Shivam Choudhary
Digital Marketing
East Delhi
Summary
Dynamic and innovative Product Marketing specializing in competitive analysis, crossfunctional collaboration, and customer segmentation. With a robust background in both the B2B and B2C markets.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
8
8
Certifications
Work History
Digital Marketing Manager
Laiqa
09.2024 - 02.2025
- Optimized lead targeting strategies, significantly reducing irrelevant male leads and improving overall lead quality.
- Successfully increased workshop attendance through strategic marketing initiatives.
- SEO growth expert - Improved keyword rankings for My Laiqa website, securing multiple top positions since October 12, 2024.
- Google AdWords specialist, managing high-performance campaigns for app installations.
Digital Marketing Manager
Akums
07.2023 - 09.2024
- Company Overview: Akums (B2B Brand)
- Analyzed business operations and developed revenue-generating initiatives with 2x growth in SEO Akums website.
- Improve the quality of Leads in Google Adwords.
- Designed and optimized landing pages for Google AdWords campaigns.
- B2B business model and successfully generated and converted leads.
- I received an appreciation letter from my manager.
- Akums received Economic Times awards for the Google AdWords campaign.
- Involve in the IPO Marketing and Bharosa Campaign.
- AI used in Social media posts or chatbots, video or image content ideas.
- Akums (B2B Brand)
Digital Marketing Executive
Healthians
02.2022 - 03.2023
- Company Overview: Healthians (D2C Brand)
- Responsible for strategizing and executing the paid campaigns on Facebook for Healthians.
- Increased the ROAS on Facebook advertising by 2 times within 2 months.
- Responsible for auditing and monitoring the SEO of the website by providing insights wherever possible.
- Took charge of SEO efforts for three revenue-critical websites.
- Designed and optimized landing pages for Google AdWords campaigns.
- Leveraged data analysis to improve user.
- Healthians (D2C Brand)
Digital Marketing Executive
We Make Brands
01.2021 - 09.2021
- Handled a portfolio comprising clients from different industries.
- Responsible for search engine optimization.
- Increasing engagement on social media accounts.
- I have worked in this company for . Initially, I joined as an intern for and later I continued this for another with paid internship.
Internship - Digital Marketing
Concept Makerz
10.2020 - 12.2020
- Company Overview: (Events Management Company)
- Created and scaled the ghiza social media account to 4k followers in 3 months.
- Handled social media advertising with the goal to increase engagement and website visits.
- (Events Management Company)
Education
Mba - Marketing
Swami Vivekanand Subharti University
08.2023 - 08.2024
Bba - undefined
Institute Of Technology And Science
08.2018 - 10.2021
Skills
- App Store Optimized
Search engine optimization
- Artificial Intelligence
Content marketing
Social media marketing
Social media management
- Brand Messaging
Content marketing strategy
- Brand Messaging and Positioning
B2C marketing
- Business Management
- Business Model
- Business To Business Service
- Collaboration and Teamwork
- Communication and Presentation Skills
- Competitor Analysis
- Content Creation
- Content Creation and Optimization
- Conversion Rate Optimization
- Creative Problem Solving
- Data- Driven Decision Making
- Digital Advertising Platforms (eg Google Ads, Facebook Ads)
- Emotional Intelligence and Relationship Building
- Employee Engagement
- Event Management
- Facebook Marketing
- Google Ads
- Internet Marketing
- Leadership and Management Skills
- Lead Generation and Conversion Optimization
- Market Analysis
- Marketing
- Marketing Analytics and Reporting
- Marketing Automation
- Marketing Automation Tools
- Market Research
- Market Research and Competitor Analysis
- Online Reputation Management
- Product Marketing
- Product Promotion
- Reputation Management
- Search Engine Optimization
- SEO and SEM
- SMO (Facebook, Social Media Marketing)
Certification
Advanced Google Analytics - LinkedIn learning
Awards And Scholarships
- Google AdWords campaign - Economic Times
- Created and scaled the ghiza social media account to 4k followers in 3 months.
Timeline
Digital Marketing Manager
Laiqa
09.2024 - 02.2025
Mba - Marketing
Swami Vivekanand Subharti University
08.2023 - 08.2024
Digital Marketing Manager
Akums
07.2023 - 09.2024
Digital Marketing Executive
Healthians
02.2022 - 03.2023
Digital Marketing Executive
We Make Brands
01.2021 - 09.2021
Internship - Digital Marketing
Concept Makerz
10.2020 - 12.2020
Bba - undefined
Institute Of Technology And Science
08.2018 - 10.2021
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