Shivani Das
Faridabad,HR
Summary
Seasoned professional in content and influencer operations, with a strong focus on growth and process optimization. Over 6 years of experience in managing teams, refining content strategies, and boosting user engagement across digital platforms.
Overview
7
7
years of professional experience
1
1
Certification
Work History
CONTENT OPERATIONS LEAD
Sharechat - Moj
01.2022 - Current
- Established and managed a high-volume influencer review process with comprehensive SOPs, overseeing a team of 50 across multiple BPOs
- Scaled operations to process over 100,000 reviews monthly, consistently achieving over 95% accuracy and maintaining high efficiency
- Implemented multi-channel creator acquisition campaigns, driving a 30% increase in MAU and a 70% increase in DAU
- Led a team to manage internal DM notification services, oversee multilingual communication strategy, conduct hashtag and trend analysis, and monitor overall CTR
- Acted as a liaison between operations and brand teams, coordinating ad hoc projects and ensuring successful partnerships
- Spearheaded the pilot of drama series for Sharechat, including the dubbing of Chinese and Korean content tailored for the Indian audience
- Designed and implemented a content strategy in partnership with customer support, optimizing creator resources and support systems, resulting in significant growth in challenge participation and overall platform engagement.
- Developed, implemented, and evaluated system maintenance, billing, cost efficiency, and customer relationship management strategies.
Content Operations Supervisor
Kuaishou Technologies
05.2020 - 09.2021
- Developed and implemented a comprehensive content strategy, driving significant user growth and engagement across video and news platforms in India, Pakistan, and Bangladesh
- Leveraged data-driven insights to optimize content distribution, push notifications, and integrated marketing campaigns, achieving a 24% increase in user retention
- Developed and executed high-impact online campaigns, effectively supporting user acquisition and retention goals
- Directed influencer marketing and managed agency partnerships, driving impactful collaborations and maximizing content reach across U Videos.
Content Operations Specialist
APUS Apps
12.2018 - 05.2020
- Built and scaled a high-performing team of 70+ freelancers by developing comprehensive training and recruitment processes, and implementing robust SOPs to optimize content tagging and auditing operations
- Developed and implemented content strategies, including push notifications, to enhance user engagement and drive traffic on APUS Browser, significantly increasing platform usage
- Conducted market research and data analysis, identifying growth opportunities for Cut Cut and Pick U.
Social Media Editor
ADG Online Solutions
09.2018 - 11.2018
- Worked as the Content and Social Media Editor at India In charge, a startup news portal.
Creative Producer
SHEducation
08.2017 - 08.2018
- Produced, scripted, and edited engaging video content
- Managed website content for SHEducation, specializing in lifestyle and vlogging topics.
Education
Bachelor of Arts in English -
SOL, UNIVERSITY OF DELHI
01.2018
Bachelor of Journalism and Mass Communication -
MANAV RACHNA INTERNATIONAL UNIVERSITY
01.2017
Skills
- Content Strategy
- People Management
- Project Management
- Analytical Skills
- Problem Solving
- Copywriting
- Software Proficiency: Google Sheets, Google Docs, MS Office (Word, Excel, PowerPoint), Canva
- Communication Tools: Respondio
- Analytical Tools: Metabase, Retool
Certification
GOOGLE DIGITAL GARAGE, 2021, Fundamentals of Digital Marketing
Languages
Hindi
English
Timeline
CONTENT OPERATIONS LEAD
Sharechat - Moj
01.2022 - Current
Content Operations Supervisor
Kuaishou Technologies
05.2020 - 09.2021
Content Operations Specialist
APUS Apps
12.2018 - 05.2020
Social Media Editor
ADG Online Solutions
09.2018 - 11.2018
Creative Producer
SHEducation
08.2017 - 08.2018
Bachelor of Arts in English -
SOL, UNIVERSITY OF DELHI
Bachelor of Journalism and Mass Communication -
MANAV RACHNA INTERNATIONAL UNIVERSITY
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