SHIVANI GUPTA
Head of Marketing Business & Growth
Gurgaon
Summary
12 Years of diverse experience in entrepreneurship, business development, marketing, and operational leadership. I specialize in scaling businesses, driving revenue growth, and building high-performing teams. My expertise spans across Affiliate Marketing, AI, FinTech, E-commerce, Ed-Tech, and Environmental Solutions, with a proven track record in strategic partnerships, customer acquisition, and brand building. Experienced with developing comprehensive marketing strategies that drive brand growth and customer engagement. Utilizes data-driven insights to optimize campaign performance and market positioning. Track record of leading teams to exceed expectations through innovative marketing solutions.
Overview
11
11
years of professional experience
Work History
Head of Marketing, Growth & Strategy
Superlaunch
Bangalore
01.2025 - Current
- Drove 50% revenue growth through data-led marketing strategies and cross-functional leadership.
- Expanded market reach, contributing to a 30% rise in client acquisition and forging high-impact partnerships.
- Led social media initiatives, increasing brand visibility by 60% and generating 100+ qualified leads quarterly.
- Managed 10+ clients and collaborated with 20+ leads and stakeholders monthly, ensuring tailored growth delivery.
- Improved campaign ROI by 35% through performance tracking and actionable insights.
- Acted as a trusted advisor on business development, aligning growth strategy with execution for long-term impact.
Head - Business, Marketing, Sales & Product Strategy
Eco Orbit Consultancy Pvt. Ltd.
03.2024 - 12.2024
- Designed the company website, enhanced digital presence, and streamlined operations for scalability.
- Led marketing, business development, and team-building initiatives to drive growth and efficiency.
- Secured new clients, grew sales, and expanded to 4x sales growth through strategic planning and impactful campaigns.
- Worked on Government Tenders, boosting revenue from ₹1 Cr to ₹5 Cr and strengthening the company's public sector presence.
- Fostered sustainable development through partnerships and innovative business strategies.
Chief Marketing & Operating Officer
TC AFFILIATE MARKET & PAYMENTS
Gurgaon
12.2016 - 02.2024
- Scaled the business to over 20 lakh customers and 1.5 million+ application downloads.
- Led, trained, and mentored a team of 250 employees.
- Driven business growth, operations, and strategic partnerships to scale the organization.
- Spearheaded marketing efforts, including affiliate and performance-based campaigns, in FinTech, digital payments, and e-commerce.
- Managed investor pitches and developed revenue growth, customer acquisition, and retention models.
- Collaborated with PR agencies for press releases and media firms for impactful television commercials.
- Focused on brand building, social media marketing, influencer collaboration, and team development.
Software Tester - Member of Boeing Team
AON Hewitt
Gurgaon
01.2014 - 01.2016
- Tested healthcare platforms for international clients as part of Boeing team.
- Conducted UI/UX analysis and quality assurance as a Manual Tester.
Education
MBA - Digital Marketing & Business Processes
Indian Institute of Management
Ahemdabad 04.2001 -
Engineering -
MTU University
01.2010 - 01.2014
Senior Secondary - undefined
Central Academy
01.2009 - 01.2010
High School - undefined
Little Angels High School
01.2007 - 01.2008
Skills
- Brand Building
- Growth Strategy
- Business Development
- Revenue Growth
- Customer Acquisition
- Client Partnership & Alliances
- Content Strategy
- Entrepreneurship
- Environmental Solutions
- Market Research
- Product Management
- Digital Marketing & SEO
- Social Media Marketing
- Marketing – ATL/BTL
- Affiliates & Performance Marketing
- Operations & Sales
- Project Management
- UI/UX Advisor
- Creative direction
Websites
Timeline
Head of Marketing, Growth & Strategy
Superlaunch
01.2025 - Current
Head - Business, Marketing, Sales & Product Strategy
Eco Orbit Consultancy Pvt. Ltd.
03.2024 - 12.2024
Chief Marketing & Operating Officer
TC AFFILIATE MARKET & PAYMENTS
12.2016 - 02.2024
Software Tester - Member of Boeing Team
AON Hewitt
01.2014 - 01.2016
Engineering -
MTU University
01.2010 - 01.2014
Senior Secondary - undefined
Central Academy
01.2009 - 01.2010
High School - undefined
Little Angels High School
01.2007 - 01.2008
MBA - Digital Marketing & Business Processes
Indian Institute of Management
04.2001 -
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