Summary
Overview
Work History
Education
Skills
Global Exposure
Timeline
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Shivani Gautam

Shivani Gautam

Gurgaon

Summary

Experienced in driving successful product launches, customer engagement programs, and building comprehensive communication strategies. A dynamic and results-oriented marketing communications leader with a proven track record of data-driven decision making. Demonstrated ability to identify key insights and leverage them to drive impactful campaigns. Recognized expertise in team leadership, excelling at effective collaboration with cross-functional teams and inspiring them to achieve exceptional results.

Overview

24
24
years of professional experience

Work History

MarCom | Managing Producer - Channel

Apple India
08.2016 - Current
  • Responsible for driving Apple's presence in Channel environments
  • Lead manager to a team of producers including studio to create comms across digital and print for channel partners
  • Driving marketing initiatives to elevate customer experience for Apple products across diverse environments and lines of business in India
  • Working continuously to forge crucial collaborations with Worldwide Channel Marketing & India Sales teams - nurturing key relationships with partners
  • Worked closely with Creative, Brand, Strategy, PM & Partner management teams for developing NPI and bespoke sustain product communications
  • Consistently identifying and working on key marketing opportunities and crafting comms plan with customer journeys at the centre, for online and offline platforms
  • Keen focus on full compliance with the Apple's global program standards, providing regular reports to worldwide teams to ensure high-quality execution
  • Managing and leading team of producers to develop comprehensive project comms plans with speed to market strategies

Head-Retail Brand Presentation-Marcom

Nike Inc.
12.2012 - 07.2016
  • Led Retail Brand strategy, shaping Nike India's Retail GTM strategy and campaign planning and production
  • Managed bespoke brand presentation initiatives and retail marketing campaigns in global markets including China, Portland, Oregon HQ US & India
  • Part of the global team that crafted the main story and vision for Nike Run Club, Women's training campaigns and led successful product launches across Nike India retail

Manager-Retail Brand Presentation-Marcom

Nike Inc.
08.2005 - 10.2010
  • Elevated Nike India's Retail Brand Presentation standards online & offline
  • Cultivated strong partnerships with diverse regions (SEA, APAC, North America), successfully integrating and applying global best practices for consistent Brand experience at Nike retail and channel environments
  • Led many successful marketing as well product launch campaigns across apparel, footwear & accessories

Regional Head-Visual Merchandiser (North & East)

Shoppers' Stop India
04.2002 - 07.2005
  • Company Overview: Leading chain of fashion retail stores
  • Leading chain of fashion retail stores

Assistant Manager-Visual Merchandising

Ebony Retail
05.2001 - 03.2002

Visual Merchandiser

Pantaloons, Future Group
12.2000 - 04.2001

Education

PG - Fashion Communication

National Institute of Fashion & Technology
New Delhi, India
07-2000

Skills

  • Strategic planning
  • Consumer insights
  • Data-driven decision making
  • Business adaptability
  • Results orientation
  • Team leadership
  • Digital customer experience
  • Teamwork and collaboration

Global Exposure

  • China
  • US
  • India

Timeline

MarCom | Managing Producer - Channel

Apple India
08.2016 - Current

Head-Retail Brand Presentation-Marcom

Nike Inc.
12.2012 - 07.2016

Manager-Retail Brand Presentation-Marcom

Nike Inc.
08.2005 - 10.2010

Regional Head-Visual Merchandiser (North & East)

Shoppers' Stop India
04.2002 - 07.2005

Assistant Manager-Visual Merchandising

Ebony Retail
05.2001 - 03.2002

Visual Merchandiser

Pantaloons, Future Group
12.2000 - 04.2001

PG - Fashion Communication

National Institute of Fashion & Technology

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Shivani Gautam