Summary
Skills
Overview
Work History
Education
Accomplishments
Interests
Timeline
Generic
Shivam Sharma

Shivam Sharma

Global Events And Integrated Field Marketing Professional
New Delhi

Summary

Dynamic global marketing leader with 14+ years of success driving high-impact B2B and B2C campaigns across Fortune 500 companies . Shivam Sharma brings deep expertise in integrated events, field marketing, and digital strategy—specializing in end-to-end event execution (live & virtual), sales enablement, and customer marketing. Known for delivering measurable ROI, he excels in cross-functional team leadership, stakeholder management, strategic planning, and market expansion. His diverse experience spans marketing communications, partner/vendor management, and organizational transformation, making him a versatile asset in today's evolving business landscape.

Skills

Overview

13
13
years of professional experience
15
15
years of post-secondary education

Work History

Manager - Events Marketing

Dassault Systèmes
05.2024 - Current
  • Plan, manage, and execute a strategic annual calendar of physical, virtual, and hybrid events (e.g., conferences, roadshows, webinars, tradeshows) that align with India's go-to-market objectives and global branding.
  • Drive demand generation and pipeline acceleration by integrating events with multi-channel marketing campaigns, collaborating closely with sales, product marketing, digital, and PR teams.
  • Deliver measurable business impact through targeted lead generation, campaign execution, and post-event nurturing using tools like ON24, Cvent, Salesforce, Eloqua, Hubspot & Marketo.
  • Proven expertise in strong communication, stakeholder management (including global), negotiation, and project management.
  • Manage all aspects of event logistics including budgeting, vendor coordination, speaker management, venue sourcing, promotional content, and on-site/online execution to ensure flawless delivery.
  • Collaborate with internal stakeholders and external vendors/partners to develop compelling content, secure participation, and maintain high-quality brand representation across all events.
  • Analyze post-event data to evaluate performance, attendee engagement, lead quality, and ROI, providing strategic recommendations for improvement.
  • Maintain fiscal control over event budgets, track spending, and ensure efficient resource utilization while meeting business goals.
  • Stay informed on event marketing trends, competitor activity, and customer engagement best practices to continuously innovate event strategies.

Manager - Global Field Marketing & Events

Browserstack
09.2022 - 04.2024
  • Heading Global Field Marketing & events strategy (comprising of Industry Conferences, Large Scale IP Events, Tradeshows, webinars, roundtables & other special events focused on supporting sales with leads in order to foster business growth.
  • Responsible for end to end strategizing, planning & execution of both Attended/Sponsored conferences (Industry Tradeshows/conferences) & Hosted events (Conferences/webinars/roundtables & other relative special event formats) virtual, in person & hybrid format.
  • Work with industry bodies and associations to collaborate in different event engagements focused to spread awareness & drive business adoption.
  • Expanding cross-functional organizational capacity by collaborating across departments/stakeholders on priorities, functions and common goals.
  • Focus on performance measurement of different campaigns in order to optimize and improvise the campaign performance (Paid/Organic etc.)
  • Coordinating with vendors, agencies & AV/Hospitality partners for all outsourcing needs.
  • Ensure all events and marketing campaigns are delivered on time and within budget, measure and report on the cost effectiveness.
  • Help Create, expand, and accelerate sales opportunities through regional and account-focused events marketing execution and managing campaigns that promote our products, within the defined events marketing strategy.
  • Drive decision making and discretion regarding event and campaign selection and planning in support of regional sales goals.
  • Helping in pipeline generation & demand generation activities through different event types/tactics.
  • Take care of speaker sourcing & delegate recruitments as well.
  • Driving automation activities related to events via leveraging Martech.
  • Scope & execute regional/global event and campaign strategy, decision making, and onsite management.

Assistant Manager, Meetings & Events, Marketing

Cvent
09.2018 - 09.2022
  • Successfully roadmapped & executed 1000+ Marketing/Internal (live + virtual) events & Trade shows annually with expected spend of close to $4M+ yielding 3x ROI.
  • Take care of all internal events & Trade shows starting from conceptualizing & onsite execution ending with post event program management with expected audience size of 2000+ people.
  • Sponsor coordination for all Tradeshows/Events & Large Sized conferences including HNI's.
  • Some key skills include - RoI driven Initiatives, Vendor,Partner, Speaker/Sponsorship Management, Onsite Execution (production/show flow & console management), Webinars/Virtual Solutions Offerings, Budgeting/Spend Management, Campaign Management, Creatives/EDMs/Event Related Demand Management.
  • Worked as Individual Contributor for one of Trademark events at Cvent (Cvent Connect) with expected attendance of more than 5k In-person attendees & close to 10k Virtual audience w.r.t. their staffing & logistics (rooming) directly with Hospitality Partner. Also, handled onsite execution of virtual exhibition booths & meetings plus their marketing & promotional strategy.
  • Worked directly with senior management for maintaining BvA, Fiscal Projections, Sales Planning, Budget/ROI Projections & Analysis & other relative reporting frameworks.
  • Planning, Supporting & Executing Different Marketing Tactics through various channels (Social/Web/Event/Customer Marketing/Advocacy) etc. incorporating both Customer & Prospect persona.
  • Campaign Planning, LP/Email Build, Marketing Automation, Digital Marketing, SEO/SEM, Marketo/HubSpot, Sales Enablement, Sales Task Creation for Calling Campaigns, ROI Tracking, MQL/ROI Projection, Sales + Marketing Collateral Development, Agency Management, Merchandising BTL/ATL Activities.
  • Experience in project management and marketing execution across channels and markets. Work with CRM, Content and Customer Acquisition teams to drive retention.
  • Implemented and planned sales strategies and campaigns and marketing initiatives to meet sales goals and budgets.

