Shivali Singh Baghel
Pune
Summary
Digital Marketing Manager | 10+ Years of Expertise in Driving Digital Transformation and Growth
A highly skilled Digital Marketing Manager with over 10 years of experience leading and executing data-driven marketing strategies across SEM/PPC, SEO, Social Media Marketing, Content Marketing, Email Campaigns, Performance Marketing, and Marketing Automation. Proven ability to drive increased website traffic, lead generation, brand growth, and sales performance through innovative digital marketing campaigns. Expertise in campaign management, cross-functional team leadership, and project execution across industries such as E-commerce, BFSI, IT, Healthcare, Real Estate, Gaming, FMCG etc.
A strategic thinker with a strong analytical mindset, adept at using data and insights to continuously optimize marketing efforts. Hands-on experience with key digital marketing tools (e.g., Google Analytics, HubSpot, Pardot, Facebook Ads) and a proven ability to deliver measurable business results. Committed to mentoring teams and building high-performing digital marketing strategies that align with business objectives.
Overview
10
10
years of professional experience
8
8
Certification
Work History
Digital Marketing Manager
Exela Technologies
03.2024 - Current
- Developed and executed marketing strategies, driving a 50% increase in website traffic and a 40% growth in MQLs and SQLs, primarily targeting USA and EU markets.
- Led, mentored, and managed a high-performing marketing team, ensuring alignment with company goals.
- Spearheaded Account-Based Marketing (ABM) campaigns, targeting high-value accounts in the USA and EU, boosting leads by 30%, with a 10% increase in conversion rates.
- Oversaw digital marketing efforts (SEO, SEM, social media, email) to boost online presence and engagement.
- Improved keyword rankings, achieving Top 3 and Top 10 positions for high-priority keywords, boosting organic search visibility.
- Executed email campaigns with 50-60% open rates and 40-50% click-through rates, significantly improving lead nurturing and engagement.
- Implemented and optimized marketing automation platforms (e.g., HubSpot, Odoo) setting up automated triggers, campaigns, and workflows, reducing lead nurturing time and improving lead-to-customer conversion.
- Managed and executed 3+ major events (virtual and in-person), resulting in a 50% increase in event attendance and a 15% boost in lead generation from event participation.
- Coordinated event marketing efforts, including logistics, promotions, and post-event follow-ups, contributing to $500K in pipeline opportunities generated from event leads.
- Introduced innovative marketing tactics, including targeted content strategies, contributing to a 15% increase in customer retention.
- Managed multiple, concurrent marketing projects across various domains, including Finance and Accounting, Marketing Solutions, Digital Mailroom, and HR Solutions, ensuring timely and effective execution.
- Tracked and analyzed campaign performance, using data-driven insights to optimize strategies.
- Worked cross-functionally with sales, product, and customer success teams to ensure 100% alignment on campaign execution and company goals.
- Managed the marketing budget, ensuring effective allocation and maximum ROI and reduce CPL.
- Introduced innovative marketing ideas to differentiate the brand and drive market growth.
Digital Marketing Team Lead
Uplers Solution Pvt. Ltd.
06.2023 - 03.2024
- Developed and executed digital marketing strategies, increasing website traffic by 40% and achieving 130% of lead generation targets.
- Managed and optimized paid search campaigns, improving ad spend efficiency and conversion rates.
- Led A/B testing for ad campaigns and landing pages, driving higher ROI and improving user experience, resulting in a 15% increase in conversion rates.
- Implemented SEO best practices to boost search engine rankings, driving significant organic traffic growth.
- Designed and executed successful email marketing campaigns, significantly enhancing lead generation.
- Developed and executed social media strategies, increasing LinkedIn followers by 200% and boosting engagement across platforms.
- Collaborated with cross-functional teams (sales, product, IT) to align marketing efforts with company objectives and ensure seamless execution.
- Established KPIs for team members, tracking progress to ensure alignment with overall business goals.
- Developed content strategies for digital platforms, enhancing brand visibility and engagement.
- Managed SEM budgets, optimizing campaign performance and tracking key metrics.
- Led a team of digital marketing specialists, fostering collaboration and ensuring timely execution of marketing initiatives.
Senior Digital Marketer
Cybage Software Pvt. Ltd.
08.2020 - 06.2023
- Managed advertising campaigns across platforms such as Facebook, Instagram, Twitter, Snapchat, LinkedIn, Reddit, TikTok, Google Ads, HubSpot, Taboola, and Outbrain for major brands including Reebok, Adidas, Bayer, Burger King, Mars, Peugeot, Siemens, Sony PlayStation, and Hasbro.
- Planned, executed, optimized, and tracked campaigns with monthly budgets ranging from $50,000 to $200,000.
- Managed multiple projects in a fast-paced environment, ensuring accurate campaign implementation, pacing, and performance.
- Developed and executed a social media campaign for a leading consumer goods brand, driving 40% increase in engagement and 25% boost in sales.
- Optimized campaigns, achieving an average 25% ROI increase across all client campaigns.
- Analyzed and provided insights to improve campaign performance and targeting, resulting in better ROI.
- Produced End-of-Campaign (EOC), monthly, and half-yearly performance reports, providing actionable insights to clients.
- Managed client communications, consistently meeting or exceeding expectations and campaign goals.
