Summary
Work History
Education
Skills
Accomplishments
Affiliations
PROJECTS
Timeline
Generic
Shivangi Aggarwal

Shivangi Aggarwal

Gurgaon

Summary

Accomplished Architect offering with 4.5 years of extensive experience in Marketing Automation Consulting. I’m a complete Marketing Automation Specialist with knowledge on different Marketing tools like Marketo, HubSpot, Pardot & with exposure in Eloqua.

Also, have pretty good knowledge on Salesforce Admin side & Segment.io. I’m effective in meeting goals despite difficult circumstances and am passionate about providing service excellence.

Professional Summary

I’ve also worked on various migration projects from one Marketing tool to another over past 4 years. I do have working knowledge on B2B as well

as B2C clients.

Work History

Senior Tech Process Associate

Google Operations Center
Gurgaon
04.2024 - Current
  • Developed and implemented marketing campaigns to increase customer engagement.
  • Assisted in developing automated workflows using marketing automation software tools like Marketo, Hubspot or Pardot.
  • Exceeded customer satisfaction by finding creative solutions to problems.
  • Developed advances MQL Programs, Source Tracking Programs, Nurture’s etc.
  • Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.

Education

Bachelor of Technology - Information Technology

Dehradun Institute of Technology
Dehradun
06-2019

Skills

  • Areas of competencies includes Email Templates, Landing Page Templates, Forms, Marketing Programs and more
  • Expertise in Nurture Program, Source Tracking, Lead Scoring, Lifecycle Management, Lead Flow, GDPR, Integrations, and various other Operational Programs

Domains - Aviation, Travel, Security, Service and Finance

Standards - HTML, CSS, JavaScript, jQuery

Tools - Drift, ZoomInfo, Zapier, Lean Data, Tableau, Power BI, Salesforcecom, Adobe Marketo Engage, Salesforce Pardot, Oracle Eloqua, HubSpot, Segmentio

Others - Business Consulting, Requirements Gathering, Project Management

Accomplishments

  • 2x Marketo Certified Expert
  • 3x HubSpot Certified Expert
  • Knak Certified Expert
  • Workato Certified Expert
  • 2xTop Performer award
  • Most Billable hours
  • Excellence in Team Work & Project Management – Migration Team – Secondary Support
  • POC of 3 different Clients in different MA tools
  • Played the role of ATL in the Migration Project.

Affiliations

  • Participated in various activities happened in office campus and won in few.

PROJECTS

Project name - Segment.io Integration

Client - Aviation & Robotics Company
Duration - Mar’22 – May’23

Description - Project Involved bringing different data source in one System and reporting.

Technology Stack - Segment.io, Marketo, Tableau, ZoomInfo, Salesforce, Client’s Internal tool

Responsibilities -

• Client handling, Discussions on putting strategies with Marketing Team and Salespersons.

• Involved in integrating website data flowing into segment.io and then to Marketo after some data massaging

• Developed advances reporting after bringing data inside tableau.
• Managed Team and guided them with the client work and things to do.
• Updating Website pages to have required script in order to make things work

Project name - Marketing Operations - Pardot

Client - Aviation Company
Duration - Aug’21 – May’23

Description - Project Involved putting Marketing strategies in System.

Technology Stack - Pardot, Zoom, Apollo, Salesforce, HTML5, CSS

Responsibilities -

• Client handling, Discussions on putting marketing strategies with Marketing Team individuals and Sales Persons.

• Involved in developing highly complex Operational programs.
• Developed advances MQL Programs, Source Tracking Programs, Nurture’s etc. • Managed Team and guided them with the client work and things to do.

Project name - Marketing Operations - Marketo

Client - Stock Market Investment Company

Duration - Mar’22 – May’23

Description -Project Involved putting Marketing strategies in System.

Technology Stack - Marketo, Zoom, Zapier, ZoomInfo, Salesforce, HTML5, CSS, Peak eCommerce Website, Client’s Internal tool

Responsibilities -

• Client handling, Discussions on putting marketing strategies with Marketing Team individuals and Sales Persons.

• Involved in developing highly complex Operational programs.
• Developed advances MQL Programs, Source Tracking Programs, Nurture’s etc. • Managed Team and guided them with the client work and things to do.
• Creating Website pages using Peak eCommerce Website builder

Project name - Marketing Operations - HubSpot

Client - Data Cloud Software Company
Duration - July’21 – Mar’23

Description - Project Involved putting Marketing strategies in System

Technology Stack - HubSpot, Zoom, Go To Webinar, ZoomInfo, Salesforce, HTML5, CSS, Lead Pages, Zapier, Power BI

Responsibilities -

• Client handling, Discussions on putting marketing strategies with Marketing Team individuals and Sales Persons.

• Involved in developing highly complex Operational workflows.
• Developed advances MQL Programs, Source Tracking Programs, Nurture’s etc. • Managed Team and guided them with the client work and things to do.
• Lead Pages to HubSpot Integration using Zapier
• Creating & Updating Website pages.

Project name - Marketing Operations - Marketo

Client - Data Cloud Software Company
Duration - May’20 – May’23

Description - Project Involved putting Marketing strategies in System.

Technology Stack - Marketo, Zoom, On24, Zapier, ZoomInfo, Salesforce, HTML5, CSS, Tableau

Responsibilities -

• Client handling, Discussions on putting marketing strategies with Marketing Team individuals and Sales Persons.

• Involved in developing highly complex Operational programs.
• Developed advances MQL Programs, Source Tracking Programs, Nurture’s etc. • Managed Team and guided them with the client work and things to do.

Project name - HubSpot to Pardot Migration

Client - Security Services Org
Duration - Jun’2021-Aug’2021

Description - Project Involved Migration of HubSpot to Pardot

Technology Stack - HubSpot, Pardot, HTML5, CSS

Responsibilities -

• Analysed the system and created the project plan for things which needs to be migrated.

• Involved in developing highly complex Operational programs.
• Developed advances MQL Programs, Source Tracking Programs, Nurture’s etc. • Managed Team and guided them with the project plan and things to do.
• Started Migrating Assets and Programs

Project name - Marketo to Marketo Migration
Client - Web-based Solution Provider Duration - Jun’2020-Jul’2020
Description - Project Involved Migration of one Marketo instance into another after the company occupied its competitor.
Technology Stack - Marketo, JavaScript, HTML5, CSS
Responsibilities -

• Analysed the system and created the project plan for things which needs to be migrated.
• Created Different workspaces & partition for different orgs occupied. Added some sub domains as well according to the Orgs.
• Managed Team and guided them with the project plan and things to do.
• Started Migrating Assets and Programs and then reviewed the work done by the
Team.

Project name - Pardot to Marketo Migration
Client - Web-based Solution Provider Duration - Apr’2021-May’2021
Description - Project Involved Migration of different Pardot Instances into one Marketo Instance as the company overtook some other organization in order to grow.
Technology Stack - Pardot, Marketo, JavaScript, HTML5, CSS

Responsibilities -
• Analysed the system and created the project plan for things which needs to be migrated and which instance to go first.
• Created Different workspaces & partition for different orgs occupied. Added some sub domains as well according to the Orgs.
• Involved in developing highly complex Operational programs.
• Developed advances MQL Programs, Source Tracking Programs, Nurture’s etc. • Managed Team and guided them with the project plan and things to do.
• Started Migrating Assets and Programs and then reviewed the work done by the
Team.

Timeline

Senior Tech Process Associate

Google Operations Center
04.2024 - Current

Bachelor of Technology - Information Technology

Dehradun Institute of Technology
Shivangi Aggarwal