SHIVANGI SRIVASTAVA

• Oversee the day-to-day management and maintenance of the website build on shopify. Monitor website performance, loading speed, and overall site health. Conduct regular analysis of website metrics, such as traffic, bounce rate, and conversion rate.
• Regularly review and update product listings, images, and descriptions to ensure accuracy and relevance. Implement and manage website updates, including theme customization, and functionality enhancements.
• Collaborate with marketing teams to implement effective SEO strategies, including keyword optimization, meta tags, and content optimization.
• Provide prompt and efficient customer support through various channels, including email, and social media. Address customer inquiries, concerns, and complaints in a professional and timely manner
• Update customers, on order status, shipping information, and product availability.
• Monitor website analytics using tools like Google Analytics to track key performance indicators (KPIs) such as traffic sources, conversions, and revenue.
• Optimized email campaigns to increase open and click-through rates.
• Coordinated with design and media teams to develop high-quality creative assets.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

• Create engaging and high-quality content for various social media platforms, including written posts, images, videos, and infographics.
• Set clear objectives and key performance indicators (KPIs) for social media campaigns. Conduct market research and competitor analysis to identify opportunities, trends, and best practices.
• Ensure consistent branding and messaging across all social media channels. Plan and execute paid social media campaigns on Facebook, Instagram, Pinterest, Youtube and LinkedIn to reach target audiences, increase brand visibility, and drive conversions.
• Identify and collaborate with relevant influencers, bloggers, and industry partners to amplify brand reach and engagement. Negotiate and manage influencer partnerships, ensuring alignment with brand values and objectives.
• Collaborate with internal teams, such as design, and customer support, to align social media efforts with overall marketing campaigns and business objectives.
• Coordinate with external stakeholders, such as clients, influencers, and partners, to ensure the smooth execution of social media initiatives.

Percentage: 77%

• Project work done on “REJUVENATE TRADITIONAL MONGOL CLOTHES WITH ROGAN ART” to merge two beautiful National borders art forms and clothing styles. (2019)
• Get 3rdposition in a fashion show on the theme “Panchtatva- elements of life” at the Institute (2019)
• Certificate of Appreciation on participating in a fashion show held at the Institute (2018)

Percentage: 61%

• Appreciation Certificate on participating in a General knowledge Competition at the Student Union Youth Fest (2017)
• Presented Research Paper at a National seminar on “CORPORATE SOCIAL RESPONSIBILITY PRACTICES IN INDIA” organized by Mahatma Gandhi Kashi Vidyapith (2015)

Percentage: 70.2%

• Appreciation Certificate on participating in National Level Talent Search Examination organized by JCI INDIA (2013)
• Appreciation Certificate on participating in “Power Your Future” Orientation Day organized by Microsoft India and Aptech Computer Education (2013)

CGPA: 8.6/10

• Certificate of Appreciation on participating in Jagran Youth Editor Programme (2012)