SHIVAM KHANNA
Business Development • Digital Marketing • Revenue Generation Professional
Delhi
Summary
Business Development Manager and Digital Marketing Professional with 6+ years of experience driving revenue growth and digital transformation. Proven expertise in strategic marketing, business expansion, and cross-functional team leadership. Orchestrated digital transformation through website migration and SEO optimization, achieving 20% organic traffic growth and 44% social media engagement increase. Recognized as Top Power Trainee 2021-22 among 250+ associates. Specialized in renewable energy sector with demonstrated success in market penetration, stakeholder engagement, and revenue generation.
Overview
8
8
years of professional experience
Work History
Lead Associate Marketing
TATA POWER RENEWABLE ENERGY LTD
11.2023 - Current
- Website & SEO: Led migration and optimization, boosting organic traffic by 20%
- Social Media: Increased Instagram followers by 44% in 3 months, 30% overall growth
- Events: Managed 30+ large-scale industrial events, boosted stakeholder engagement by 40%
- Content: Oversaw 1,500+ creatives, 130+ content pieces, 50+ videos, 10+ calendars
- Brand Recognition: Achieved 15% increase, 35% growth in audience education
- Technical: Executed aerial cinematography, developed documentation frameworks
- Vendor Management: Supervised 25+ vendor relationships, optimized costs
- ROI: Implemented rural marketing achieving 10x ROI
BDM – TATA Solar Pumps
TATA POWER RENEWABLE ENERGY LTD
07.2021 - 10.2023
- Solely drove INR 350Cr.+ sales, contributing 60% to overall business for solar pumps division in Rajasthan
- Strategically expanded billing operations through government interactions, dealer & farmer engagements
- Onboarded 7 new channel partners, fostered relationships with all 33 to enhance brand visibility
- Directed BTL and ATL campaigns, engaging 250,000+ customers with 5% conversions
- Crafted 5+ tailored communication strategies aligned with 3+ customer personas
- Presented detailed GTM strategy covering 5+ channels and product development models
- Piloted new market opportunities, identified 2 new customer segments, onboarded 18+ users
- Identified 10+ high-value personas using consumer segmentation analysis
Sales Executive
Transzone Logistics India Pvt. Ltd.
07.2017 - 11.2018
- Drove INR 2.2 mn+ sales growth, managed 80+ client accounts with 20+ new relationships
- Optimized pricing negotiations, reduced collection period by 25 days
- Awarded "Above and Beyond Award" by Director, Sales & Marketing
- Assisted in client proposals, office rebranding, HR policy updates
Education
MBA - MARKETING
ICFAI Business School, Hyderabad
Hyderabad 04.2001 -
BBA -
GGDSD College, Chandigarh, Panjab University
Chandigarh 04.2001 -
Class XII -
O.S.D.A.V. Public School (CBSE)
KAITHAL 04.2001 -
Class X -
O.S.D.A.V. Public School (CBSE)
KAITHAL 04.2001 -
Skills
Revenue Generation Market Expansion Channel Partner Management Customer Segmentation GTM Strategy Stakeholder EngagementBusiness Development
Social Media Growth Content Strategy Campaign Management Brand Positioning Multi-platform Execution Website Development & Migration Keyword OptimizationDigital Marketing
Responsive Design Brand Identity Development Visual Hierarchy Optimization Cross-platform Asset Creation Design Language StandardizationBrand & Design
Large-scale Event Coordination Cross-functional Team Leadership Vendor Management Budget Optimization Quality AssuranceEvent & Project Management
Drone Photography Data Visualization Content Creation Technical Documentation SAP MM ProficiencyTechnical & Creative
Additional Information
Orient Electric - Sales & Marketing Intern (2016)
• Loyalty program "Orient Connect", onboarded 70 partners • Certificate of Appreciation
Orient Cement Limited - Sales & Marketing Intern (Feb-June 2020)
• Customer surveys & competitor analysis • Automation ideation • Website blueprint
Metro Cash & Carry - HR Intern (2015)
• Recruitment support • Store compliance visits
MICA - PG Certification in Marketing & Brand Management (2017)
Punjab University - Diploma & Certificate in Event Management (2014-17)
Accomplishments
- Top Power Trainee 2021-22 among 250+ associates at TATA Power
- Illuminious Quarterly Award for managing TATA Power Renewables website creation and digital transformation
- Above and Beyond Award by Director Sales & Marketing at Transzone Logistics
- Certificate of Appreciation for exceptional performance during Orient Electric internship
Timeline
Lead Associate Marketing
TATA POWER RENEWABLE ENERGY LTD
11.2023 - Current
BDM – TATA Solar Pumps
TATA POWER RENEWABLE ENERGY LTD
07.2021 - 10.2023
Sales Executive
Transzone Logistics India Pvt. Ltd.
07.2017 - 11.2018
MBA - MARKETING
ICFAI Business School, Hyderabad
04.2001 -
BBA -
GGDSD College, Chandigarh, Panjab University
04.2001 -
Class XII -
O.S.D.A.V. Public School (CBSE)
04.2001 -
Class X -
O.S.D.A.V. Public School (CBSE)
04.2001 -
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