Shivaji Atpadkar
Automotive Aftermarket Professional With More Than 25 Years Experience
Mumbai,Maharashtra
Summary
Keen communicator with honed interpersonal ,problem solving and analytical skill. Over 25 year experience in strategic planning, Sales and marketing ,Product Development and Product life cycle management ,P&L, Business strategies, Pricing strategies, Business development in distribution and OES . Expert in digitization of complete sale process and last mile connectivity of product reach. Short term and long term business plan.
Overview
18
18
years of professional experience
8
8
years of post-secondary education
Work History
Vertical Head 2&3 Wheeler and OES -All Major OEM
Lucas Indian Service Limited ( LIS )
Mumbai
03.2016 - 02.2021
- P&L - Responsibility TOP Line, Bottom Line, Cash flow - Achievement Top line INR 250 Cr , Bottom Line +7.3% EBITA, Cash flow 150%
- Setting up Network Expansion and Development Plan. Created more than 200 Distributors PAN India with minimum 5 Lacs per month Turn over with 10 Product category with 3000 SKU
- Strategies to market penetration and improvement of market share - Created more than 5000 Stockiest network under distributors covered under company marketing policy with minimum INR 30000 monthly offtake.
- Digitization of Sales Process- Developed mobile app, dealer portal resulted in access to distributor live stock, live secondary sale, stockiest coverage , Last mile connectivity of product movement
DGM - After Market
TATA Auto-component System Limited
Pune
07.2014 - 03.2016
- Setting of After Market division for TACO group companies- Created product portfolio , Pricing , Marketing Policy, Travel Policy , KRA, P&L .
- Build 14 Field officer Team , Network created of 60 distributors PAN Indian with turn over of 24 Cr in 2015-16
- Launched more than 7 product Lines with more than 1500 SKU
- Products Handled, Radiator, Coolant Tanks, Coolant , Braking System, Wiper blades, Control Cable , Filters and Lubricant
Business Development Manager
BOSCH Limited
Mumbai
10.2002 - 07.2014
- Accountable for Business development 25 District of Maharashtra for all segment of vehicle category HCV, LCV, CAR, Tractor and 2 Wheeler with 10 Product category. TOP line achieved Rs 120 Cr with 100% target achievement of 10 product category
- Marketing policies deployment - Successfully deployed Marketing policies all 12 years. Ensured all 1st and 2nd tier customers achieve their quarterly and annual targets. 1st tier network handled is 13 nos. and 76 nos. 2nd tier network .
- Successfully carried out more than 24 retail binding program enrolled more than 3700 retailer every year.
- Products handled are FIP, Filter, Autoelctrical, Lighting System, Horns, Wiping Systems, Fan Belts, Braking system, Battery, Lubricants and etc
Education
MBA - Marketing
IMSCD&R
Pune University 06.1995 - 06.1997
B E Production - Specialization in Marketing - Production , Marketing And Operation Research
KBP College of Engineering
Satara 06.1992 - 06.1995
Diploma in Mechanical Engineering - Mechanical
Govt. Polytechnic Karada
Karad 06.1989 - 06.1992
Skills
Data Gathering and Analysis
Communication Strategies
Financial Structing understanding
Risk Analysis and Decision Making
Business Process Improvement
Strategies and Business Planing
Critical and Analytical Technique
Quantitative and Qualitative Research
Annual Travel plan and Budgeting
Timeline
Vertical Head 2&3 Wheeler and OES -All Major OEM
Lucas Indian Service Limited ( LIS )
03.2016 - 02.2021
DGM - After Market
TATA Auto-component System Limited
07.2014 - 03.2016
Business Development Manager
BOSCH Limited
10.2002 - 07.2014
MBA - Marketing
IMSCD&R
06.1995 - 06.1997
B E Production - Specialization in Marketing - Production , Marketing And Operation Research
KBP College of Engineering
06.1992 - 06.1995
Diploma in Mechanical Engineering - Mechanical
Govt. Polytechnic Karada
06.1989 - 06.1992