Shivani Arya

• Led business development strategies, focusing on identifying new market opportunities, and expanding the client base in the packaging industry.
• Negotiated and secured contracts with major clients, including Amore Pacific, PepsiCo, Tata, and Reckitt Benckiser, driving revenue growth.
• Designed and delivered innovative packaging solutions tailored to clients' needs, aligning with corporate goals and market trends.
• Managed the entire product development lifecycle, from concept to production, ensuring on-time delivery and budget adherence.
• Collaborated with cross-functional teams to create effective product launch strategies, enhancing market penetration.
• Built and maintained strong relationships with suppliers to ensure cost-effective procurement of high-quality materials.
• Delivered client presentations, simplifying technical details to support business negotiations and close deals.
• Conducted market research and competitive analysis, informing strategic decision-making and optimizing product offerings.
• Successfully managed key packaging projects, contributing to increased sales and long-term client retention.

Key Projects Delivered:
• Amore Pacific: IIFA PR Kits, Laneige Sara Tendulkar Launch PR Kits
• My Glamm: Pout by Karan Johar
• PepsiCo India Holdings: Diwali Lays Gift Pack, POS Quaker Oats, Tropicana Essentials, Overnight Oats, Kurkure Twitkeen
• Tata Fruski: Diwali Gift Pack
• Reckitt Benckiser: Durex Parasite, Durex PR Kit for World AIDS Day Campaign

• Making different brands on board with listing and quality analysis of images and catalogues with the growing kids marketplace. Effectively managing product listings and product feeds to ensure accurate listings with a high potential to appear in relevant search results on Amazon, Flipkart, Myntra, and other marketplaces.
• Training on software (point of sale – gofrugal ) to sales staff Training on backend operations on kartrocket and shiprocket to backend and cataloging team Implementing merchandising and pricing strategies effectively to drive a high conversion with a high market sale price.
• Building relationships with renowned brands and utilizing all available tools and opportunities. Developing and managing timely and proactive response and resolution processes with customer service around marketplace issues related to customer feedback.
• Channel sales mapping. Customize tools and software as per customer needs.