Experienced Marketing Automation Specialist with over 5 years of expertise in platforms including Marketo, HubSpot, Pardot, and Salesforce CRM Administration. Proficient in developing and optimizing automated marketing workflows, lead scoring models, and nurture campaigns for both B2B and B2C businesses. Strong hands-on skills in API integrations, custom marketing solutions, Velocity scripting, and data management strategies. Recognized for successfully leading marketing automation platform migrations, managing technical configurations, and delivering scalable campaign architecture. Technically adept in HTML, CSS, and JavaScript, with proven experience in cross-functional collaboration and project management using tools like Asana, Jira, and Workfront. A certified marketing technology professional with a B.Tech in Information Technology, committed to driving innovation and measurable business results through automation excellence.