Shivam Bansal
Content Strategist
Shamli,UP
Summary
Skilled Content Marketer with 9 years of experience in formulating and implementing marketing strategies to drive online traffic and engagement. Strengths include strong SEO knowledge, ability to create compelling content across various platforms, and adaptability to fast-paced digital trends. Previous work has resulted in significant growth in brand awareness and enhanced customer experience. Seeking a leadership role where I can leverage my expertise in content strategy, SEO, and analytics to build and scale a high-performing content program that directly contributes to business growth.
Overview
9
9
years of professional experience
2
2
Certification
Work History
Senior Content Marketer
Bridgnext (Ex - Emtec)
Pune
11.2022 - 02.2025
- Managed the production process of content from ideation to publication.
- Created and coordinated blog content, supporting larger marketing strategy.
- Created high-quality blog posts, articles, press releases, whitepapers and other marketing materials.
- Collaborated with sales teams to align marketing strategies with sales objectives.
- Optimized content for SEO purposes including keyword research and meta tags creation.
- Evaluated digital presence by product, service or brand to help define digital strategies.
- Collaborated with designers and developers on digital projects such as website design or landing page development.
- Presented findings to management and executive leadership and fielded questions to help refine strategies.
- Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
- Wrote clean, well-polished copy to contribute to company social media platform and other marketing channels.
- Wrote emailers for different campaigns.
- Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
- Developed content strategies and campaigns to increase brand visibility, website traffic, and lead generation.
- Implemented A and B testing techniques to measure effectiveness of different types of content formats.
- Conducted interviews with subject matter experts to ensure accuracy in technical material.
Senior Content Writer
Harbinger Group
Pune
03.2022 - 11.2022
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Developed content for press releases and newsletters to promote products and services.
- Conducted interviews with subject matter experts to generate topics.
- Repurposed and optimized existing content for use in different mediums.
- Created content for websites and online publications.
- Produced original, creative content for promotional advertisements and marketing materials.
Content Writer
Integrative Systems
Pune
07.2020 - 02.2022
- Provided writing support in fast-paced environment for variety of marketing communications.
- Completed thorough research into assigned topics.
- Wrote high-quality content and implemented impactful programs with exciting, captivating, and authentic approach.
- Consulted with sales and marketing staff to garner product and service information and discuss types of written advertising material.
- Generated ideas for new content topics based on customer feedback and market research data.
- Updated existing content regularly to ensure accuracy of information presented online.
- Utilized content management systems to publish and update web content efficiently.
- Developed content strategies aligned with company's brand voice and objectives.
- Performed keyword research to optimize content for SEO.
- Edited and proofread content to confirm proper grammar, quality and consistency.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Crafted and implemented strategies to increase search visibility and website traffic.
Senior Content Writer
Integrative Systems
Gurgaon
04.2018 - 02.2020
- Conducted regular content audits to identify gaps and redundancies of content.
- Used content management system to analyze user engagement and website traffic metrics.
- Approved, reviewed and edited content flowing to website.
- Content strategy development for all types of graphics and assets for websites, social media and email marketing.
- Uncovered software insights and defined solutions through different forms of content.
- Created blog banner image design using Canva.
- Keywords research using tools like SemRush and Ubersuggest.
Content Writer
AMJ Technologies
Noida
06.2016 - 02.2018
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Completed thorough research into assigned topics.
- Creating content as per SEO for better market reach
- Technical and non-technical content development
- Website content development for different niches
- Collaborated with team members to create publishing schedules and prepared content strategy
- Social Bookmarking, Article Submission, Blogs Posting etc.
- Developed content strategies aligned with company's brand voice and objectives.
- Managed content calendars, ensuring timely publication of articles and posts.
Education
Intermediate (PCM)
St.R.C.Convent School
ShamliBachelor of Computer Application
Silver Bells Institute For Higher Education
CCSU, Meerut MBA (Marketing)
Amity University
NoidaSkills
- Keyword Analytics and SEO
- Content Strategy & Planning
- Social Media Marketing
- B2B & B2C Content Writing
- Content Management System
- Marketing Automation Tools
- Email marketing
- Technical writing
- Content Editing & Proof-reading
- Copywriting
- Technical Writing
- Google Analytics
- Product Marketing
- Communications management
- Email campaigns
- Performance Marketing
- DITA, XML
- JIRA
Certification
HubSpot Academy Digital Advertising Certificate
HubSpot Academy Content Marketing Certificate
Additional Information
Employee of the Year Award (2021) - Integrative Systems
SPOT Award (2023) - Bridgenext
Personal Information
Name - Shivam Bansal
Email ID - Shivambansal953@gmail.com
Phone - 9520586000
LinkedIn Profile - https://www.linkedin.com/in/shivambansal2505/
Languages
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Timeline
Senior Content Marketer
Bridgnext (Ex - Emtec)
11.2022 - 02.2025
Senior Content Writer
Harbinger Group
03.2022 - 11.2022
Content Writer
Integrative Systems
07.2020 - 02.2022
Senior Content Writer
Integrative Systems
04.2018 - 02.2020
Content Writer
AMJ Technologies
06.2016 - 02.2018
Intermediate (PCM)
St.R.C.Convent School
Bachelor of Computer Application
Silver Bells Institute For Higher Education
MBA (Marketing)
Amity University
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