Shivam Agarwal

• Responsible for managing the delivery of custom research engagements in the
  CPG/FMCG space with a strong focus on market and competitive intelligence.
  Areas of expertise include market sizing, market entry strategy, GTM strategy,
  value chain assessment, P&L assessment, partner landscape, retail execution,
  etc.
• Serving as the lead for two dedicated research accounts of 2.5 and 2 FTE
  respectively responsible for end-to-end project scoping, delivery and overall
  account management.
• Other key responsibilities include team and people management (leading a team
  of 8-10 members and responsible for their performance management), client
  relationship development/management, account mining, tracking/reporting of
  efficiency/lean workstream, and conducting and managing new joiner trainings.

• Spearheaded end-to-end project management for studies addressing real-world evidence (RWE) data and planning needs of major biopharma clients. Key projects included integrated evidence plan development for multiple assets, data asset valuation and ROI measurement, and process optimization for early integration of clinical outcomes assessments in drug development programs.
• Managed a team of ~8 Associates and Associate Consultants, while also leading several internal initiatives such as organizing pharma R&D conferences and global meets, developing internal assets, and contributing to thought leadership articles.

• Responsible for project execution and delivery for multiple FMCG clients across studies such as market opportunity assessments for niche segments, technology landscape analysis, innovation scouting, competitive benchmarking, and market entry strategy development.
• Served as the global delivery manager for a key strategic engagement—led cross-functional teams across China, Chile, and Romania, and coordinated end-to-end project delivery.

Collaborated with Bain's Consumer Products and Retail (CP/R) leadership and client-facing case teams to deploy proprietary analytical solutions focused on brand growth strategy. Delivered insights across key areas such as category landscape, market repertoire, opportunity assessment, brand memorability (media and digital), distribution quality, promotional effectiveness, portfolio optimization, and pack-price architecture. Led work planning, problem solving, and delivery of data-driven analyses by leveraging Point of Sale, cross-purchase, media, internal financial, and other datasets—translating raw data into actionable insights and executive-ready presentations.

Responsible for research execution and project delivery for strategic engagements
leveraging both secondary and primary research.

• Route-to-Market Study: Delivered insights on key distribution and after-sales service channels used by leading players in the water purifier industry in India.
  Developed detailed ROI models for distributors and service partners, along with product-level P&L models.
• Technical Competitive Intelligence Report (FMCG): Provided insights and foresight into emerging trends and competitive moves through technology-
  product mapping, analysis of product launches, claims and ingredients, and tracking of research collaborations.

Responsible for ensuring efficient production runs by planning and organizing production schedules in coordination with departments such as Supply Chain, Quality Assurance, and Engineering. Also accountable for manpower allocation, adherence to quality standards, and compliance with health and safety regulations.