SHIVAM TANDON
Noida,UP
Summary
Functional SEO with strong background in web marketing and analytics and proven experience in content strategy, link building and keyword strategy. Over 7 years of experience driving organic site traffic across multiple client verticals through SEO to improve search engine results.
Overview
7
7
years of professional experience
Work History
SEO Specialist
The Spanish Group LLC
03.2023 - 07.2024
- Developed SEO strategies, performance indicators for both on-page and off-page initiatives
- Conducted in-depth SEO audits, competitive analysis, and benchmarking to identify opportunities for improvement and stay ahead of competitors in search rankings
- Analyzed SEO outreach goals and presented findings to marketing director.
- Researching Keywords in coordination with client business objective
- Developing link building strategies and get them executed by the team with quality control
- Identified technical SEO issues and collaborated with the web development team to implement solutions for improved website performance and user experience
- Managed tracking and reporting of search-related activities to provide analyses to marketing executives
- Created reports on website performance metrics such as organic traffic growth and conversion rate trends
- Consulting the development team to ensure SEO best practices are rightly implemented
- Collaborated with content creators and digital marketing teams to develop and optimize high-quality, keyword-rich content for improved organic visibility
SEO Specialist
Infoneo Technologies Pvt Ltd
11.2022 - 03.2023
- Researched and analyzed competitor website and advertising links to gain insight into new strategies
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering crawling and indexing
- Performed ongoing keyword discovery expansion and optimization to increase organic search footprint and drive relevant site traffic
- In-depth knowledge of on-site SEO & technical implementation
- Developing link building strategies and get them executed by the team with quality control
- Consulting the development team to ensure SEO best practices are rightly implemented
SEO Team Leader
Qurizon Technologies Pvt Ltd
04.2019 - 10.2022
- Handling on page & off page seo for all the company projects
- Managing a team of 10 SEO employees including content writers
- Looking after the performance and growth of the SEO team
- Developing and Implementing Link Building Campaigns Assigning & guiding off page tasks to the team
- Hiring Associate & Interns as per requirement Recommend changes to website architecture content and linking to improve SEO positions for target keywords
- Research and implement search engine optimization recommendations
- Creating dynamic SEO strategies to exceed market competitors and meet client needs
- Monitoring websites and keeping a check on the rankings & performance of the team
- Researching Keywords in coordination with client business objectives
- Creating and Maintaining Daily Performances reports of the team
- Working with Paid Tools Like Ahrefs, Moz, Screaming Frog & SEMrush
Digital Marketing Executive
Meri Padhai, RC Info Tech
06.2018 - 12.2018
- Handled On Page SEO, Off Page SEO
- CMS Management (Meri Padhai)
- Social Media Optimization (Facebook, Instagram, Twitter)
- Competitors Research
- Keyword Research For Meripadhai
Digital Marketing Executive
Universal Web Solutions
12.2017 - 05.2018
- Handled Off Page SEO & Blog Posting on Wordpress Panel
- Creating Logo for Clients by using Canva
- Social Media Optimization (Facebook, Instagram, Twitter)
- Competitors Keyword Research
Education
MBA - Marketing
Lovely Professional University
06.2022
Digital Marketing Course - Digital Marketing
Digirperform
Delhi, Delhi12.2017
BBA - Marketing
Uttaranchal University
Dehradun, UTTARAKHAND05.2017
12
NIOS
04-2013
Skills
- On-Page Optimization
- Off Page Optimization
- Site Auditing
- Google Analytics
- Keyword Research
- Keyword Optimization
- Competitor Analysis
- Link Building
- Ahrefs
- Moz
- SemRush
- Social Media Optimization
Accomplishments
- Completed more than 100+ Projects on Local, Domestic & International.
- Categories of the Projects: Events, Technical, Software, Educational, Online Game, Training Center, Ecommerce, Online Tutorial Site.
- Some of the Projects are:
https://directdeals.com
https://housershoes.com
https://ultrafabrics.com https://thespanishgroup.com
https://usaratchet.com
https://alangkaar.com.sg
https://www.coderepublics.com
https://www.meripadhai.com
https://aveksatequity.com
https://ukstechno.com
Certificates
- Certified Digital Marketer by Digiperform
- SEMrush SEO Toolkit
- SEO Certified by Hubspot Academy
- Advanced Google Analytics
- Google Tag Manager Fundamentals
Languages
Hindi
English
Personal Information
- Father's Name: Late Mr. Sushil Kumar
- Mother's Name: Mrs. Soniya
- Date of Birth: 11/13/95
- Gender: Male
- Marital Status: Single
Timeline
SEO Specialist
The Spanish Group LLC
03.2023 - 07.2024
SEO Specialist
Infoneo Technologies Pvt Ltd
11.2022 - 03.2023
SEO Team Leader
Qurizon Technologies Pvt Ltd
04.2019 - 10.2022
Digital Marketing Executive
Meri Padhai, RC Info Tech
06.2018 - 12.2018
Digital Marketing Executive
Universal Web Solutions
12.2017 - 05.2018
Digital Marketing Course - Digital Marketing
Digirperform
BBA - Marketing
Uttaranchal University
MBA - Marketing
Lovely Professional University
12
NIOS
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