Shivangi Mishra
Gurugram
Summary
- 8+ years of experience in Business Analytics & Intelligence and Project Management across Product Marketing, Growth & Finance domains.
- Proven record of working with SMEs for formulating strategies across different verticals.
- Strong acumen for exploratory data analysis, getting predictive insights from the data to identify key feature/product metrics for identification of KPI and improvement opportunities to the Business Users in the form of Data Extracts, Dashboard and Visualization.
- Extensive experience in Stakeholder management & Team management.
- Experience in Design, Customizations development, Support, Implementation, and Maintenance projects.
Overview
9
9
years of professional experience
Work History
Analyst FP&A (Finance)
Gitlab Inc.
Remote
12.2022 - Current
- Created Data models and Finance dashboards that would help with KPIs tracking and driver analysis.
- Developed a framework for Public Company Metrics reporting and analysis as part of Quarterly close Earnings report.
- Worked on end to end Business Pipeline view to understand the Pipeline gaps, health and provide actionable insights/recommendations to add value to the stakeholder decision making. Evaluated Pipeline performance by comparing and analyzing actual results with plans.
- Collaborated with the Product/Business teams to analyze how updated Product pricing impacted the business viz., Annual Recurring Revenue(ARR), Net ARR, Churn & Contraction etc.
Lead Business Analyst (Product Marketing & Growth)
Vedantu Innovations Pvt Ltd
Bangalore
12.2019 - 11.2022
- Leveraged Data Analytics for driving operational efficiencies & identifying improvement opportunities across functions such as Growth, Marketing etc.
- Collaborated with Product and Marketing stakeholders on standardization of major key business metrics definitions and design of single source of truth to enable data consistency and reliability across BUs.
- Created an RCA framework that helped stakeholders across different BUs monitor the root causes that resulted in drop of adoption metric(adoption%) on the platform. The framework would identify breakdowns in processes and systems that contribute to the drop. This RCA framework improved the existing adoption% by ~10%(abs).
- Developed an engagement scoring engine (via ML) to score the users on the platform basis their probability of purchasing. It helped in quickly identifying leads that were ripest for a potential sale and leads which should be considered a low priority. Users assigned through this engine had better ~3x CVR than BAU users.
- Collaborated with the Product team to design and analyze an unlock experiment that would enable X% of YouTube users to land on Vedantu platform. This experiment reactivated churned users and brought new users on the platform which had relatively better sales conversion rate.
- Helped the Product team make careful changes to the user experience on the platform with the help of A/B experiments.
- Led a team of 3 analysts which was working on Organization's key focus areas.
Product Analyst(Product)
Flexiloans
Bangalore
03.2019 - 11.2019
- Assessed operational workflow to provide recommendations and managed the implementation of improvements to optimize operational efficiencies.
- Analyzed post sanction customer side rejection to understand customer behavior and prioritize them accordingly.
Data Analyst(Product)
Flipkart
Bangalore
04.2018 - 03.2019
- Core member in setting up analytics for the refurbished platform team
- Brought structure in terms of data storage and reporting.
- Created reports using SQL/Hive to examine the Cash on Delivery, Return Index for the sellers to prioritize their listings.
- Analyzed the data to find out the Returns' goodness after blocking Cash on Delivery in a few cities.
Senior Systems Engineer
Infosys Pvt Ltd.
Bangalore
07.2015 - 03.2018
- Worked on design and development of SSIS packages to extract, transform and load data from different sources like Excel files, CSV files, SQL DB, flat files to the Data Warehouse using different tasks and transformations like File System Task, Data Flow Task, Derived Columns, Execute SQL Task etc.
- Created Qlikview dashboards to help stakeholders track the basic metrics.
Education
B.Tech -
Jaypee University of Engineering & Technology
Skills
- SQL
- Redshift
- Snowflake
- Tableau
- Python
- EDA
- Regression Analysis
- Classification
- A/B Testing
- MS Excel
Accomplishments
- Game Changer award for developing the engagement score engine
- Rockstar award for being a consistent performer
- Insta award for initiatives taken at workplace
Timeline
Analyst FP&A (Finance)
Gitlab Inc.
12.2022 - Current
Lead Business Analyst (Product Marketing & Growth)
Vedantu Innovations Pvt Ltd
12.2019 - 11.2022
Product Analyst(Product)
Flexiloans
03.2019 - 11.2019
Data Analyst(Product)
Flipkart
04.2018 - 03.2019
Senior Systems Engineer
Infosys Pvt Ltd.
07.2015 - 03.2018
B.Tech -
Jaypee University of Engineering & Technology
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