Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic
Shivam Sadana

Shivam Sadana

Social Media Marketing
New Delhi

Summary

Dynamic and inquisitive professional with a strong passion for social media marketing, dedicated to leveraging innovative strategies to drive brand engagement and growth. Proven ability to analyze trends and consumer behavior, translating insights into impactful marketing campaigns. Committed to staying ahead of industry developments and continuously enhancing skills to deliver exceptional results. Eager to contribute creativity and strategic thinking to a forward-thinking team.

Overview

6
6
years of professional experience
2
2
Languages

Work History

Social Media Manager

Jaypee Brothers Medical Publishers
04.2025 - Current
  • Spearhead social media strategy, planning, and execution across multiple verticals (UG, PG, Super-specialty, MRCOG, MRCP, Orthopedics, and Professional courses).
  • Manage end-to-end content creation including reels, podcasts, explainer videos, campaign creatives, and event promotions.
  • Oversee platform-specific content calendars (Instagram, YouTube, LinkedIn, Facebook, Twitter) ensuring alignment with brand voice and medical education goals.
  • Collaborate with faculty, medical experts, and internal teams to design educational, informative, and engaging content tailored for medical students and professionals.
  • Drive course launch campaigns (Medicine MD, Orthopedics PG, MRCOG Crash Course, DigiFMGE, DigiNEET, etc.) to maximize reach and conversions.
  • Develop and execute podcast marketing for Residency Real Talk including script coordination, captions, and distribution.
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Manage event-based social media coverage (e.g., DigiTwo launch events, webinars, chat shows, INI-CET grand tests).

Social Media Manager

B.V.M Design
02.2023 - 03.2025
  • Optimized and managed content for publications across various social media sites
  • Created campaign and page mockups for social media campaigns
  • Managed multiple clients in different domains, including healthcare, food products and fintech brands
  • Achievements/Tasks
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
  • Boosted engagement rates with the creation of compelling and visually appealing content.

Sub Editor

The Daily Pioneer
05.2022 - 02.2023
  • Proofread web pages to decrease the bounce rate and ensure they are SEO-friendly
  • Audited websites and pages to ensure the right content reached the target audience
  • Ensured content was updated and revamped as per the latest SEO updates
  • Achievements/Tasks

Digital Marketing Intern

KKsnap
  • Worked with the on-site social media manager to create and implement web campaigns
  • Provided support to our marketing team at live and online events
  • Executed press releases, ad campaigns, and media alerts
  • Achievements/Tasks

Content Writer and Web Research Intern

Collegedunia Web Pvt Ltd.
06.2019 - 09.2019
  • Researched universities and other educational institutions and received updates from the web development team
  • Regularly updated the website with the latest SEO-friendly blogs, videos and images
  • Achievements/Tasks

Education

Digital Marketing - undefined

DigiPerform
11.2022

Bachelor of Arts - Journalism and Mass Communication

Lingaya's Lalita Devi Institute of Management & Sciences
01.2021

Higher Secondary Education, CBSE - undefined

J.D. Tytler School
01.2017

Skills

MS Office

Interests

Photography, Volunteering and community involvement

Timeline

Social Media Manager

Jaypee Brothers Medical Publishers
04.2025 - Current

Social Media Manager

B.V.M Design
02.2023 - 03.2025

Sub Editor

The Daily Pioneer
05.2022 - 02.2023

Content Writer and Web Research Intern

Collegedunia Web Pvt Ltd.
06.2019 - 09.2019

Digital Marketing Intern

KKsnap

Digital Marketing - undefined

DigiPerform

Bachelor of Arts - Journalism and Mass Communication

Lingaya's Lalita Devi Institute of Management & Sciences

Higher Secondary Education, CBSE - undefined

J.D. Tytler School
Shivam SadanaSocial Media Marketing