Shivani Koul

• Implemented data-driven Brand and Marketing strategies, leveraging customer insights to optimize campaigns, resulting in a 3X brand visibility in the last two years
• Orchestrated the Go-to-Market strategy and collaborated with the sales team to position the product successfully, resulting in a increase in new customer acquisition by 20%
• Leveraged Analytics & digital platforms for Customer acquisition, engagement, retention, and lead generation resulted in a 40% increase in online leads
• 15% cost reduction achieved by active engagement with suppliers & service providers
• Unified CRM processes to streamline Sales and Marketing funnels
• Developed process of marketing mix reduce budget spend by 25%
• Building S&M team of 10 employees in last 2 yrs.

• Conceived business case for new product introduction
• Conceptualize the Brand story
• Conducted Market research & performed analysis for short team and long-term business
• Opportunities

• Lead Tractor portfolio for John Deere India that contributes 70% of John Deer India Business
• Achieved a growth of 3.5% in the 30-40 HP tractor segment and 1.0% for the 41-50 HP segment
• Drove Digital Marketing strategies complementing ATL & BTL efforts to strengthen the Marketing funnel with conversion ratio of 4:1
• Enhance leads by 25% YOY by introducing new digital Channels
• Deployed Go to market, Product positioning and pricing strategy to increase sales by 4.5%
• Led cross-functional projects aimed at enhancing brand equity and driving business as extended projects
• Targeting 2% sales from employee referral program
• Benefiting 20 women farmers under John Deere CSR project Begged 2nd Position for presenting business case for John Deere India as export hub as a part of leadership acceleration Program
• Oversaw the Marketing budget of $50.0 million

• Lead Strategies to establish Strong Product Training Organization for India & Region -1 to training dealers and dealer employees on John Deere Products & Services (China, Asia & Africa)
• Worked with Enterprise market research to identify product training requirement for India, China, SSA & Asia to enroll 100% dealer employees
• Drove 15% product trainings though digital interventions, saved training cost by 50%
• Establish 04 New training centers to cater 100% dealer training requirement
• Oversees budget for Training Department India $2.0 million

• Enhance Product and Sales capability of dealers & Employees by imparting hands-on training on Domestic (India) and Export Products (Asia & Africa) targeting 50 participants from all the countries
• Imparted over 200 man-days of Product and sales training to John Deere dealers & Employees on YOY basis
• Led training programs on Tractors, Grain Harvesters (Walker), Balers, Rake and Kemper

CFMT&TI, Budni , Gov of India, Ministry of Agriculture

Design and deliver skill development training programs related to farm Machinery and operations to farmers, technicians, industry people, and students on Modern Agriculture Machinery.

Conduct boot camps at the village level for farmers related to adaptation of modern agriculture practices.

Cultivated customized curriculum and course content to address organizational technology training mandates.

Analyzed and evaluated training effectiveness and program outcomes.

Gathered, organized, and distributed technical documentation.

CFMT&TI, Govt of India, Ministry of Agriculture

Helped STA's to set up classrooms for Product training and develop class flow process.

Maintained tools and equipment in good working condition.

Kept neat, organized records for completed work.

Finished assigned work on schedule with minimal supervision.

Read and interpret documents for standard operating procedures, safety rules, and job-specific protocols.