Shivam Sadana
Social Media Marketing
New Delhi
Summary
Dynamic and inquisitive professional with a strong passion for social media marketing, dedicated to leveraging innovative strategies to drive brand engagement and growth. Proven ability to analyze trends and consumer behavior, translating insights into impactful marketing campaigns. Committed to staying ahead of industry developments and continuously enhancing skills to deliver exceptional results. Eager to contribute creativity and strategic thinking to a forward-thinking team.
Overview
6
6
years of professional experience
2
2
Languages
Work History
Social Media Manager
Jaypee Brothers Medical Publishers
04.2025 - Current
- Spearhead social media strategy, planning, and execution across multiple verticals (UG, PG, Super-specialty, MRCOG, MRCP, Orthopedics, and Professional courses).
- Manage end-to-end content creation including reels, podcasts, explainer videos, campaign creatives, and event promotions.
- Oversee platform-specific content calendars (Instagram, YouTube, LinkedIn, Facebook, Twitter) ensuring alignment with brand voice and medical education goals.
- Collaborate with faculty, medical experts, and internal teams to design educational, informative, and engaging content tailored for medical students and professionals.
- Drive course launch campaigns (Medicine MD, Orthopedics PG, MRCOG Crash Course, DigiFMGE, DigiNEET, etc.) to maximize reach and conversions.
- Develop and execute podcast marketing for Residency Real Talk including script coordination, captions, and distribution.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Manage event-based social media coverage (e.g., DigiTwo launch events, webinars, chat shows, INI-CET grand tests).
Social Media Manager
B.V.M Design
02.2023 - 03.2025
- Optimized and managed content for publications across various social media sites
- Created campaign and page mockups for social media campaigns
- Managed multiple clients in different domains, including healthcare, food products and fintech brands
- Achievements/Tasks
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Boosted engagement rates with the creation of compelling and visually appealing content.
Sub Editor
The Daily Pioneer
05.2022 - 02.2023
- Proofread web pages to decrease the bounce rate and ensure they are SEO-friendly
- Audited websites and pages to ensure the right content reached the target audience
- Ensured content was updated and revamped as per the latest SEO updates
- Achievements/Tasks
Digital Marketing Intern
KKsnap
- Worked with the on-site social media manager to create and implement web campaigns
- Provided support to our marketing team at live and online events
- Executed press releases, ad campaigns, and media alerts
- Achievements/Tasks
Content Writer and Web Research Intern
Collegedunia Web Pvt Ltd.
06.2019 - 09.2019
- Researched universities and other educational institutions and received updates from the web development team
- Regularly updated the website with the latest SEO-friendly blogs, videos and images
- Achievements/Tasks
Education
Digital Marketing - undefined
DigiPerform
11.2022
Bachelor of Arts - Journalism and Mass Communication
Lingaya's Lalita Devi Institute of Management & Sciences
01.2021
Higher Secondary Education, CBSE - undefined
J.D. Tytler School
01.2017
Skills
MS Office
Interests
Photography, Volunteering and community involvement
Timeline
Social Media Manager
Jaypee Brothers Medical Publishers
04.2025 - Current
Social Media Manager
B.V.M Design
02.2023 - 03.2025
Sub Editor
The Daily Pioneer
05.2022 - 02.2023
Content Writer and Web Research Intern
Collegedunia Web Pvt Ltd.
06.2019 - 09.2019
Digital Marketing Intern
KKsnap
Digital Marketing - undefined
DigiPerform
Bachelor of Arts - Journalism and Mass Communication
Lingaya's Lalita Devi Institute of Management & Sciences
Higher Secondary Education, CBSE - undefined
J.D. Tytler School
Similar Profiles
Dr. Pooja HardwariaDr. Pooja Hardwaria
Medical Content Strategist at Jaypee Brothers Medical Publishers Pvt. Ltd. - NewMedical Content Strategist at Jaypee Brothers Medical Publishers Pvt. Ltd. - New
Arun K PrakashArun K Prakash
Marketing Executive at Jaypee Brothers Medical Publishers (P) Ltd.Marketing Executive at Jaypee Brothers Medical Publishers (P) Ltd.
Kayode Tobi MosesKayode Tobi Moses
Marketing/ Sales Representative at Evans Brothers (Nigerian Publishers) LimitedMarketing/ Sales Representative at Evans Brothers (Nigerian Publishers) Limited
Sam KuperSam Kuper
Data Scientist at Acme Packet Inc.Data Scientist at Acme Packet Inc.
Navdha SharmaNavdha Sharma
Sr. Manager- Social Media & Communication at CIN UniverseSr. Manager- Social Media & Communication at CIN Universe