Shivani Aggarwal
New Delhi
Summary
Dynamic E-Commerce Assistant Manager with a proven track record at Tata Consumer Product Ltd, driving a 25% increase in conversion rates through strategic website launches and optimization. Proficient in Shopify and e-commerce analytics, with strong team leadership skills to enhance user experience and achieve business objectives.
Overview
8
8
years of professional experience
Work History
E-Commerce Assistant Manager
Tata Consumer Product Ltd
Mumbai
05.2023 - Current
- E-commerce Strategy & Growth: Oversaw the launch of three brand websites, which improved user experience, reduced bounce rate by 4%, and increased conversion rate by 25%. Engage new users, improve brand messaging, and enhance conversion, resulting in a 22% increase in AOV and a 9% average session duration.
- Website Optimization: Creating the banners and media creatives for offer updates, and getting all the festive banners uploaded on time. Create offers, combos, bundles, and discount codes.
- Cross-Functional Collaboration: Collaborating with cross-functional teams to gather requirements and define KPIs, ensuring that insights delivered are actionable, and aligned with strategic objectives.
- Product Management: Listing all products on the website, getting all the bugs fixed, and checking the functionality of web pages. Any new development required for website upgrades and feature development.
E-Commerce Assistant Manager
The Moms Co.
Gurgaon
09.2021 - 05.2023
- Oversaw the website redesign, focusing on user experience and content quality, which led to an increase in conversion rate of 30%, average session duration of 10%, and a decrease in bounce rate of 5%.
- Design the plan for the mobile app and launch it within six months, resulting in an increase in user experience and sales performance by 30%.
- Responsible for uploading new listings and collection pages, ensuring catalogue hygiene. Analyze data by Google Analytics, CRM system, and other tools to monitor site traffic and customer behavior.
- Collaborate with the customer service team to ensure seamless customer service, high customer satisfaction, and resolve issues quickly through the online store.
E-Commerce Manager
Dentalkart
New Delhi
03.2020 - 09.2021
- Manage product listings, descriptions, and pricing in the online store.
- Regularly update product information, images, and descriptions to ensure accuracy, appeal, and consistency.
- Plan and execute seasonal and promotional campaigns to increase sales and boost customer engagement.
- Analyze customer behavior and trends to identify growth opportunities and areas for improvement.
- Monitor website functionality and handle troubleshooting issues with the e-commerce platform, including technical problems and user experience challenges.
Catalog Associate
Justwines
Faridabad
01.2017 - 02.2020
- Managing and updating the products for e-commerce and other online catalogs, which include listing products in Magento and other websites like eBay, etc. Following the use of Adobe Photoshop.
- Managing the content throughout the website and creating vouchers, coupon codes that run daily on the website through email.
- Develop internal assets such as banners, navigation, and landing pages. Responsible for analyzing customer needs, competitive offerings, and providing directions on best practices and emerging trends related to e-commerce capabilities.
- Ensure inventory management and product visibility on various portals, and take follow-ups whenever required.
- Hands-on experience in supply chain management. Schedule and maintain support for dispatch by printing labels, packing slips, and handling all invoices using Starshipit and Magento.
Education
Master's of Technology - Electronics And Communications Engineering
Manav Rachna College of Egineering
Faridabad06-2015
Bachelor of Technology - Electronics Engineering
Lingaya's University
Faridabad06-2013
Skills
- E-commerce analytics
- Website Optimization
- Team Leadership
- Inventory management
- Data analysis tools
- Online merchandising
Achievement
- Enhanced customer satisfaction scores by 20% by implementing user-friendly design changes across e-commerce websites
- Successfully launched a mobile-responsive website, improving user experience, and conversion rate
Timeline
E-Commerce Assistant Manager
Tata Consumer Product Ltd
05.2023 - Current
E-Commerce Assistant Manager
The Moms Co.
09.2021 - 05.2023
E-Commerce Manager
Dentalkart
03.2020 - 09.2021
Catalog Associate
Justwines
01.2017 - 02.2020
Master's of Technology - Electronics And Communications Engineering
Manav Rachna College of Egineering
Bachelor of Technology - Electronics Engineering
Lingaya's University
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