SHIVALI PANDEY
Noida
Summary
Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success. Collaborative Key Account Manager with demonstrated success in relationship building, negotiating and developing new business within targeted and assigned accounts. Self-motivated, driven and adaptable with proven track record of exceeding goals.
Overview
6
6
years of professional experience
Work History
Key Account Manager - Marketplace
Nirvasa Healthcare Pvt. Ltd.
06.2024 - Current
- Manage and Execute Online activities across the e-commerce Channels.
- Planning & execution of strategies to grow the brand on Ecommerce platforms like Amazon, Flipkart, Nykaa, Tira Beauty and Citymall.
- Manage end to end stock planning, promotions, assortment, tracking competition, pricing, etc of the respective accounts.
- Cultivate best practices in planning and executing the campaigns. Spend significant time on tools like AMS data dashboard, manage ROAS, ROS, CTR, Impressions etc.
- Analyzing market trends, identifying opportunities for expanding product offerings within key accounts.
- Analyzing key competitors to respond to competitive threats.
- Co-own the P&L, develop the business model, understand where opportunities are and create a viable business to service them.
- Develop and manage a fulfillment strategy with the brands to ensure best selection along with the optimal cost and service.
- Manage Brand Store and A+ Content and for Amazon and ensure good product content on every channel.
Senior Executive – Operations (Performance Mktg)
Lotus Herbals Pvt. Ltd.
01.2021 - Current
- Spearhead performance marketing strategies, encompassing planning, execution, and optimization of advertising campaigns across multiple platforms to maximize ROI.
- Proficiently managed Shopify, ensuring a seamless online shopping experience for customers and efficient stock management.
- Implemented automation solutions to streamline marketing processes, reducing manual tasks and increasing efficiency.
- Collaborated cross-functionally with product teams to align marketing efforts with product launches and promotions.
- Analyzed key performance metrics and market trends to make data-informed decisions and continuously improve campaign performance
- Mentored and trained junior team members, fostering skill development, and ensuring the team's alignment with organizational goals.
- Led marketplace operations, overseeing product listings, pricing strategies, and inventory management.
- Managed vendor relationships and negotiations to optimize costs and improve product assortment.
Marketplace Executive
The Man Company
02.2020 - 12.2020
- Overseeing product catalogue and Joint responsibility with Business Development Head.
- Managing Catalogue on Portals like Amazon, Flipkart, Nykaa,Myntra, Paytm, Snapdeal, Bigbasket, Fnp etc.
- Promptly updating and uploading product data, specifications and Images of products on marketplaces with price listing and approved discounts for individual and bulk listings.
- Coordinating with Marketplaces / eCommerce portals with catalogues and ensuring individual and bulk listings.
- Managing Brand Store on Amazon and keeping regular track of the best sellers and sequencing them to make them visible and push conversions.
- Executing innovative and creative catalogue strategies that achieve revenue growth.
- Exploring new catalogue formats, determining ways to generate more catalogue inquiries, and test the effectiveness of different offers.
- Competitor Analysis monitoring marketplace products, service offerings and pricing to identify gaps/ opportunities in current catalogue.
- Regular Nomenclature Sanity of the Catalogue on Weekly/fortnightly basis.
E-commerce Associate
Mcnroe Consumer Products Pvt. Ltd.
06.2018 - 01.2020
- Growing E-commerce business for brands Wild Stone and Secret Temptation.
- Driving Sales growth on E-commerce Platforms; Amazon,Flipkart, Paytm, Fynd, Smytten, Meesho, wildstone.in and ownyourtemptation.com (official websites).
- Incorporated suggested changes to layouts and promotions to drive sales.
- Forecasting sales and setting successful policies to achieve 100% objectives.
- Collaborating with the advertising team to achieve sales numbers.
- Identifying cities to increase the regional utilisation.
- Devising and executing plans to run sales ads.
- Collaborating with upper management to implement continuous improvements and exceed goals.
- Creating product information packages including product descriptions, images and pricing.
Education
MBA - HR And Marketing
JIMS Kalkaji
New Delhi07.2018
B. Com - Commerce
St. Andrew's College
05.2016
High School -
St. Paul's School
Gorakhpur03.2013
Skills
- Operations Management
- Report Preparation
- Cross-functional Team Coordination
- Performance Improvement
- Strategic Planning
- Growth planning
- Operations Oversight
- Business Development
- Key Account Management
- Data-driven decision-making
- Account development
- Services optimization
- Multitasking Abilities
- Relationship Building
- Stock management
- Interpersonal Communication
- Problem-solving abilities
- Adaptability and Flexibility
- Self Motivation
- Interpersonal Skills
- Sales Techniques
- Continuous Improvement
Timeline
Key Account Manager - Marketplace
Nirvasa Healthcare Pvt. Ltd.
06.2024 - Current
Senior Executive – Operations (Performance Mktg)
Lotus Herbals Pvt. Ltd.
01.2021 - Current
Marketplace Executive
The Man Company
02.2020 - 12.2020
E-commerce Associate
Mcnroe Consumer Products Pvt. Ltd.
06.2018 - 01.2020
MBA - HR And Marketing
JIMS Kalkaji
B. Com - Commerce
St. Andrew's College
High School -
St. Paul's School
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