DEEPAK RANJAN
Kolkata
Summary
Proven leader in cement and steel industries with a focus on innovative, results-driven strategies. Expertise in ROI-based brand management, marketing communications, and channel sales. Demonstrated success in key account management and marketing strategy development. Seeking to leverage skills in Brand & Communication and Marketing Strategy leadership roles.
Overview
32
32
years of professional experience
1
1
Certification
Work History
Head : Brand & Communication, Arising Sales & Key Account Management
Bhushan Power & Steel Limited
12.2016 - Current
- Brand & Communication, E-auctions of Arising Sales, Brand registration for favoured application in most respectable Key accounts ( primarily PSUs ) ; responsible for conceptualizing, planning, documenting and successful implementation of Brand Management & Marcom budget, Developing and managing organizational infrastructure, Market Research, Media planning & Buying, TVC conceptualization and Making, Handling Creative, PR, Media agencies, Commercial Negotiations in Marketing related issues, Sales Promotional schemes : Planning & Implementation, Institutional Sales Coated Products.
- Achievements: Put the entire infrastructure and systems in place; considered one of the most valuable verticals in S & M domain in the organization. Performance rated excellent
Founder & CEO
MaterialBazar.com
01.2015 - 01.2016
- An e-Commerce marketplace for all types of Building Material and relevant services under one umbrella, MaterialBazar.com is a futuristic model with high scalability and ROI potential and huge customer engagements. Suitable for large business organizations who are keen to harness the potential of digital marketing / e-Commerce platforms.
GM : S & M
Reliance Cement
01.2014 - 01.2015
- Operations management at BU, Zonal Sales & Marketing, Channel partner appointment, Retention, CP performance, Dealer engagement programs, Influencer engagement programs, Warehouse management, Commercial Negotiations in Marketing related issues, Influencer engagements programs, Legal issues of Brand Management, New Product Development, Sales Promotional schemes : Planning & Implementation, Event Management.
GM : S & M; Zonal Head : Sales
OCL India Limited
01.2013 - 01.2014
- Achievement of Sales and Revenue targets, Channel partner appointment, retention, CP performance, Sales management, sales team management, Dealer engagement programs, Influencer engagement programs, Warehouse management.
GM : Marketing; Head : Marketing
OCL India Limited
01.2011 - 01.2013
- JD & Achievements : Started Marketing ( Brand Management & Marcom ) organisation as a vertical, Conceptualizing, designing and implementing Brand Management & Marcom budget, developing and managing orgn infrastructure, Market Research, Media planning & Buying, TVC conceptualization and Making, Handling Creative, PR, Media agencies, Commercial Negotiations in Marketing related issues, Influencer engagements programs, Legal issues of Brand Management, New Product Development, Sales Promotional schemes : Planning & Implementation, event Management.
- Laurels : Sales and Realization grew significantly ( mote than 10 % within 2 yrs by volume ), Vertical awarded as “ Best Sales Support function “ . Brand acquired and retained TOM positions in almost all markets.
Manager : Sales
Lafarge ( India ) Pvt Ltd.
01.1994 - 01.2011
- Key Account Management
- B 2 B Activation
Product Manager
STAR Cement ( Cement Manufacturing Co. Ltd. )
01.1994 - 01.2011
- Analyzed market trends to identify opportunities for product innovation and differentiation.
- Conducted competitor analysis to inform strategic decision-making for product positioning.
Sales ( Jahrkhand ) & Marketing ( Kolkata HO )
Ambuja Cement
01.1994 - 01.2011
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
Sales ( Bihar )
Jaypee Cement
01.1994 - 01.2011
- Prioritized and organized tasks to efficiently accomplish service goals.
- Identified needs of customers promptly and efficiently.
Education
Sustainable Business Strategy -
Harvard Business School (online)
12.2020
Exec. Prog. - Communication Strategies for Corporate Leaders
IIM Calcutta
Kolkata09.2020
MBA - Marketing
Birla Institute of Tech. Mesra
Ranchi 09.1994
B.Sc. (H) - Chem
A.N. College
Patna08.1992
Skills
- E-business / e-tailing
- Brand management
- Market research
- Marketing Strategy
- Digital Marketing
- Team Motivation & Activation
- Customer engagement
- Strategic planning
Certification
- NCC 'C' Certificate Holder
- Certificate in Digital Marketing / Calcutta Institute of Digital Marketing
- Internship during MBA: Market Survey, analysis and suggestions for improvements in Bihar Market, Orissa Cement Limited (Now Dalmia Cement), 1993
- National Cadet Corps. NCC, 1979-81, 'C' Certificate holder.
- Bharat Scout & Guides, 1978-79, Flag Bearer for Bihar Region. Attended Jamhoori and many camps.
Aadhaar No
6022 6927 4769
Children
2 Sons, studying in Kol
Permanent Phone
9432262606
References
- Indrajit Chatterjee, WTD & ED: Dalmia Bharat Ent Ltd., Kolkata, +91 789 944 62178
- Vijaywardhan Rao, Sr. President: Marketing My Home Industries Ltd., +91 994 825 8866
Hobbies and Interests
- Author
- Motivational Speaker
- Avid Blogger
- You-Tuber
- Fitness Freak
Youtube
youtube.com/results?se
Personal Information
- Passport Number: N3212712
- Date of Birth: 08/22/69
- Gender: Male
Timeline
Head : Brand & Communication, Arising Sales & Key Account Management
Bhushan Power & Steel Limited
12.2016 - Current
Founder & CEO
MaterialBazar.com
01.2015 - 01.2016
GM : S & M
Reliance Cement
01.2014 - 01.2015
GM : S & M; Zonal Head : Sales
OCL India Limited
01.2013 - 01.2014
GM : Marketing; Head : Marketing
OCL India Limited
01.2011 - 01.2013
Manager : Sales
Lafarge ( India ) Pvt Ltd.
01.1994 - 01.2011
Product Manager
STAR Cement ( Cement Manufacturing Co. Ltd. )
01.1994 - 01.2011
Sales ( Jahrkhand ) & Marketing ( Kolkata HO )
Ambuja Cement
01.1994 - 01.2011
Sales ( Bihar )
Jaypee Cement
01.1994 - 01.2011
Sustainable Business Strategy -
Harvard Business School (online)
Exec. Prog. - Communication Strategies for Corporate Leaders
IIM Calcutta
MBA - Marketing
Birla Institute of Tech. Mesra
B.Sc. (H) - Chem
A.N. College