Shivani Koul
Marketing Manager
Pune,Maharashtra
Summary
Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.With Two Decades of Global Expertise in Product Marketing, Go-to-Market Strategies, Digital Innovation, and Channel Optimization. Proven Success in Cultivating Dynamic Business Growth and Fostering Seamless Collaboration Across Diverse Global Teams. Proficient in B2B and B2C Dynamics, Orchestrating Impactful Marketing Initiatives, and Driving Sustainable Revenue Growth through Targeted Communication and excellent Budget Management Key Competencies Business People & Team Execution Strategic Thinking Collaboration & Teamwork Planning & organizing Creativity & Innovative thinking High – Performing culture Result Orientation Decision Making Communication and influencing Performing and accountability
Award: Recipient of Global SWE award for Advocating women in Engineer from SWE ( Society of Women engineer) in 2020
Overview
20
20
years of professional experience
6
6
years of post-secondary education
Work History
General Manager, Marketing
Akshaya Agri Equipment and Services Pvt. Ltd
Pune, Maharashtra
07.2021 - Current
- Implemented data-driven Brand and Marketing strategies, leveraging customer insights to optimize campaigns, resulting in a 3X brand visibility in the last two years
- Orchestrated the Go-to-Market strategy and collaborated with the sales team to position the product successfully, resulting in an increase in new customer acquisition by 20%
- Leveraged Analytics & digital platforms for Customer acquisition, engagement, retention, and lead generation resulted in a 40% increase in online leads
- 15% cost reduction achieved by active engagement with suppliers & service providers
- Unified CRM processes to streamline Sales and Marketing funnels
- Developed process of marketing mix reduce budget spend by 25%
- Building S&M team of 10 employees in last 2 yrs.
Consultant, Sales & Marekting
Akshaya Agri Equipment and Services Pvt. Ltd
Pune, Maharashtra
03.2021 - 07.2021
- Conceived business case for new product introduction
- Conceptualize the Brand story
- Conducted Market research & performed analysis for short team and long-term business Opportunities
- Collaborated with teams to define, strategize, and implement marketing and web strategies.
- Cultivated positive relationships with vendors to deliver timely and cost-effective supply of services and materials.
Dupty General Manager, Product Marketing
John Deere India Pvt. Ltd
Pune, Maharashtra
11.2014 - 09.2020
- Developed and implemented strategies to increase sales and profitability.
- Portfolio for John Deere India that contributes 70% of John Deer India Business
- Achieved a growth of 3.5% in the 30-40 HP tractor segment and 1.0% for the 41-50 HP segment
- Drove Digital Marketing strategies complementing ATL & BTL efforts to strengthen the Marketing funnel with conversion ratio of 4:1
- Enhance leads by 25% YOY by introducing new digital Channels
- Deployed Go to market, Product positioning and pricing strategy to increase sales by 4.5%
- Led cross-functional projects aimed at enhancing brand equity and driving business as extended projects
- Targeting 2% sales from employee referral program
- Benefiting 20 women farmers under John Deere CSR project
- Begged 2nd Position for presenting business case for John Deere India as export hub as a part of leadership acceleration Program
- Oversaw the Marketing budget of $50.0 million.
- Analyzed market trends and competitor activities to create competitive advantages.
Project Manager
John Deere India Pvt. Ltd
Pune, Maharashtra
07.2012 - 10.2014
- Lead Strategies to establish Strong Product Training Organization for India & Region -1 to training dealers and dealer employees on John Deere Products & Services (China, Asia & Africa)
- Worked with Enterprise market research to identify product training requirement for India, China, SSA & Asia to enroll 100% dealer employees on John Deere Learning system
- Drove 15% product trainings though digital interventions, saved training cost by 50%
- Establish 04 New training centers to cater 100% dealer training requirement
- Oversees budget for Training Department India $2.0 million
Product Trainer
John Deere India Pvt. Ltd
Pune, Maharashtra
08.2006 - 06.2012
- Performed continuous evaluations of content and plans to enhance delivery and improve effectiveness.
