Shashank Shekhar
Delhi
Summary
Results-driven professional with a proven track record at Tata Starbucks Pvt. Limited, focusing on revenue growth and strategic partnerships. Demonstrated expertise in sales and customer relationship management across diverse environments. Achieved significant increases in customer satisfaction and loyalty through effective sales tactics and service excellence. Contributed to substantial growth in client base and revenue by identifying new opportunities and optimizing sales processes.
Overview
10
10
years of professional experience
Work History
Regional Lead - Northern India
Tata Starbucks Pvt. Limited
08.2024 - Current
- Orchestrated substantial revenue growth through effective customer acquisition and retention strategies.
- Established strategic alliances with channel partners to improve market penetration and profitability.
- Oversaw working capital management and operational efficiency for multi-branded distributor outlets.
- Drafted comprehensive reports summarizing regional activities, successes, and challenges encountered.
- Implemented uniform policies and procedures across all locations within the region.
- Created cost-effective budget plans for each location in the region.
- Facilitated communication between corporate offices and regional stores to enhance collaboration.
- Finalized Annual Operating Plans (AOP) to optimize financial performance of business units.
Store Operation Manager
Adidas India Ltd.
Kolkata
02.2023 - 08.2024
- Directed secondary sales and general trade activities across two zones, evaluating market-specific sales plans.
- Capitalized on profitable business opportunities, aligning products with domestic and international market demands.
- Executed go-to-market strategies to drive growth and enhance market share.
- Achieved 100% of quarterly revenue and sales performance targets.
- Implemented innovative market penetration strategies to acquire new customers and expand reach.
- Forecasted monthly and annual sales targets, enhancing client base through strategic initiatives.
- Established long-term supplier partnerships, ensuring compliance with service and quality standards.
- Analyzed sales data to develop targeted strategies for revenue enhancement.
Store Manager-New Delhi
Tata Starbucks Pvt. Limited
New Delhi
12.2018 - 02.2023
- Negotiated improved pricing through strong supplier relationships.
- Recruited, trained, and supervised new employees to enhance team capability.
- Established customer service standards and ensured staff compliance.
- Prepared monthly reports detailing sales figures, expenses, and profits.
- Developed strategies to boost sales and maximize profitability.
- Resolved customer complaints promptly to maintain satisfaction levels.
- Updated POS system with new products and promotional offers.
- Monitored inventory levels and managed restocking orders.
Store Manager– IGI Airport-T3
Fabindia Overseas Private Limited
08.2017 - 12.2018
- Ensured compliance with safety regulations and company policies during all operations.
- Recruited, trained, and supervised new employees to improve team performance.
- Developed supplier relationships to negotiate competitive pricing and terms.
- Planned promotional events and discounts based on market analysis to increase sales.
- Created weekly work schedules for store personnel to enhance staffing efficiency.
- Conducted daily operations, including cash handling and store opening/closing tasks.
- Prepared monthly reports detailing sales figures, expenses, and profits for management review.
- Monitored inventory levels and initiated orders to sustain stock availability.
Store In-charge
Raymond’s Apparel Ltd.
New Delhi
08.2016 - 08.2017
Asst. Store Manager
Raymond’s Apparel Ltd.
New Delhi
01.2016 - 08.2016
Retail Management Trainee
Raymond’s Apparel Ltd.
Chandigarh
01.2015 - 12.2015
Internship
Aditya Birla Fashion & Retail Ltd.
New Delhi
01.2015 - 02.2015
Education
MBA - Fashion & Retail
FDDI
Noida01.2015
Bachelor of Computer Applications -
Indira Gandhi National Open University
01.2012
Skills
- Microsoft Office Suite
- Windows operating systems
- Communication skills
- Leadership
- Strategic thinking
- Innovation and creativity
- Problem-solving
- Project management
- Team collaboration
- Revenue growth strategies
- Sales forecasting
- Customer acquisition
- Market analysis
- Strategic partnerships
- Operational efficiency
- Cost optimization
- Cross-functional coordination
- Sales planning and execution
- Relationship building
- Vendor management
- Sales performance reporting
Accomplishments
- Tata Starbucks Pvt. Ltd., Regional Lead, Northern India
- Achieved a remarkable 26% turnover rate in H2 FY 2024-25
- Recognized as the best regional lead nationally, and recognized as the brand ambassador across five zones
- Successfully managed P&L for part of 62 stores in the North portfolio
- Adidas India Marketing Pvt. Ltd., Store Operation Manager - Kolkata, East
- Led the first Adidas-owned retail store in the East region
- Store topped in multiple campaigns with the highest sale through pan India
Personal Information
Date of Birth: 03/01/1989
Languages
- English
- Hindi
- Maithili
Growth Path
- Regional Lead - Northern India, Tata Starbucks Private Limited, 08/01/24, Present
- Store Operation Manager, Adidas India Ltd. (Own Retail), 02/01/23, 08/01/24
- Store Manager-New Delhi, Tata Starbucks Private Limited, 12/01/18, 02/01/23
- Store Manager– IGI Airport-T3, Fabindia Overseas Private Limited, 08/01/17, 12/01/18
- Store In-charge, Raymond’s Apparel Ltd., 08/01/16, 08/01/17
- Asst. Store Manager, Raymond’s Apparel Ltd., 01/01/16, 08/01/16
- Retail Management Trainee, Raymond’s Apparel Ltd., 01/01/15, 12/01/15
- Internship, Aditya Birla Fashion & Retail Ltd., 45 Days (1.5 Month), New Delhi
Profile Snapshot
Dedicated and results-driven professional with 9.5 years of diverse expertise in P&L management, sales and marketing management, and operations management within the retail and F&B industry, seeking a challenging leadership role to leverage strategic acumen, channel management proficiency, and a proven track record in driving revenue and profit gains, eager to contribute innovative solutions, foster strategic alliances, and enhance market penetration for a dynamic organization poised for growth and excellence
Languages
Hindi
First Language
English
Advanced (C1)
C1
Timeline
Regional Lead - Northern India
Tata Starbucks Pvt. Limited
08.2024 - Current
Store Operation Manager
Adidas India Ltd.
02.2023 - 08.2024
Store Manager-New Delhi
Tata Starbucks Pvt. Limited
12.2018 - 02.2023
Store Manager– IGI Airport-T3
Fabindia Overseas Private Limited
08.2017 - 12.2018
Store In-charge
Raymond’s Apparel Ltd.
08.2016 - 08.2017
Asst. Store Manager
Raymond’s Apparel Ltd.
01.2016 - 08.2016
Retail Management Trainee
Raymond’s Apparel Ltd.
01.2015 - 12.2015
Internship
Aditya Birla Fashion & Retail Ltd.
01.2015 - 02.2015
MBA - Fashion & Retail
FDDI
Bachelor of Computer Applications -
Indira Gandhi National Open University
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