social media and online sources for industry trends.
- Submitted a paper on IT intervention to reduce the rejection rate in foundries to the Indian Foundry Congress-The paper was accepted and published
- Cultivated social media and brought in leads with Quora answers: as a result, I became a Most Viewed Writer on the topic 'Intranets'
Territory Account Manager
Adobe
Noida
08.2017 - 03.2018
- Managed over 50 accounts within North East, Middle East and New England territories of USA.
- Identified prospect needs and developed appropriate responses along with information on suitable products and services.
- Exceeded sales goals by 150% to increase revenue and facilitate selling of Frame Maker and RoboHelp.
Community Manager
Times Internet
Noida
07.2016 - 07.2017
- Collaborated with Business Owners and Top Viewed Writers to write articles and increase website traffic
- Quora answer views crossed the 250,000 mark
- Top quality of articles written built an active reader base of 7700 Followers.
- Organized and executed launch of CAT communities during 2016-17.
Education
MBA - Marketing
International Management Institute
New Delhi 06.2014 - 05.2016
Skills
Marketing And Advertising Strategies
MS Office
Brand Messaging
Websites
Languages
English
Bilingual or Proficient (C2)
Tamil
Bilingual or Proficient (C2)
Hindi
Advanced (C1)
Telugu
Intermediate (B1)
Badminton, Writing, Tennis, Cricket
I started playing badminton when I was like 6 years old on the terrace of a friend's house. Since then, it has steadily worked into my lifestyle and in essence, my life. Through badminton, I found tennis. I like to bowl in cricket and am the opening bowler. And, I have been writing since I was 12. So, well, that is that.
Timeline
Creative Lead
Trell
01.2022 - Current
Copy Head and Social Media Manager
Weaddo Pvt Ltd
10.2020 - 12.2021
Senior Content Proofreader
Stan Ventures-Neil Patel Digital India
08.2019 - 03.2020
Content Specialist
Hubfly
06.2018 - 06.2019
Territory Account Manager
Adobe
08.2017 - 03.2018
Community Manager
Times Internet
07.2016 - 07.2017
MBA - Marketing
International Management Institute
06.2014 - 05.2016