Shivam Kalra
Delhi
Summary
A data-oriented Sales & Marketing enthusiast with a professional runway of 5 years in the Alco Bev industry handling local distribution and supply chain management, merchandising, offline activations, vendor negotiation, sales planning, brand building, and strategic account planning. Skilled at growing brands and increasing market share by building strong relationships with suppliers and creating accurate sales plans. Proven success in handling important clients, creating effective sales strategies, and aiding personal support to campaigns designed by marketing to boost brand awareness and customer loyalty. Excellent at spotting consumer trends and making sure business activities support overall goals.
Overview
6
6
years of professional experience
Work History
Daily Sales Representative (Key-Accounts)
Bacardi India Pvt. Ltd
11.2022 - Current
- - To manage and deliver sales in a specific geographic area as per agreed targets basis the business plan
- - Ensure sales and availability across brands in the accounts as per growth plan
- - Manage operational relationship with key contacts
- - Ensure profitability by maintaining the prescribed brand mix
- - Ensure execution of the accounts as per the Trade Marketing strategy
- - Partner with the Trade marketing team to identify, liaise and execute the accounts as per the experiential focused sales activities
- - Build relationships across accounts and Route to market to ensure achievement of all the commercial metrics
- - Co-ordinating with advocacy and marketing to build strategies based on brand building
- - Visited allotted key-account outlets to gather achievement of a primary WOD of 60% with brown spirit and 90% with white spirit
- - Closed 6 premium hotels for exclusive Xmas & NYE 2023 and ensured brand placement of a developing focus product
- - Closed a 30-day Dewar’s BTL activation at IBIS and listed Bacardi brands at Crown Plaza holiday inn, etc
- - Achieved an increment of 35% & 61% in sales of portfolio respectively against 2022 net sales
- - Structured a formal on-boarding program to execute tie-ups and collaborations with key-account outlets in return of menu, bar-top and mini-bar brand placements
- - Analysis of sales data and past sales data along with competitor’s primary of individual dealer and set monthly targets
- - Create frequent reviews and reports with sales and financial data
Area Sales Executive
Devan’s Modern Breweries
09.2021 - 09.2022
- - Orchestrated & Executed re-launch of 2 premium product offerings in phased rollout post covid relaxation to achieve a primary WOD of 50%
- - Achieved an increment of 182.35% & 298.88% in sales of Six Fields Wheat Beer & Kotsberg Premier respectively against pre-pandemic net sales
Sales Executive
Rigel Spiritz
09.2020 - 07.2021
- - Executed market penetration for RIO in 3 districts through Time & Stakeholder Management, achieving 36% WOD
Area Sales Executive
Northern Spirits Ltd
09.2019 - 08.2020
- - Assisted Bacardi & William Grants in demand forecasting & facilitated sales of BIO brands in Lucknow
Education
Master of Business Administration - Marketing & Retail
Himalayan Garhwal University
Pauri, Uttarakhand01.2019
Bachelor of Arts -
Arni University
Kangra, Himachal Pradesh01.2017
Intermediate - Science
Delhi Public School
Lucknow, Uttar Pradesh01.2013
High school -
Delhi Public School
Lucknow, Uttar Pradesh01.2011
Skills
- 5 years of hardcore on-premises and off-premises district level experience
- MBA (Marketing & Retail)
- Excellent interpersonal and organizational and time management skills
- Adept at written and spoken English and Hindi
Timeline
Daily Sales Representative (Key-Accounts)
Bacardi India Pvt. Ltd
11.2022 - Current
Area Sales Executive
Devan’s Modern Breweries
09.2021 - 09.2022
Sales Executive
Rigel Spiritz
09.2020 - 07.2021
Area Sales Executive
Northern Spirits Ltd
09.2019 - 08.2020
Bachelor of Arts -
Arni University
Intermediate - Science
Delhi Public School
High school -
Delhi Public School
Master of Business Administration - Marketing & Retail
Himalayan Garhwal University
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