Marketing & Events Specialist

International Data Corporation
09.2015 - 08.2018
  • Managed and executed HNI event campaigns & incorporating an audience inculcating CIO's/GM & VP's from Top Company Verticals (Fortune 500).
  • Coordination with Sponsors pre-event, on ground & post event ensuring recurrence in Client Relations.
  • Partnered with industry bodies like NASSCOM to plan and organize events within the specified timeline and budget.
  • Taking care of Sponsored as well as Internal Exhibition Booths starting from getting Floor Plan/Layout Made, Booth Allocation & Building Thematic Branding / Guidelines for Exhibit Area.
  • Wrote engaging and successful marketing, advertising and website copy/Content.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Worked closely with Primary & Secondary Research teams for proper Market Analysis.
  • Developed campaigns and specific marketing strategies for clients.
  • Exceeded sales goals 20% by effectively applying analyzed data to marketing campaigns and sharing data interdepartmentally.
  • Planned and executed events and marketing programs, producing 3x times goal of qualified leads.
  • Serviced some IT (Vendor & Enterprise) clients like Hewlett Packard, Dell / HP Inc, Redhat, Intel, Oracle, VMware, Cisco just to name few including Digital Innovation Start Ups.
  • Maintaining good relations with the audience specially CIO's and people in-lieu who attend the event ensuring nice testimonials. Also, ensuring a sustained relation with these people socially.
  • Knowledge of hard-core production (fabrication / light n sound & stage setup, exhibition booth etc.)
  • Floating in RFP's & contracts from different vendors and their negotiated enclosure.
  • Have handled some Key Events like Product Launches (HP A3 Printer), Award Shows (IDC Insights Awards & DX Awards) which contributed decent amount to overall organization's revenue.

Manager - Business Development & Client Servicing

The Events Workshop
09.2012 - 03.2015
  • Developed Sales and Marketing Plans with the Director to increase sales and enhance brand name, boosting sales within 2 months.
  • Been a part of at least 50 Exhibitions with over 4 booths per exhibition on an average wherein my KRA's included Sponsorship Management, Booth Designing, Floor Plan Management, On Ground Exhibit Logistics & Compliance Management.
  • Generated Revenue with YoY growth of about 5x.
  • Explored & Executed new business growth verticals.
  • Being a part of all sorts of Integrated Events & Marketing Management starting from Conferences to Lifestyle Events, Exhibitions, Fashion Shows, Product Launches, MICE events by taking care of the planning & onsite execution.
  • Worked holistically with the organization by roping in business, executing it & handling overall P&L for the event.
  • Worked with some clients like - Benq/HDFC/FUJI/Indiabulls/UBM & leading Fashion Designers for lifestyle events.
  • Played a dynamic role which includes BD/CS/Execution & Finance.

Education

Bachelors in Journalism & Mass Communication - Integrated Marketing & Communications

MBICEM
Saket
04.2009 - 03.2012

High School Diploma -

N.C Jindal Public School
Punjabi Bagh
03.1997 - 03.2009

Accomplishments

  • Re-launched one of the Industry's largest Software Testing conference at BrowserStack i.e. Breakpoint.
  • Being Awarded as Marketing Catalyst & Most Valuable Player of the year within a span of 1.5 years at Cvent.
  • Being Promoted from a TL to an AM within 1.8 years at Cvent.
  • Got on-board from a contractual position to full time within an year at IDC.
  • Successfully handled one of the largest IP Events including 4k+ in-person attendees for the BIGGEST residential event at for the BIGGEST Event Tech Org. i.e. Cvent. (Cvent Connect).
  • Supported Sales Driven sponsorship & revenue opportunities for Eventual Properties at IDC (IDC Insights Awards/CXO Summit, DX Awards) & Cvent (Cvent Connect)

Interests

Travelling

Music

Marketing (Self) :)

Planning & Executing Campaigns/Events

Timeline

Manager - Events Marketing

Dassault Systèmes
05.2024 - Current

Manager - Global Field Marketing & Events

Browserstack
09.2022 - 04.2024

Assistant Manager, Meetings & Events, Marketing

Cvent
09.2018 - 09.2022

Marketing & Events Specialist

International Data Corporation
09.2015 - 08.2018

Manager - Business Development & Client Servicing

The Events Workshop
09.2012 - 03.2015

Bachelors in Journalism & Mass Communication - Integrated Marketing & Communications

MBICEM
04.2009 - 03.2012

High School Diploma -

N.C Jindal Public School
03.1997 - 03.2009

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Shivam SharmaGlobal Events And Integrated Field Marketing Professional