Shivangi Awasthi

This was an online youth mentorship program. Our main objective was to create sales and handle marketing for the company.

• Created proposals and organized pursuit documentation to support marketing staff.
• Collaborated with team members to help expand marketing channels.
• Utilized market trends and target audience statistics to effectively and appropriately market products.
• Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
• Helped with planning and hosting of marketing events.
• Developed ads targeting specific users for key promotions.
• Planned and executed internal and external marketing events.
• Contributed to mock-ups, email campaigns and social media content.
• Shadowed professionals in different situations to increase marketing knowledge.
• Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
• Wrote interesting copy with eye for current trends and viral potential.

As a social media manager, I managed an organization's online presence by developing a strategy, producing good content, analyzing usage data, facilitating customer service and managing projects and campaigns.

Apart from this, i organized and collected data for various campaigns of the organization.

• Developed marketing content such as blogs, promotional materials and advertisements for social media.
• Analyzed and reported social media and online marketing campaign results.
• Curated and segmented editorial content to increase engagement and channel growth.
• Outlined omnichannel channel goals across brands and digital platforms for store systems, web, mobile and marketing systems.
• Utilized techniques such as cold calling, networking and prospecting to organize new campaigns.
• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
• Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.