Playing Cricket
Hi, I’m
Shivam Pal
Senior Content Writer
Dera Bassi
Work Preference
Summary
Strategic content creator with extensive experience in producing engaging content across diverse platforms. Collaborates effectively with teams to deliver high-quality projects that meet evolving demands. Expertise in storytelling and digital marketing, with a strong ability to embrace emerging trends and technologies.
Overview
2
Certifications
6
years of professional experience
Work History
TestingXperts
Senior Content Writer
05.2025 - Current
Job overview
- Plan and deliver SEO-driven, high-impact content aligned with business priorities to boost organic growth and brand authority
- Leveraged AI tools to scale content production, creating new formats such as videos, podcasts, and automated workflows
- Drove lead generation by aligning content with demand generation campaigns and optimizing conversion-focused assets to enhance engagement
- Lead doodle-based storytelling and visual content initiatives to simplify complex messaging and boost multi-channel engagement
- Optimize campaigns via Dripify and Pardot through improved targeting, workflow automation, and personalization
- Develop case studies, one-pagers, and sales enablement assets that strengthen sales conversations and improve conversion rates
- Ensured consistent cross-channel messaging across blogs, email, social media, and landing pages to strengthen brand voice
- Refresh content through SEO audits and performance tracking to maximize traffic and organic discoverability
Geek Informatics & Technologies Pvt. Ltd
Content Writer
05.2022 - 04.2025
Job overview
- Collaborated with SEO team to create optimized blogs, articles, and landing pages, enhancing organic search visibility
- Managed diverse client portfolio, tailoring tone and style to align with brand requirements and engage target audiences
- Led team of 2 writers, overseeing task delegation and quality assurance to ensure timely project delivery
- Took end-to-end ownership of client projects through active relationship management and direct stakeholder communication
Adaired Digital Media
Technical Content Writer
01.2021 - 04.2022
Job overview
- Independently managed large-scale content projects while consistently meeting and exceeding deadlines
- Collaborated cross-functionally to align content with SEO goals and meet campaign timelines
- Managed large-scale content projects, consistently meeting deadlines and delivering quality outputs
Addviu
Content Writer
10.2019 - 11.2020
Job overview
- Streamlined content production with consistent style guidelines and reusable templates, improving overall clarity and coherence
- Managed client queries to deliver targeted, audience-focused content strategies that addressed specific needs
- Elevated content quality through in-depth research and incorporation of relevant industry trends
- Developed engaging content for blogs, social media, and marketing campaigns to enhance brand visibility.
- Researched industry trends and competitor content strategies to inform writing direction and improve relevance.
Education
Panjab UniversityChandigarh
Bachelor of Arts from Psychology & English
01-2019
University Overview
JetkingChandigarh
JCHNE from Computer Hardware & Networking
04.2001
University Overview
Skills
Content strategy development
SEO Optimization
Content Marketing
Content planning
Content Distribution
Content Automation
Technical & Creative Writing
Multimedia Content
Audience Engagement
Sales Communication
Adaptability to change
Accomplishments
Accomplishments
- SPOT Award, Q1 — TestingXperts
- SPOT Award, Q3 — TestingXperts
Certification
HubSpot Content Marketing Certification
Interests
Listening to Music
Travelling
Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Languages
English
Advanced (C1)
Hindi
Bilingual or Proficient (C2)
Punjabi
Bilingual or Proficient (C2)
Software
Canva
Wordpress
Squarespace
ChatGPT
Claude
Gemini
Timeline
Senior Content Writer
TestingXperts
05.2025 - Current
Content Writer
Geek Informatics & Technologies Pvt. Ltd
05.2022 - 04.2025
Technical Content Writer
Adaired Digital Media
01.2021 - 04.2022
Content Writer
Addviu
10.2019 - 11.2020
Jetking
JCHNE from Computer Hardware & Networking
04.2001
Panjab University
Bachelor of Arts from Psychology & English