- Led a team of 15+ employees, overseeing campaign quality assurance and ensuring high standards.
- Mentored team members, improving individual performance and client satisfaction through KPI achievement.
Digital Marketing Consultant & Trainer
Systematix Infotech PVT. Ltd
09.2017 - 06.2020
- Generated 4,000+ leads through paid and organic marketing (Facebook, Instagram, LinkedIn Ads, Google Ads), driving significant increases in website traffic and sales.
- Delivered Digital Marketing Demo Classes to 400+ students, converting 150+ students into paying customers, resulting in a 40% revenue increase.
- Executed SEO, SMM/SMO, Email Marketing, and Video Marketing strategies for Learn360, improving search rankings and boosting website traffic.
Sr. E-marketing Specialist
Dezire Research
01.2017 - 08.2017
- Led a team of 5 members, overseeing campaign execution and performance.
- Generated 5,000+ leads for the Indian Stock Market through targeted marketing efforts.
- Managed and executed campaigns across PPC Advertising, SMM, SEO, and Email Marketing.
- Developed and implemented marketing strategies, from planning to execution, ensuring campaign success.
- Provided regular performance reports and analysis to optimize campaign outcomes.
E-Marketing-Specialist
CapitalVia Global Research Limited
06.2016 - 12.2016
- Generated leads for EMEA and India regions through Search Ads, Facebook Ads, and LinkedIn Ads, driving a 20% increase in revenue.
- Identified and nurtured prospects, successfully converting them into paying customers.
- Consistently met and exceeded Leads and Contacts targets.
Digital Marketing Executive
Streetbazaar.In
05.2015 - 05.2016
- Led and optimized e-commerce marketing campaigns, driving a 45% increase in sales and achieving Facebook page verification.
- Managed and executed paid campaigns across Search, Display, Shopping, Facebook, and Instagram Ads, focusing on conversions, catalog sales, and store visits.
- Oversaw social media accounts and campaigns, driving significant engagement and growth.
- Created, managed, and optimized Email Marketing campaigns using MailChimp and SendinBlue.
- Executed Mobile Marketing campaigns through SMS, and WhatsApp, increasing sales and customer engagement.
- Implemented effective SEO strategies (on-page and off-page) to enhance website visibility and search rankings; analyzed traffic via Google Analytics and Google Search Console, providing actionable reports.
- Developed and tested new campaign strategies, incorporating trending and special keywords/hashtags, and tracked daily and monthly traffic performance.
Digital Marketing Intern
Oxyzen Infolab Pvt.Ltd
03.2015 - 04.2015
- Drove engagement on Twitter by following and interacting with mobile app developers, digital marketers, bloggers, and content creators.
- Promoted the 1ML Platform (Website and Mobile App) through targeted Twitter campaigns.
- Created and shared content on topics such as Digital Marketing, Social Media Marketing, Google News, and Mobile App updates, increasing brand visibility.
- Increased 10K followers and significantly boosted user engagement on the official Twitter account.
- Generated 3,000+ organic traffic from Twitter through strategic content sharing and audience engagement.
Education
Master of Business Administration (MBA) -
Prestige Institute of Management & Research
07.2016
BCA -
APS University
07.2014
Skills
- Digital Marketing
- Performance Marketing
- Demand Generation
- Product Marketing
- Marketing Automation
- ABM
- Paid Social
- Media Planning
- Search & Display
- SEO
- Social Media Management
- Content Marketing & Strategy
- SEM
- Google Analytics
- Google Ads
- Bing Ads
- Leadership and Teamwork
- Microsoft Office
- Client Relationship Management
- Video Marketing
- Email Marketing: Outreach, Apollo, Salesintel, Mailchimp, Zoominfo
- Data Visualization, Reporting & Analysis
- Web Analytics
- Marketing Strategies
- Conversion Rate Optimization
- Copywriting and editing
- Developing partnerships
- B2C Marketing
- B2B Marketing
- Lead Generation
- Event Marketing
- Thought Leadership Strategy
- Hubspot, Odoo, Pardot
- Canva
Languages
English
Certification
- Advance Digital Marketing Training Certification, Systematix Infotech
- Meta Certified Media Buying Professional
- Snapchat Ads Manager Campaign Activation
- LinkedIn Marketing Strategy Certification
- LinkedIn Content and Creative Design Certification
- Google Ads Search Certification
- Google Ads Display Certification
- Google Analytics Individual Qualification
Timeline
Digital Marketing Manager
Exela Technologies
03.2024 - Current
Digital Marketing Team Lead
Uplers Solution Pvt. Ltd.
06.2023 - 03.2024
Senior Digital Marketer
Cybage Software Pvt. Ltd.
08.2020 - 06.2023
Digital Marketing Consultant & Trainer
Systematix Infotech PVT. Ltd
09.2017 - 06.2020
Sr. E-marketing Specialist
Dezire Research
01.2017 - 08.2017
E-Marketing-Specialist
CapitalVia Global Research Limited
06.2016 - 12.2016
Digital Marketing Executive
Streetbazaar.In
05.2015 - 05.2016
Digital Marketing Intern
Oxyzen Infolab Pvt.Ltd
03.2015 - 04.2015
Master of Business Administration (MBA) -
Prestige Institute of Management & Research
BCA -
APS University
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