Summary
Overview
Work History
Education
Skills
Timeline
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Shivaji Atpadkar

Shivaji Atpadkar

Automotive Aftermarket Professional With More Than 25 Years Experience
Mumbai,Maharashtra

Summary

Keen communicator with honed interpersonal ,problem solving and analytical skill. Over 25 year experience in strategic planning, Sales and marketing ,Product Development and Product life cycle management ,P&L, Business strategies, Pricing strategies, Business development in distribution and OES . Expert in digitization of complete sale process and last mile connectivity of product reach. Short term and long term business plan.

Overview

18
18
years of professional experience
8
8
years of post-secondary education

Work History

Vertical Head 2&3 Wheeler and OES -All Major OEM

Lucas Indian Service Limited ( LIS )
Mumbai
03.2016 - 02.2021
  • P&L - Responsibility TOP Line, Bottom Line, Cash flow - Achievement Top line INR 250 Cr , Bottom Line +7.3% EBITA, Cash flow 150%
  • Setting up Network Expansion and Development Plan. Created more than 200 Distributors PAN India with minimum 5 Lacs per month Turn over with 10 Product category with 3000 SKU
  • Strategies to market penetration and improvement of market share - Created more than 5000 Stockiest network under distributors covered under company marketing policy with minimum INR 30000 monthly offtake.
  • Digitization of Sales Process- Developed mobile app, dealer portal resulted in access to distributor live stock, live secondary sale, stockiest coverage , Last mile connectivity of product movement

DGM - After Market

TATA Auto-component System Limited
Pune
07.2014 - 03.2016
  • Setting of After Market division for TACO group companies- Created product portfolio , Pricing , Marketing Policy, Travel Policy , KRA, P&L .
  • Build 14 Field officer Team , Network created of 60 distributors PAN Indian with turn over of 24 Cr in 2015-16
  • Launched more than 7 product Lines with more than 1500 SKU
  • Products Handled, Radiator, Coolant Tanks, Coolant , Braking System, Wiper blades, Control Cable , Filters and Lubricant

Business Development Manager

BOSCH Limited
Mumbai
10.2002 - 07.2014


  • Accountable for Business development 25 District of Maharashtra for all segment of vehicle category HCV, LCV, CAR, Tractor and 2 Wheeler with 10 Product category. TOP line achieved Rs 120 Cr with 100% target achievement of 10 product category
  • Marketing policies deployment - Successfully deployed Marketing policies all 12 years. Ensured all 1st and 2nd tier customers achieve their quarterly and annual targets. 1st tier network handled is 13 nos. and 76 nos. 2nd tier network .
  • Successfully carried out more than 24 retail binding program enrolled more than 3700 retailer every year.
  • Products handled are FIP, Filter, Autoelctrical, Lighting System, Horns, Wiping Systems, Fan Belts, Braking system, Battery, Lubricants and etc

Education

MBA - Marketing

IMSCD&R
Pune University
06.1995 - 06.1997

B E Production - Specialization in Marketing - Production , Marketing And Operation Research

KBP College of Engineering
Satara
06.1992 - 06.1995

Diploma in Mechanical Engineering - Mechanical

Govt. Polytechnic Karada
Karad
06.1989 - 06.1992

Skills

Data Gathering and Analysis

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Timeline

Vertical Head 2&3 Wheeler and OES -All Major OEM

Lucas Indian Service Limited ( LIS )
03.2016 - 02.2021

DGM - After Market

TATA Auto-component System Limited
07.2014 - 03.2016

Business Development Manager

BOSCH Limited
10.2002 - 07.2014

MBA - Marketing

IMSCD&R
06.1995 - 06.1997

B E Production - Specialization in Marketing - Production , Marketing And Operation Research

KBP College of Engineering
06.1992 - 06.1995

Diploma in Mechanical Engineering - Mechanical

Govt. Polytechnic Karada
06.1989 - 06.1992

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Shivaji AtpadkarAutomotive Aftermarket Professional With More Than 25 Years Experience