Shiva Guru N
Creative Lead And Marketing Strategist
Bengaluru
Summary
Experienced Senior Copywriter with over 6 years of experience across the EduTech, IT, Marketing and Advertising industries, with excellent reputation for building teams that later can become autonomous besides solving problems and improving customer satisfaction.
Overview
7
7
years of professional experience
2
2
years of post-secondary education
5
5
Languages
Work History
Creative Lead
Trell
Bengaluru
01.2022 - Current
- Led the Democrazy Sale - Republic Day campaign from end to end
- Wrote the script for Trends with Benefits Sale - Valentine's Day campaign, coordinating with an external agency
- Worked on the launch of the private label Jalebi Baby, working on the Brand Personality, Attitude and Persona of the Brand.
- Worked on the Social Media Activation for the Great Indian Gala - Carnival Fest, with suggestions on AR, VR filters
Copy Head and Social Media Manager
Weaddo Pvt Ltd
Gurgaon
10.2020 - 12.2021
- Planned and instituted social media marketing plan besides some product and brand launches for Boddess, Bodyshop, Anastasia Beverly Hills, OxyGlow, Apex, Venturini and more.
- Maintained expert-level skills in digital platforms such as Instagram, Facebook and LinkedIn platforms.
- Drove up the Return On Ad Spend (ROAS) through content strategies, achieving ROAS of 5X on average and a highest of15X on Facebook, Google and LinkedIn.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Outlined omnichannel channel goals across brands and digital platforms for store systems, web, mobile and marketing systems.
- Devised strategies and roadmaps to support product vision and value to business.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
Senior Content Proofreader
Stan Ventures-Neil Patel Digital India
Coimbatore
08.2019 - 03.2020
- Drove operational improvements which resulted in savings and improved profit margins.
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
- Worked with Fortune 500 clients to understand needs and manage Content Delivery.
- Saved $5/order (>10% per order) for clients by implementing cost-saving initiatives on Textbroker.
- Led the Freelance Content Writers' team in delivery of guest blogs of 5 star quality.
Content Specialist
Hubfly
Coimbatore
06.2018 - 06.2019
- Led the Marketing team in delivery of leads through Paid ad campaigns, resulting in 2x increase in leads.
- Monitored social media and online sources for industry trends.
- Submitted a paper on IT intervention to reduce the rejection rate in foundries to the Indian Foundry Congress-The paper was accepted and published
- Cultivated social media and brought in leads with Quora answers: as a result, I became a Most Viewed Writer on the topic 'Intranets'
Territory Account Manager
Adobe
Noida
08.2017 - 03.2018
- Managed over 50 accounts within North East, Middle East and New England territories of USA.
- Identified prospect needs and developed appropriate responses along with information on suitable products and services.
- Exceeded sales goals by 150% to increase revenue and facilitate selling of Frame Maker and RoboHelp.
Community Manager
Times Internet
Noida
07.2016 - 07.2017
- Collaborated with Business Owners and Top Viewed Writers to write articles and increase website traffic
- Quora answer views crossed the 250,000 mark
- Top quality of articles written built an active reader base of 7700 Followers.
- Organized and executed launch of CAT communities during 2016-17.
Education
MBA - Marketing
International Management Institute
New Delhi 06.2014 - 05.2016
Skills
Marketing And Advertising Strategies
Websites
Languages
English
Bilingual or Proficient (C2)
Tamil
Bilingual or Proficient (C2)
Hindi
Advanced (C1)
Telugu
Intermediate (B1)
Badminton, Writing, Tennis, Cricket
I started playing badminton when I was like 6 years old on the terrace of a friend's house. Since then, it has steadily worked into my lifestyle and in essence, my life. Through badminton, I found tennis. I like to bowl in cricket and am the opening bowler. And, I have been writing since I was 12. So, well, that is that.
Timeline
Creative Lead
Trell
01.2022 - Current
Copy Head and Social Media Manager
Weaddo Pvt Ltd
10.2020 - 12.2021
Senior Content Proofreader
Stan Ventures-Neil Patel Digital India
08.2019 - 03.2020
Content Specialist
Hubfly
06.2018 - 06.2019
Territory Account Manager
Adobe
08.2017 - 03.2018
Community Manager
Times Internet
07.2016 - 07.2017
MBA - Marketing
International Management Institute
06.2014 - 05.2016
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