SHIVAM BHATNAGAR
Brand and Marketing Manager
New Delhi
Summary
Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
5
5
years of professional experience
Work History
MARKET & BRAND MANAGER
ORRA FINE DIAMOND JEWELLERY
12.2022 - Current
- Organized and executed the Events and exhibition for the potential HNI and UHNI customers that helped in Brand awareness and in driving more footfalls to the store
- Analyzed the Branding options(ATL & BTL) in the catchment area to increase Brand awareness and captured customer data which was then used for secondary targeting through CRM
- Organized in-site events to promote campaign and collection launch and thereby reaching the Business Targets
- Participated in events and activities for Brand promotion and planned, surveyed for and executed mini exhibitions (Within the city), Done Brand Tie-ups with co-brands
- Executed market research based upon the campaign and make the content writing done over social media platforms.
- Managed budgets effectively for numerous marketing projects without compromising on quality or desired results.
- Established strong relationships with key industry influencers, enhancing the company''s reputation within the market.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Created and managed social media campaigns to increase brand engagement.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
BRAND Analyst
Think&learn pvt ltd
02.2021 - 11.2022
- Spearheaded an entire area
- Achieved and established a new record in generating maximum Business (4.26cr) in a month by implementing Business problem solving skills
- Analyzed and Designed the Marketing Strategies for HNI customers that increased Market presence by 25%
- Delivered and Inaugurated 4 new Marketing options by prospecting the Business requirements & Research techniques
- Evaluated Monthly Growth metrics and forecast the Business Potential
- Lastly Ensured the Business Governance (USED ADVANCE EXCEL, SQL and Research methods)
MARKET Analyst
MRF TYRES
02.2019 - 01.2021
- Analyzed the MARKET activities of competitors and built strategies for Improvisation.
- Improved product positioning with comprehensive SWOT analysis and strategic recommendations.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Drafting a list of Marketing campaigns with Collaborations and Seasonal tapping that increase efficiency level of Company
- Designed MIS REPORTS that help the client to make the Business strategies.
Education
PGDM (Marketing and Retail) -
JIMS, ROHINI NEW DELHI
BCA - undefined
IMS, DEHRADUN
CBSE - undefined
ARMY PUBLIC SCHOOL, ROORKEE
Skills
MS Office Suite
Partnership Development
Brand Development
Brand Promotion
Marketing Communications
Marketing Program Management
Customer Segmentation
Problem-solving abilities
Advertising Strategy
Market Analysis
Timeline
MARKET & BRAND MANAGER
ORRA FINE DIAMOND JEWELLERY
12.2022 - Current
BRAND Analyst
Think&learn pvt ltd
02.2021 - 11.2022
MARKET Analyst
MRF TYRES
02.2019 - 01.2021
PGDM (Marketing and Retail) -
JIMS, ROHINI NEW DELHI
BCA - undefined
IMS, DEHRADUN
CBSE - undefined
ARMY PUBLIC SCHOOL, ROORKEE
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