Shivangi Sethi
Assistant Brand Manager
Bengaluru
Summary
Results driven Brand Manager with experience in category ownership and full-funnel brand performance management. Adept at launching brands, driving site merchandising, optimizing ROAS through visibility levers, Inventory optimisation and vendor relationships with a strong focus on increasing revenue and driving sales.
Overview
2
2
years of professional experience
Work History
Assistant Brand Manager
Ajio.com (Reliance Retail)
01.2024 - Current
- Onboarded & launched 20+ new brands on the platform with a go-to-market launch strategy focused on maximizing visibility & conversion.
- Designed 360 degree brand launch plans including category placement, visibility and pricing strategy.
- Acted as Key Account Manager for 20+ brands delivering actionable insights on assortment pricing, discounting and campaign ROAS.
- Lead end-to-end brand lifecycle from onboarding, go-live, merchandising to growth planning.
- Lead PLA and PLP Ad campaigns, achieved a ROAS uplift of 8% significantly improving Ad efficiency and brand visibility.
- Managed site-wide banner placements and category-level promotions resulting in 20% increase in brand traffic.
- Guided brands on CPC bidding, Ad budget allocation & product mix optimization to enhance ad-to-sale conversion.
- Drove 50 lac+ brand revenue through visibility enhancement, pricing strategies and assortment optimization.
- Regularly analyzed ROAS, CTR and Conversion Rates to identify under performers and reallocate budgets.
- Created and maintained daily stock and sales trackers enabling swift decision-making for replenishment & markdown planning.
- Monitored daily sales velocity and replenishment cycles, maintaining >95% availability of top SKUs.
- Reduced stockouts by 40% by identifying fast-movers early through trend analytics and inventory analysis.
- Implemented discounting strategies leading to 15% uplift in sell through rate during sale period.
- Conducted weekly competitive pricing audits benchmarking against competitors like Myntra, Amazon & Flipkart.
TRAINEE
Groyyo Private Limited
05.2023 - 07.2023
- Drove brand awareness initiatives for Groyyo's tech app, increasing user engagement and visibility through social media.
- Developed clear and compelling brand messaging strategies that effectively communicated the app's value proposition to diverse user segments, enhancing overall market positioning.
- Created detailed use cases for Groyyo's tech app, analyzing and identifying user pain points and outlining how the app's features directly addressed those challenges, improving customer understanding and increasing adoption rates.
- Worked closely with product & marketing teams to optimise the app's user experience, providing feedback based on user insights and market trends.
- Collaborated on app enhancements, ensuring the user interface and experience were aligned with user needs and expectations.
Education
Master Of Fashion Management -
National Institute Of Fashion Technology
07-2024
Bachelor of Laws -
Amity Law School, Amity University
07-2019
Skills
- E-Commerce Strategy
- Category Management
- Brand Onboarding & Launch Strategy
- Sales & Performance Analytics
- Business Development
- Commercial Negotiation
- Inventory & Demand Planning
- Data Driven Decision Making
- Microsoft Office
- Tableau
Timeline
Assistant Brand Manager
Ajio.com (Reliance Retail)
01.2024 - Current
TRAINEE
Groyyo Private Limited
05.2023 - 07.2023
Master Of Fashion Management -
National Institute Of Fashion Technology
Bachelor of Laws -
Amity Law School, Amity University
Similar Profiles
Younus ShariffYounus Shariff
Technical Designer (Kidswear) at Reliance Retail E-commerce (Ajio.com & Azorte)Technical Designer (Kidswear) at Reliance Retail E-commerce (Ajio.com & Azorte)
Swathi ShivaramSwathi Shivaram
Assistant Program Manager at AJIO.comAssistant Program Manager at AJIO.com
VISHAL PARMARVISHAL PARMAR
Inventory & Returns Manager at Qwik Supply Chain Pvt. Ltd. (Reliance Retails - AJIO.COM)Inventory & Returns Manager at Qwik Supply Chain Pvt. Ltd. (Reliance Retails - AJIO.COM)
Akash Ganesh BabuAkash Ganesh Babu
Marketing Manager (Growth & Sales Enablement) at AmazonMarketing Manager (Growth & Sales Enablement) at Amazon
FATHIMA SUHAILA KFATHIMA SUHAILA K
Talent Analyst & HR Specialist at Codewave Technologies Private LimitedTalent Analyst & HR Specialist at Codewave Technologies Private Limited