Shivani Jain
SENIOR DATA ANALYST
Bangalore
Summary
Senior Data Analyst with 7 years of experience in dynamic, fast-paced startups. Proficient in SQL, Python, data modelling, and Business Intelligence tools like Tableau and Power BI. Possesses deep expertise in statistics and team leadership across Product, Marketing and Business Analytics within gaming & Fintech.
Overview
8
8
years of professional experience
2018
2018
years of post-secondary education
Work History
Senior Data Analyst
MPL
12.2023 - Current
- Games Onboarding and Product Monetisation: Standardised game metrics and set up self-service Tableau dashboards for product stakeholders to monitor KPIs and facilitate data-driven decision making, reducing repetitive ad-hoc analytic requests by 60%.
- Conducted in-depth analysis of user data to understand behaviour and recommend modifications to existing product features or devise new ones.
- Currently leading end-to-end product analytics for several MPL games (Casual & Puzzle); drove a 10% retention improvement in the Puzzle category by optimizing funnel conversions, improving win rates, and recommending better offers.
- Created A/B tests for specific user cohorts to evaluate multiple strategies, leveraging experiment outcomes for iterative improvements.
- Spearheading analytics for the App Home screen experience, ensuring a smooth user journey and evaluating the performance of data science–driven personalization models.
- Mentoring interns and managing a 2-member analytics team; responsible for defining core KPIs and product metrics, and collaborating with product and business teams on quarterly planning and roadmaps.
Data Analyst
MPL
12.2020 - 12.2023
- Worked with the Data Science team on game matchmaking across card and casual games . Created end to end tracking for different models results and the checks to prevent fraud which helped to do RCA quickly and reduced the 50% of repetitive adhocs.
- Conducted multiple A/B test to find the best matchmaking strategy for new users on the app and improved new user retention by 5%
- Created dynamic cohort for higher lobby opening in card games based on multiple thresholds and automated to run every day which improved GMV by 35%.
- Fraud Detection: Created slack alerts for the cross lobby negative margin to prevent fraud so that users quickly get blocked which helped to reduce the fluctuations in margin.
- Collaborated with Business Finance for a year to establish GMV to CM1 reporting and automated it which reduced 80% of manual interventaion and completion days from 10 to 3.
Data Analyst
KRAZYBEE
Bengaluru
04.2019 - 12.2020
- Present Skills Identifying credit Risk and monitoring the customer behavior to make some new policies to mitigate the Risk which helped to reduce the risk by 5%
- Perform Portfolio Analysis, Collection Analysis and providing insights from Data by Exploratory Data Analysis.
- Using Python for the profiling of customers on the basis of different variables and familiar with terms used in Financial Analysis.
- Creating set of useful variables using Decision Tree and providing useful segment of Customers on the basis of portfolio cuts
Data Analyst
ADDA52
09.2017 - 04.2020
- Using Data Mining techniques to extract the data to render insights and generated different marketing reports on daily, weekly and monthly basis.
- Performed RFM and LTV analysis to suggest some useful segment of customers for generating good revenue and effective marketing results.
- Identifying multi-channel funnel to measure effectiveness and ROI through different sources.
- Played a key role in generating 10 Million revenue by providing good segment of customers to target through Emails and SMS.
- Improved decision-making processes with accurate data analysis and visualization techniques.
Education
M.Tech - Computer Science
RTU
KOTA, RajasthanSkills
- MySQL
- Python
- BigQuery
- Tableau
- Excel
- Analytics
- Statistics
- Google Cloud Platform
- Databricks
- Business intelligence
Accomplishments
- 2014, Qualified GATE in Computer Science
- 2019, Star Performer in Krazybee
Timeline
Senior Data Analyst
MPL
12.2023 - Current
Data Analyst
MPL
12.2020 - 12.2023
Data Analyst
KRAZYBEE
04.2019 - 12.2020
Data Analyst
ADDA52
09.2017 - 04.2020
M.Tech - Computer Science
RTU
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