Shivam Gupta

Primary Role & Responsibilities

#Web Content Management

• Develop and manage dynamic content on the CMS, integrating text, images, documents, and videos efficiently while maintaining high-quality standards.
• Conduct regular quality checks and audits to identify and resolve issues, including typos, broken links, functionality errors, and usability concerns, ensuring content accuracy and consistency.
• Ensure all content publications align with governance standards and adhere to established visual identity and branding guidelines.

#Search Engine Optimization

• Lead Technical, On-Page and Off-Page SEO strategies to boost Website performance and adhere to Google’s guidelines.
• Guide marketers in selecting authoritative, high-impact keywords through detailed research.
• Conduct keyword research to optimize content and identify new SEO opportunities.
• Optimize landing pages for better SEO performance and alignment with EEAT standards.
• Continuously expand keyword opportunities to maintain relevant, authoritative content.
• Lead group SEO audits, integrating EEAT best practices to improve rankings and trust.
• Use advanced SEO tools and analytics to drive performance and refine strategies.
• Analyze performance via Google Analytics and Search Console, focusing on authority and trust metrics.
• Regularly audit and improve Core Web Vitals (LCP, INP, CLS) to support web performance and search visibility.
• Collaborate with development teams to apply SEO best practices across the site.
• Recommend adjustments to content, architecture, and linking to improve rankings and authority.
• Advise on content development strategies to align with SEO goals and build trust.
• Generate reports on SEO performance, focusing on authority, trust, and rankings.
• Conduct quality checks to resolve broken links, errors, and improve site trust.
• Optimize websites to increase organic traffic, ensuring content meets EEAT principles.
• Analyze competitors and perform keyword research to refine SEO strategies and authority.
• Manage online reputation programs to enhance brand visibility and trust in search results.
• Identify growth opportunities and prepare traffic and lead projections based on SEO goals.

#Content Strategy:

• Developed AI-focused SEO strategies: Created and executed SEO plans to rank for AI-related keywords and topics, enhancing organic traffic and visibility.
• Optimized for Featured Snippets: Focused on ranking for Featured Snippets by optimizing content for high-potential, question-based queries.
• Enhanced visibility in "Search Across the Web" feature: Implemented strategies to improve content reach and ranking across the web, targeting a broader range of search queries.

#Reporting and Analysis

• Developing a custom dashboard for regular & precise reporting
• Reporting on key metrics, analyzing and interpreting trends
• Providing actionable insights based on the available analytical data
• Analyzing online user behavior, conversion data and user journeys
• Reporting on SEO goals, and search performance across major search engines

#Key Projects

• UpGrad Education Pvt. Ltd.

Primary Role & Responsibilities

#Web Content Management

• Create and manage content on the CMS through the integration of text, images, documents and videos, in a timely manner, ensuring quality
• Performing quality checks and audits involves reviewing and fixing issues such as typos, broken links, errors in functionality, and problems with usability.
• Making sure that content publication adheres to governance principles and visual identity guidelines.

#Search Engine Optimization

• On- Page and Off- Page Optimization.
• Responsible for call and report audits, retention reports and Google Analytics reports
• Conduct topical research and provide guidance to marketers in selecting the best keywords.
• Perform keyword research aligned with business objectives to optimize existing content and discover new opportunities.
• Optimize landing pages for search engine optimization.
• Continuously conduct keyword research to identify and expand keyword opportunities.
• Lead group audits and provide expertise to accounts.
• Primary Account Manager on A++ & A+ Accounts.
• Advanced use and performance of SEO Tools.
• Advanced use and comprehension of both Google Analytics and Search Console Tools .
• Implemented solutions for SEO, site analytics, landing page testing.
• Collaborate with the development team to ensure proper implementation of SEO best practices.
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Provide recommendations for content development based on SEO goals, both general and keyword-specific.
• Generate reports on SEO goals and search performance across major search engines.
• Conduct quality checks and audits to identify and resolve issues such as broken links and technical errors.
• Optimize websites to increase traffic.
• Analyze clients’ websites, conduct competitor analysis, and perform top keyword analysis.
• Established online reputation management program protecting brand search results.
• Find the opportunities and prepare the traffic and lead growth Projections

#Reporting and Analysis

• Developing a custom dashboard for regular & precise reporting
• Reporting on key metrics, analyzing and interpreting trends
• Providing actionable insights based on the available analytical data
• Analyzing online user behavior, conversion data and user journeys
• Reporting on SEO goals, and search performance across major search engines
• Performing ROI analysis to evaluate the efficiency and effectiveness of different marketing campaigns

#Key Projects

• Global Indian International School
• One World International School
• Newsnationtv.com
• Get My Books
• Zapscale
• Rgicrc.org
• Askgamblers.com
• Indiancasinoonline.com
• Denvac.com
• KentCam
• Ebay
• KTC India
• Godrej

Primary Role & Responsibilities

#Web Content Management

• Add and organize text, images, documents, and videos on the website using the CMS promptly.
• Review content for mistakes like typos, broken links, and functionality errors, ensuring a user-friendly experience.

#Search Engine Optimization

• Optimize on-page and off-page elements for better search engine performance.
• Conduct call and report audits, retention analysis, and Google Analytics reporting.
• Enhance landing pages for improved search engine visibility.
• Continuously research and expand keyword opportunities.
• Utilize advanced SEO tools for optimal website performance.
• Proficient use of Google Analytics and Search Console tools.
• Implement solutions for SEO, site analytics, and landing page testing.
• Perform quality checks to identify and resolve issues like broken links and technical errors.
• Optimize websites to boost overall traffic.

#Reporting and Analysis

• Report key metrics and interpret trends for informed decision-making.
• Analyze online user behavior, conversion data, and user journeys.
• Report on SEO goals and search performance across major search engines

#Key Projects

• 1seo.com
• Paton Marketing
• Panter Law Firm
• Miami Beach Laser Spa