An achievement-driven professional; targeting for a managerial role in social media and content strategy in a growth-oriented organization in Delhi NCR, to best utilize and enhance the knowledge & skills and foster organizational & career growth.
Hi, I’m
Shivani Chatterjee
Lead, Brand Marketing and Social
Delhi
Summary
Overview
8
years of professional experience
5
years of post-secondary education
Work History
iDiva
Senior Manager
04.2018 - Current
Job overview
- Successfully head the teams of iDiva English and iDiva Hindi for Social Media
- Content strategy:
- 1) Responsible for the growth of their social media platforms (Instagram, Facebook, Twitter and YouTube) and continue to create content that’s engaging, informative and trending
- 2) Ideate and create in house campaign ideas related to topics such as mental health, beauty inclusivity, body positivity etc to get collaborations with famous people at an editorial level and also be a part of relevant conversations
- Marketing:
- 1) Worked on more than 100 brand pitches, have come up with marketing plans for client briefs as well as in house projects
- 2) In house projects: Responsible for the social media marketing and coordination for in house projects such as iDiva Digital covers, S.L.U.T cover, iDiva speak easy, Free Love and other editorial campaigns
- Team building:
- Part of the HR Buddy project and have hired and continue to hire people for the social media teams.
Be For Beauty
Social Media Manager
11.2017 - 01.2018
Job overview
- Be For Beauty
- 1) Aaranyaa (Beauty brand)
- 2) Ishi Khosla (Nutrionalist)
- 3) Quba (Architectual Hardware)
- Was responsible for creating content calendars for all clients, designing content, scheduling it using various platforms and marketing the brands online
- Came up organic strategies to build engagement and reach for all their social media platforms that included – Facebook, Instagram, Twitter and LinkedIn.
POPxo
Social Media Manager
06.2016 - 09.2017
Job overview
- Along with a team of 4 people - was responsible for all the POPxo social media pages
- Organically grew POPxo’s Instagram page as well as start new pages such as POPxo
- Fashion, POPxo Beauty, POPxo Wedding and POPxo Yum
- Created and ideated for relatable content to drive Facebook and Instagram engagement
- Designed marketing strategies and content calendars for in house projects such as –
- POPxo World, POPxo App, Plixxo, POPxo Love Fest, POPxo BFF etc
- Was successfully the POC for commercial marketing wherein I created digital marketing strategies for large/small campaigns with brands like – Myntra, OPPO,
- Jabong, Koovs, Amazon, Puma, Bira, Kingfisher, Cover Story, Innis Free etc
- Took part in various in house POPxo Videos
- Successfully grew from a Social Media Intern to a Social Media Manager.
GROFERS
12.2015 - 01.2016
Job overview
- Interned in the field of Content, , wherein I was involved in updating the real time inventory, mapping of products, new merchant creation and new product creation under a particular category for Pan India.
ETASHA
07.2015 - 08.2015
Job overview
- I not only worked with the students but also planned and attended corporate events, worked on new projects for counsellors, updated information of interns and volunteers on a weekly base and worked on success stories of the trainees of
- ETASHA
- CERTIFICATIONS
Education
NMIMS
MBA from Marketing Management
01.2022 - Current
University Overview
Digiperform
from Advanced Digital Marketing Course
10.2017 - 03.2018
University Overview
Certified Digital Marketing Consultant (CDMC) program i.e. Advanced Digital Marketing Course from Digiperform.
- Successfully covered over 30 modules such as like SEO, Social Media Marketing,
- Social Media Ads, Google Ad words, Google Analytics, Email marketing, PPC,
- Mobile Marketing, Content Marketing, Graphic Designing, Affiliate Marketing etc
- Successfully given the Google Ad-words Fundamental exam (Score: 98%)
Jesus And Mary College, Delhi University
B.A (Hons) from Sociology
07.2013 - 06.2016
University Overview
Team member of MERCATUS ( marketing society of Jesus and Mary College ) Handle/Designed event proposals and sponsorships for the marketing society. Core team member of the Sociology department. Performed and choreographed dances for all yearly department events. EMCEE for all the department events
Skills
Managerial skills
undefinedTimeline
NMIMS
MBA from Marketing Management
01.2022 - Current
Senior Manager
iDiva
04.2018 - Current
Social Media Manager
Be For Beauty
11.2017 - 01.2018
Digiperform
from Advanced Digital Marketing Course
10.2017 - 03.2018
Social Media Manager
POPxo
06.2016 - 09.2017
GROFERS
12.2015 - 01.2016
ETASHA
07.2015 - 08.2015
Jesus And Mary College, Delhi University
B.A (Hons) from Sociology
07.2013 - 06.2016
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