- Enhance Product and Sales capability of dealers and employees by imparting hands-on training on Domestic (India) and Export Products (Asia & Africa) targeting 50 participants from Asian countries countries with JD business.
- Imparted over 200 man-days of Product and sales training to John Deere dealers & Employees on YOY basis
- Led training programs on Tractors, Grain Harvesters (Walker), Balers, Rake and Kemper
- Conducted needs assessments to identify gaps in performance and develop targeted learning solutions.
- Coordinated training schedules across sites with supervisors and managers to optimize training initiatives and work-flow management
Senior Technical Assistant
Central Farm Machinery Training & Testing Institute
Budni, Madhya Pradesh
01.2004 - 07.2006
- CFMT&TI, Budni , Gov of India, Ministry of Agriculture
- Design and deliver skill development training program related to farm Machinery and operations to farmers, technicians, industry people and students on Modern Agriculture Machinery.
- Conduct boot camps at village level for farmers related to adaptation of modern agriculture practices.
- Cultivated customized curriculum and course content to address organizational technology training mandates.
- Analyzed and evaluated training effectiveness and program outcomes.
- Gathered, organized and distributed technical documentation.
Graduate Apprentice
Central Farm Machinery Training & Testing Institute
Budni, Madhya Pradesh
09.2003 - 12.2003
- CFMT&TI, Govt of India, Ministry of Agriculture
- Helped STA's to set up classroom for Product trainings and develop class flow process.
- Maintained tools and equipment in good working condition.
- Kept neat, organized records for completed work.
- Finished assigned work on schedule with minimal supervision.
- Read and interpreted documents for standard operating procedures, safety rules and job-specific protocols.
Education
B. Tech - Agriculture Engineering
Marathwada Krishi Vidyapeeth
Maharashtra 08.1999 - 06.2003
Executive Postgraduate Diploma - Executive Masters in Business Administration
Symbosis Institute of Business Management
Maharashtra 07.2013 - 07.2015
Affiliations
Advocating women in Engineering, 2020 SWE (Society of women Engineering)
Women in leadership Program – Sponsored by John Deere
Leadership Acceleration Program – Sponsored by John Deere
Affiliation
SWE (Society of Women Engineers) (2013 – Present)
SAE India (2016- Present)
Timeline
General Manager, Marketing
Akshaya Agri Equipment and Services Pvt. Ltd
07.2021 - Current
Consultant, Sales & Marekting
Akshaya Agri Equipment and Services Pvt. Ltd
03.2021 - 07.2021
Dupty General Manager, Product Marketing
John Deere India Pvt. Ltd
11.2014 - 09.2020
Executive Postgraduate Diploma - Executive Masters in Business Administration
Symbosis Institute of Business Management
07.2013 - 07.2015
Project Manager
John Deere India Pvt. Ltd
07.2012 - 10.2014
Product Trainer
John Deere India Pvt. Ltd
08.2006 - 06.2012
Senior Technical Assistant
Central Farm Machinery Training & Testing Institute
01.2004 - 07.2006
Graduate Apprentice
Central Farm Machinery Training & Testing Institute
09.2003 - 12.2003
B. Tech - Agriculture Engineering
Marathwada Krishi Vidyapeeth
08.1999 - 06.2003
Skills
- Brand Development and Marketing
- Brand-Building Strategies
- Business Operations
- Multi-Channel Campaigns
- Promotions and Marketing Strategies
- Launch New Products
- New Business Opportunities
- Corporate Communications
- Strategic Partnership
- Strategic Positioning
- Marketing Campaign Development
- Developing Targeted Leads
- Brand Promotion
- Strategic Planning
- Market Analysis
- Department Development
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Company CultureWork-life balanceCareer advancementHealthcare benefitsPaid time offFlexible work hoursPersonal development programsWork from home optionSimilar Profiles
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