Shivangi Karnani
Gurugram
Summary
Strategy professional with approximately 3 years of experience in business consulting, supporting CXOs and business heads on growth strategy, transformation programs, and execution governance. Strong exposure to FMCG, FMCD and banking industry. Proven ability to translate research and analytics into executive-ready insights, dashboards, and action plans.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Consultant
PwC India
Gurugram
06.2023 - Current
Strategic Planning & Growth
- Developed GTM strategy for a diaper manufacturer to unlock 30L+ incremental customers via private healthcare channels
- Identified 7 priority account segments and designed targeted promotion, sampling, and sales activation strategies
- Devised 5-year growth strategy for the 2nd largest Indian OTA, targeting 5× revenue growth
- Conducted competitive and market assessment across 6 key markets to refine positioning and expansion priorities
- Led pan-India brand equity & CX assessment for a leading Indian bank across brand perception, channels, and product usage
- Designed and executed large-scale primary research (80 interviews, 1,800+ surveys) across own and competitor users
- Benchmarked 10+ competitors across brand identity, marketing strategy, and digital experience
- Synthesized insights into CXO-level recommendations and facilitated 8 FGDs to test and refine rebranding hypotheses
- Led end-to-end DMS and SFA implementation including vendor evaluation, contracting, and deployment
- Onboarded 90+ distributors (~85% of business) and ensured 100% salesforce adoption
- Re-engineered sales operations, improving efficiency by 25% and reducing TAT by 20%
- Spearheaded deployment of merchandising initiatives across 4,000 stores in 120 cities (₹2 Cr+ program)
- Designed performance dashboards and reporting cadence to track rollout progress and adoption
- Managed cross-functional execution for B2C website launch across business, product, and technology teams
- Designed 15+ end-to-end business process flows to optimize customer journeys
- Defined customer feedback SOPs and supported outbound call-center strategy using benchmarking insights
- Supported business development and proposals, including structuring, cost estimates, and stakeholder coordination
- Developed case studies, POVs, and capability decks to support leadership conversations
Analyst, Consulting
EY GDS
Gurugram
12.2020 - 07.2021
- Audited daily performance of payment application management system to eliminating potential risk
- Conducted training & brought new joiners on-board onto the project in line with client specification
- Recognised & awarded for hard work, commitment and outstanding contribution for the FY 21
- Produced study material for schools with Akshaya Patra Foundation coordinated by EY GDS Cares
Education
PGDM -
MDI
Gurgaon01.2023
B.A. (Hons) - Business Economics
S.G.T.B. Khalsa College, Delhi University
Delhi07-2020
XII, CBSE -
Delhi Public School Ghaziabad
Ghaziabad01.2017
Skills
- Strategic planning and growth strategy
- Customer and market research
- Customer journey mapping
- Business process transformation
- Execution and PMO
- Stakeholder management
Certification
CFA Level 1, Cleared the CFA Level-1 which included mastering subjects like Equity Investment & QA, 2018
Timeline
Consultant
PwC India
06.2023 - Current
Analyst, Consulting
EY GDS
12.2020 - 07.2021
PGDM -
MDI
B.A. (Hons) - Business Economics
S.G.T.B. Khalsa College, Delhi University
XII, CBSE -
Delhi Public School Ghaziabad