Travelling
Shivam Sharma
Global Events And Integrated Field Marketing Professional
New Delhi
Summary
Dynamic global marketing leader with 14+ years of success driving high-impact B2B and B2C campaigns across Fortune 500 companies . Shivam Sharma brings deep expertise in integrated events, field marketing, and digital strategy—specializing in end-to-end event execution (live & virtual), sales enablement, and customer marketing. Known for delivering measurable ROI, he excels in cross-functional team leadership, stakeholder management, strategic planning, and market expansion. His diverse experience spans marketing communications, partner/vendor management, and organizational transformation, making him a versatile asset in today's evolving business landscape.
Skills
Virtual & In-Person Events, Marketing Campaign Management, Tradeshows, Conferences, Webinars, Seminars, Roundtables BvA, P&L, Sales & Marketing Analysis Salesforce, Workday, JIRA, Tableau, Marketo, Hubspot, Mailchimp Microsoft Excel, Powerpoint, Word, Outlook Marketing & Sales Cycle Planning Market (Competitive) Research & Analysis Project Management Team/Skill Management Campaign planning, Digital Marketing, Content Development, Marketing Automation, Email/LP Build & Deployment, SEO/SEM Audience/Demand Generation, Speaker Recruitment, Though Leadership Stakeholder/Workforce Management, Workforce Tools Deployment 2D/3D Creative Tools Expertise - AI, 3d Max, Coraldraw, Photoshop
Overview
13
13
years of professional experience
15
15
years of post-secondary education
Work History
Manager - Events Marketing
Dassault Systèmes
05.2024 - Current
- Plan, manage, and execute a strategic annual calendar of physical, virtual, and hybrid events (e.g., conferences, roadshows, webinars, tradeshows) that align with India's go-to-market objectives and global branding.
- Drive demand generation and pipeline acceleration by integrating events with multi-channel marketing campaigns, collaborating closely with sales, product marketing, digital, and PR teams.
- Deliver measurable business impact through targeted lead generation, campaign execution, and post-event nurturing using tools like ON24, Cvent, Salesforce, Eloqua, Hubspot & Marketo.
- Proven expertise in strong communication, stakeholder management (including global), negotiation, and project management.
- Manage all aspects of event logistics including budgeting, vendor coordination, speaker management, venue sourcing, promotional content, and on-site/online execution to ensure flawless delivery.
- Collaborate with internal stakeholders and external vendors/partners to develop compelling content, secure participation, and maintain high-quality brand representation across all events.
- Analyze post-event data to evaluate performance, attendee engagement, lead quality, and ROI, providing strategic recommendations for improvement.
- Maintain fiscal control over event budgets, track spending, and ensure efficient resource utilization while meeting business goals.
- Stay informed on event marketing trends, competitor activity, and customer engagement best practices to continuously innovate event strategies.
Manager - Global Field Marketing & Events
Browserstack
09.2022 - 04.2024
- Heading Global Field Marketing & events strategy (comprising of Industry Conferences, Large Scale IP Events, Tradeshows, webinars, roundtables & other special events focused on supporting sales with leads in order to foster business growth.
- Responsible for end to end strategizing, planning & execution of both Attended/Sponsored conferences (Industry Tradeshows/conferences) & Hosted events (Conferences/webinars/roundtables & other relative special event formats) virtual, in person & hybrid format.
- Work with industry bodies and associations to collaborate in different event engagements focused to spread awareness & drive business adoption.
- Expanding cross-functional organizational capacity by collaborating across departments/stakeholders on priorities, functions and common goals.
- Focus on performance measurement of different campaigns in order to optimize and improvise the campaign performance (Paid/Organic etc.)
- Coordinating with vendors, agencies & AV/Hospitality partners for all outsourcing needs.
- Ensure all events and marketing campaigns are delivered on time and within budget, measure and report on the cost effectiveness.
- Help Create, expand, and accelerate sales opportunities through regional and account-focused events marketing execution and managing campaigns that promote our products, within the defined events marketing strategy.
- Drive decision making and discretion regarding event and campaign selection and planning in support of regional sales goals.
- Helping in pipeline generation & demand generation activities through different event types/tactics.
- Take care of speaker sourcing & delegate recruitments as well.
- Driving automation activities related to events via leveraging Martech.
- Scope & execute regional/global event and campaign strategy, decision making, and onsite management.
Assistant Manager, Meetings & Events, Marketing
Cvent
09.2018 - 09.2022
- Successfully roadmapped & executed 1000+ Marketing/Internal (live + virtual) events & Trade shows annually with expected spend of close to $4M+ yielding 3x ROI.
- Take care of all internal events & Trade shows starting from conceptualizing & onsite execution ending with post event program management with expected audience size of 2000+ people.
- Sponsor coordination for all Tradeshows/Events & Large Sized conferences including HNI's.
- Some key skills include - RoI driven Initiatives, Vendor,Partner, Speaker/Sponsorship Management, Onsite Execution (production/show flow & console management), Webinars/Virtual Solutions Offerings, Budgeting/Spend Management, Campaign Management, Creatives/EDMs/Event Related Demand Management.
- Worked as Individual Contributor for one of Trademark events at Cvent (Cvent Connect) with expected attendance of more than 5k In-person attendees & close to 10k Virtual audience w.r.t. their staffing & logistics (rooming) directly with Hospitality Partner. Also, handled onsite execution of virtual exhibition booths & meetings plus their marketing & promotional strategy.
- Worked directly with senior management for maintaining BvA, Fiscal Projections, Sales Planning, Budget/ROI Projections & Analysis & other relative reporting frameworks.
- Planning, Supporting & Executing Different Marketing Tactics through various channels (Social/Web/Event/Customer Marketing/Advocacy) etc. incorporating both Customer & Prospect persona.
- Campaign Planning, LP/Email Build, Marketing Automation, Digital Marketing, SEO/SEM, Marketo/HubSpot, Sales Enablement, Sales Task Creation for Calling Campaigns, ROI Tracking, MQL/ROI Projection, Sales + Marketing Collateral Development, Agency Management, Merchandising BTL/ATL Activities.
- Experience in project management and marketing execution across channels and markets. Work with CRM, Content and Customer Acquisition teams to drive retention.
- Implemented and planned sales strategies and campaigns and marketing initiatives to meet sales goals and budgets.
Marketing & Events Specialist
International Data Corporation
09.2015 - 08.2018
- Managed and executed HNI event campaigns & incorporating an audience inculcating CIO's/GM & VP's from Top Company Verticals (Fortune 500).
- Coordination with Sponsors pre-event, on ground & post event ensuring recurrence in Client Relations.
- Partnered with industry bodies like NASSCOM to plan and organize events within the specified timeline and budget.
- Taking care of Sponsored as well as Internal Exhibition Booths starting from getting Floor Plan/Layout Made, Booth Allocation & Building Thematic Branding / Guidelines for Exhibit Area.
- Wrote engaging and successful marketing, advertising and website copy/Content.
- Identified appropriate marketing channels and target customers for campaigns.
- Worked closely with Primary & Secondary Research teams for proper Market Analysis.
- Developed campaigns and specific marketing strategies for clients.
- Exceeded sales goals 20% by effectively applying analyzed data to marketing campaigns and sharing data interdepartmentally.
- Planned and executed events and marketing programs, producing 3x times goal of qualified leads.
- Serviced some IT (Vendor & Enterprise) clients like Hewlett Packard, Dell / HP Inc, Redhat, Intel, Oracle, VMware, Cisco just to name few including Digital Innovation Start Ups.
- Maintaining good relations with the audience specially CIO's and people in-lieu who attend the event ensuring nice testimonials. Also, ensuring a sustained relation with these people socially.
- Knowledge of hard-core production (fabrication / light n sound & stage setup, exhibition booth etc.)
- Floating in RFP's & contracts from different vendors and their negotiated enclosure.
- Have handled some Key Events like Product Launches (HP A3 Printer), Award Shows (IDC Insights Awards & DX Awards) which contributed decent amount to overall organization's revenue.
Manager - Business Development & Client Servicing
The Events Workshop
09.2012 - 03.2015
- Developed Sales and Marketing Plans with the Director to increase sales and enhance brand name, boosting sales within 2 months.
- Been a part of at least 50 Exhibitions with over 4 booths per exhibition on an average wherein my KRA's included Sponsorship Management, Booth Designing, Floor Plan Management, On Ground Exhibit Logistics & Compliance Management.
- Generated Revenue with YoY growth of about 5x.
- Explored & Executed new business growth verticals.
- Being a part of all sorts of Integrated Events & Marketing Management starting from Conferences to Lifestyle Events, Exhibitions, Fashion Shows, Product Launches, MICE events by taking care of the planning & onsite execution.
- Worked holistically with the organization by roping in business, executing it & handling overall P&L for the event.
- Worked with some clients like - Benq/HDFC/FUJI/Indiabulls/UBM & leading Fashion Designers for lifestyle events.
- Played a dynamic role which includes BD/CS/Execution & Finance.
Education
Bachelors in Journalism & Mass Communication - Integrated Marketing & Communications
MBICEM
Saket 04.2009 - 03.2012
High School Diploma -
N.C Jindal Public School
Punjabi Bagh 03.1997 - 03.2009
Accomplishments
- Re-launched one of the Industry's largest Software Testing conference at BrowserStack i.e. Breakpoint.
- Being Awarded as Marketing Catalyst & Most Valuable Player of the year within a span of 1.5 years at Cvent.
- Being Promoted from a TL to an AM within 1.8 years at Cvent.
- Got on-board from a contractual position to full time within an year at IDC.
- Successfully handled one of the largest IP Events including 4k+ in-person attendees for the BIGGEST residential event at for the BIGGEST Event Tech Org. i.e. Cvent. (Cvent Connect).
- Supported Sales Driven sponsorship & revenue opportunities for Eventual Properties at IDC (IDC Insights Awards/CXO Summit, DX Awards) & Cvent (Cvent Connect)
Interests
Music
Marketing (Self) :)
Planning & Executing Campaigns/Events
Timeline
Manager - Events Marketing
Dassault Systèmes
05.2024 - Current
Manager - Global Field Marketing & Events
Browserstack
09.2022 - 04.2024
Assistant Manager, Meetings & Events, Marketing
Cvent
09.2018 - 09.2022
Marketing & Events Specialist
International Data Corporation
09.2015 - 08.2018
Manager - Business Development & Client Servicing
The Events Workshop
09.2012 - 03.2015
Bachelors in Journalism & Mass Communication - Integrated Marketing & Communications
MBICEM
04.2009 - 03.2012
High School Diploma -
N.C Jindal Public School
03.1997 - 03.2009